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The missing agile principle                        Giff Constable                        Agile UX NYC                     ...
WHO AM I?partner @ Proof"early stage specialist"skillset generalist"16 years of startups"co-organizer, lean startup meetup"
Agile Manifesto’s First Principle Our highest priority is to satisfy thecustomer through early andcontinuous delivery of v...
Agile Manifesto’s First Principle Our highest priority is to satisfy thecustomer through early andcontinuous delivery of v...
Valuable means delivering results toboth the customer and the businessand finding sustainable balancebetween the two.
“Think about how your customerdefines and would measure successusing your application, and trackthat.”                Matt ...
What are your Key PerformanceIndicators?
Agile can fall prey to focusing onprocess rather than value.
“How do we know if it’s done?”""       should become"“How do we know if it’s good?”                          Lane Halley, ...
ERIC RIES’ 4th STATE OF AGILEA story does not end at acceptancebut rather must be validated for value.
what about UX?
UX should be the stewards of value.
I’m not satisfied with what I hear theUX community talking about.
But hey, UX is HOT right now!
The spotlight will be short-livedwithout a focus on results, withouttackling the language of business andnot just language...
UX CAN’T LIMIT ITSELF TO THIS
UX OWNS THESE QUESTIONSWhat need?"For whom?"How do we solve need?"How do we get customers?"How do we make money?"How do we...
We need a mental shiftrequirements    become   hypotheses                              designs    become   experiments    ...
Agile UX PrincipleWork does not end at shipment butrather must be validated for value.
My “Career Advice” HypothesisIf you focus on results, and youcommunicate in terms of results, youwill earn that seat at th...
where to START?
To accomplish this, you need to thinklike an owner.
Think about product and valueholistically.
NO MORE US vs THEM
Involve everyone early and staytransparent, even if it hurts at first.
Tap into people’s pride. Everyonewants to work on somethingmeaningful.
Build a culture of hypotheses, notegos.
Mentor and get mentored acrossfunctional lines.
Get scrappy. "Don’t wait for permission."Be persistent."And broadcast the wins.
Don’t be afraid to measure."OWN RESULTS.
Ultimately, work is meaningless unlesswe create something valuable.
The Principle I Try To UpholdWork should begin with the hunt forvalue, and not end until value hasbeen validated.
GIFF@PROOF-NYC.COM"         "  @GIFFCONSTABLE
Agile UX NYC 2012
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Agile UX NYC 2012

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"The Missing Agile Principle" -- talk given 2-25-2012 at Agile UX NYC conference.

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Transcript of "Agile UX NYC 2012"

  1. 1. The missing agile principle Giff Constable Agile UX NYC 2/25/2012
  2. 2. WHO AM I?partner @ Proof"early stage specialist"skillset generalist"16 years of startups"co-organizer, lean startup meetup"
  3. 3. Agile Manifesto’s First Principle Our highest priority is to satisfy thecustomer through early andcontinuous delivery of valuablesoftware.
  4. 4. Agile Manifesto’s First Principle Our highest priority is to satisfy thecustomer through early andcontinuous delivery of valuablesoftware.
  5. 5. Valuable means delivering results toboth the customer and the businessand finding sustainable balancebetween the two.
  6. 6. “Think about how your customerdefines and would measure successusing your application, and trackthat.” Matt Meeker, VC@Polaris / Founder@Meetup
  7. 7. What are your Key PerformanceIndicators?
  8. 8. Agile can fall prey to focusing onprocess rather than value.
  9. 9. “How do we know if it’s done?”"" should become"“How do we know if it’s good?” Lane Halley, LUXr
  10. 10. ERIC RIES’ 4th STATE OF AGILEA story does not end at acceptancebut rather must be validated for value.
  11. 11. what about UX?
  12. 12. UX should be the stewards of value.
  13. 13. I’m not satisfied with what I hear theUX community talking about.
  14. 14. But hey, UX is HOT right now!
  15. 15. The spotlight will be short-livedwithout a focus on results, withouttackling the language of business andnot just languages of customer anddesign.
  16. 16. UX CAN’T LIMIT ITSELF TO THIS
  17. 17. UX OWNS THESE QUESTIONSWhat need?"For whom?"How do we solve need?"How do we get customers?"How do we make money?"How do we beat competition?
  18. 18. We need a mental shiftrequirements become hypotheses designs become experiments outputs become outcomes
  19. 19. Agile UX PrincipleWork does not end at shipment butrather must be validated for value.
  20. 20. My “Career Advice” HypothesisIf you focus on results, and youcommunicate in terms of results, youwill earn that seat at the table.
  21. 21. where to START?
  22. 22. To accomplish this, you need to thinklike an owner.
  23. 23. Think about product and valueholistically.
  24. 24. NO MORE US vs THEM
  25. 25. Involve everyone early and staytransparent, even if it hurts at first.
  26. 26. Tap into people’s pride. Everyonewants to work on somethingmeaningful.
  27. 27. Build a culture of hypotheses, notegos.
  28. 28. Mentor and get mentored acrossfunctional lines.
  29. 29. Get scrappy. "Don’t wait for permission."Be persistent."And broadcast the wins.
  30. 30. Don’t be afraid to measure."OWN RESULTS.
  31. 31. Ultimately, work is meaningless unlesswe create something valuable.
  32. 32. The Principle I Try To UpholdWork should begin with the hunt forvalue, and not end until value hasbeen validated.
  33. 33. GIFF@PROOF-NYC.COM" " @GIFFCONSTABLE
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