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Agile UX NYC 2012

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"The Missing Agile Principle" -- talk given 2-25-2012 at Agile UX NYC conference.

"The Missing Agile Principle" -- talk given 2-25-2012 at Agile UX NYC conference.

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  • 1. The missing agile principle Giff Constable Agile UX NYC 2/25/2012
  • 2. WHO AM I?partner @ Proof"early stage specialist"skillset generalist"16 years of startups"co-organizer, lean startup meetup"
  • 3. Agile Manifesto’s First Principle Our highest priority is to satisfy thecustomer through early andcontinuous delivery of valuablesoftware.
  • 4. Agile Manifesto’s First Principle Our highest priority is to satisfy thecustomer through early andcontinuous delivery of valuablesoftware.
  • 5. Valuable means delivering results toboth the customer and the businessand finding sustainable balancebetween the two.
  • 6. “Think about how your customerdefines and would measure successusing your application, and trackthat.” Matt Meeker, VC@Polaris / Founder@Meetup
  • 7. What are your Key PerformanceIndicators?
  • 8. Agile can fall prey to focusing onprocess rather than value.
  • 9. “How do we know if it’s done?”"" should become"“How do we know if it’s good?” Lane Halley, LUXr
  • 10. ERIC RIES’ 4th STATE OF AGILEA story does not end at acceptancebut rather must be validated for value.
  • 11. what about UX?
  • 12. UX should be the stewards of value.
  • 13. I’m not satisfied with what I hear theUX community talking about.
  • 14. But hey, UX is HOT right now!
  • 15. The spotlight will be short-livedwithout a focus on results, withouttackling the language of business andnot just languages of customer anddesign.
  • 16. UX CAN’T LIMIT ITSELF TO THIS
  • 17. UX OWNS THESE QUESTIONSWhat need?"For whom?"How do we solve need?"How do we get customers?"How do we make money?"How do we beat competition?
  • 18. We need a mental shiftrequirements become hypotheses designs become experiments outputs become outcomes
  • 19. Agile UX PrincipleWork does not end at shipment butrather must be validated for value.
  • 20. My “Career Advice” HypothesisIf you focus on results, and youcommunicate in terms of results, youwill earn that seat at the table.
  • 21. where to START?
  • 22. To accomplish this, you need to thinklike an owner.
  • 23. Think about product and valueholistically.
  • 24. NO MORE US vs THEM
  • 25. Involve everyone early and staytransparent, even if it hurts at first.
  • 26. Tap into people’s pride. Everyonewants to work on somethingmeaningful.
  • 27. Build a culture of hypotheses, notegos.
  • 28. Mentor and get mentored acrossfunctional lines.
  • 29. Get scrappy. "Don’t wait for permission."Be persistent."And broadcast the wins.
  • 30. Don’t be afraid to measure."OWN RESULTS.
  • 31. Ultimately, work is meaningless unlesswe create something valuable.
  • 32. The Principle I Try To UpholdWork should begin with the hunt forvalue, and not end until value hasbeen validated.
  • 33. GIFF@PROOF-NYC.COM" " @GIFFCONSTABLE

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