Agile UX NYC 2012

The missing agile principle Giff Constable Agile UX NYC 2/25/2012

WHO AM I?partner @ Proof"early stage specialist"skillset generalist"16 years of startups"co-organizer, lean startup meetup"

Agile Manifesto’s First Principle Our highest priority is to satisfy thecustomer through early andcontinuous delivery of valuablesoftware.

Valuable means delivering results toboth the customer and the businessand ﬁnding sustainable balancebetween the two.

“Think about how your customerdeﬁnes and would measure successusing your application, and trackthat.” Matt Meeker, VC@Polaris / Founder@Meetup

What are your Key PerformanceIndicators?

Agile can fall prey to focusing onprocess rather than value.

“How do we know if it’s done?”"" should become"“How do we know if it’s good?” Lane Halley, LUXr

ERIC RIES’ 4th STATE OF AGILEA story does not end at acceptancebut rather must be validated for value.

what about UX?

UX should be the stewards of value.

I’m not satisﬁed with what I hear theUX community talking about.

But hey, UX is HOT right now!

The spotlight will be short-livedwithout a focus on results, withouttackling the language of business andnot just languages of customer anddesign.

UX CAN’T LIMIT ITSELF TO THIS

UX OWNS THESE QUESTIONSWhat need?"For whom?"How do we solve need?"How do we get customers?"How do we make money?"How do we beat competition?

We need a mental shiftrequirements become hypotheses designs become experiments outputs become outcomes

Agile UX PrincipleWork does not end at shipment butrather must be validated for value.

My “Career Advice” HypothesisIf you focus on results, and youcommunicate in terms of results, youwill earn that seat at the table.

where to START?

To accomplish this, you need to thinklike an owner.

Think about product and valueholistically.

NO MORE US vs THEM

Involve everyone early and staytransparent, even if it hurts at ﬁrst.

Tap into people’s pride. Everyonewants to work on somethingmeaningful.

Build a culture of hypotheses, notegos.

Mentor and get mentored acrossfunctional lines.

Get scrappy. "Don’t wait for permission."Be persistent."And broadcast the wins.

Don’t be afraid to measure."OWN RESULTS.

Ultimately, work is meaningless unlesswe create something valuable.

The Principle I Try To UpholdWork should begin with the hunt forvalue, and not end until value hasbeen validated.

GIFF@PROOF-NYC.COM" " @GIFFCONSTABLE

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by Giff Constable