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Agile UX NYC 2012

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Agile UX NYC 2012

  1. 1. The missing agile principle Giff Constable Agile UX NYC 2/25/2012
  2. 2. WHO AM I? partner @ Proof" early stage specialist" skillset generalist" 16 years of startups" co-organizer, lean startup meetup"
  3. 3. Agile Manifesto’s First Principle Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
  4. 4. Agile Manifesto’s First Principle Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
  5. 5. Valuable means delivering results to both the customer and the business and finding sustainable balance between the two.
  6. 6. “Think about how your customer defines and would measure success using your application, and track that.” Matt Meeker, VC@Polaris / Founder@Meetup
  7. 7. What are your Key Performance Indicators?
  8. 8. Agile can fall prey to focusing on process rather than value.
  9. 9. “How do we know if it’s done?”" " should become " “How do we know if it’s good?” Lane Halley, LUXr
  10. 10. ERIC RIES’ 4th STATE OF AGILE A story does not end at acceptance but rather must be validated for value.
  11. 11. what about UX?
  12. 12. UX should be the stewards of value.
  13. 13. I’m not satisfied with what I hear the UX community talking about.
  14. 14. But hey, UX is HOT right now!
  15. 15. The spotlight will be short-lived without a focus on results, without tackling the language of business and not just languages of customer and design.
  16. 16. UX CAN’T LIMIT ITSELF TO THIS
  17. 17. UX OWNS THESE QUESTIONS What need?" For whom?" How do we solve need?" How do we get customers?" How do we make money?" How do we beat competition?
  18. 18. We need a mental shift requirements become hypotheses designs become experiments outputs become outcomes
  19. 19. Agile UX Principle Work does not end at shipment but rather must be validated for value.
  20. 20. My “Career Advice” Hypothesis If you focus on results, and you communicate in terms of results, you will earn that seat at the table.
  21. 21. where to START?
  22. 22. To accomplish this, you need to think like an owner.
  23. 23. Think about product and value holistically.
  24. 24. NO MORE US vs THEM
  25. 25. Involve everyone early and stay transparent, even if it hurts at first.
  26. 26. Tap into people’s pride. Everyone wants to work on something meaningful.
  27. 27. Build a culture of hypotheses, not egos.
  28. 28. Mentor and get mentored across functional lines.
  29. 29. Get scrappy. " Don’t wait for permission." Be persistent." And broadcast the wins.
  30. 30. Don’t be afraid to measure." OWN RESULTS.
  31. 31. Ultimately, work is meaningless unless we create something valuable.
  32. 32. The Principle I Try To Uphold Work should begin with the hunt for value, and not end until value has been validated.
  33. 33. GIFF@PROOF-NYC.COM" " @GIFFCONSTABLE

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