1.
What are MVPs?Think Experiments Giff Constable Dec 2011

2.
fall in love witha customer need, not a solution Giff Constable Dec 2011

3.
Validate: need solution customer & marketcustomer acquisition business model Giff Constable Dec 2011

4.
Your Goal:The fastest, simplest path to validated learning Giff Constable Dec 2011

5.
Prioritize experiments experiment here first High Risk Known Unknown Low Risk Giff Constable Dec 2011

6.
Examples pre-sales(with LOI, discounts) Giff Constable Dec 2011

7.
Examples “concierge”(i.e. be the software) Giff Constable Dec 2011

8.
Examplesmanual delivery(aka “wizard of oz”) Giff Constable Dec 2011

9.
Examplespaper testing Giff Constable Dec 2011

10.
Examples landing page(with calls to action) Giff Constable Dec 2011

11.
Examples video Giff Constable Dec 2011

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Examplesworking software Giff Constable Dec 2011

13.
experiments can beanalog or digital Giff Constable Dec 2011

14.
usually many ways to skin the cat Giff Constable Dec 2011

15.
Process1. have a hypothesis to test2. brainstorm a few different tests,offline and online3. try to break the tests into evensmaller units of work4. choose a test and set a goal5. run the test (try to hit the goal)6. review results and make a decision Giff Constable Dec 2011

16.
ResultsHit goal and confirmed assumption(for now) ORMissed goal1. need to iterate the test or2. need to iterate the business Giff Constable Dec 2011

17.
“MVP” isn’t always about product It definitely isn’t about a launch Giff Constable Dec 2011

18.
At some point, you’ll bebuilding something real so remember... Giff Constable Dec 2011

19.
a minimal viable product is not a point releaseit is a rolling series ofreleases that iterate andimprove based on a mix ofdata and vision/judgement Giff Constable Dec 2011

20.
an MVP is not the first step in a linear feature rollout if you arent setting goals, gathering data, and iterating what you have, then you are piling risk on top of risk Giff Constable Dec 2011

21.
focus ruthlessly on the target customer, and the core function / benefit dont get lost in add-ons, improvements, futures, or attempting to serve everyone Giff Constable Dec 2011

22.
a minimal viable product is for learning, not marketing find product optimize promote market fit conversion** for enterprise-focused startups, think of this step as “find your repeatable sales process” Giff Constable Dec 2011

23.
keep on doing simple experiments outside of the product development path Giff Constable Dec 2011

24.
this isn’t just forground-floor startups Giff Constable Dec 2011

25.
but rather, for anyproduct or business that faces uncertainty Giff Constable Dec 2011

26.
now let’s create some experiments giff.constable@gmail.com http://giffconstable.com Giff Constable Dec 2011