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What are MVPs?Think Experiments                  Giff Constable Dec 2011
fall in love witha customer need, not a solution                Giff Constable Dec 2011
Validate:        need      solution customer & marketcustomer acquisition   business model                 Giff Constable ...
Your Goal:The fastest, simplest  path to validated       learning                  Giff Constable Dec 2011
Prioritize experiments                          experiment                           here first           High Risk   Known...
Examples    pre-sales(with LOI, discounts)                    Giff Constable Dec 2011
Examples   “concierge”(i.e. be the software)                     Giff Constable Dec 2011
Examplesmanual delivery(aka “wizard of oz”)                       Giff Constable Dec 2011
Examplespaper testing                Giff Constable Dec 2011
Examples   landing page(with calls to action)                     Giff Constable Dec 2011
Examples video           Giff Constable Dec 2011
Examplesworking software               Giff Constable Dec 2011
experiments can beanalog or digital                Giff Constable Dec 2011
usually many ways to    skin the cat                 Giff Constable Dec 2011
Process1. have a hypothesis to test2. brainstorm a few different tests,offline and online3. try to break the tests into ev...
ResultsHit goal and confirmed assumption(for now)               ORMissed goal1. need to iterate the test              or2....
“MVP” isn’t always about        product  It definitely isn’t     about a launch                   Giff Constable Dec 2011
At some point, you’ll bebuilding something real     so remember...                      Giff Constable Dec 2011
a minimal viable product  is not a point releaseit is a rolling series ofreleases that iterate andimprove based on a mix o...
an MVP is not the first step in   a linear feature rollout if you arent setting goals, gathering data, and iterating  what...
focus ruthlessly on the target    customer, and the core      function / benefit  dont get lost in add-ons,  improvements,...
a minimal viable product is for       learning, not marketing              find product                  optimize          ...
keep on doing simple experiments     outside of the product        development path                          Giff Constabl...
this isn’t just forground-floor startups                  Giff Constable Dec 2011
but rather, for anyproduct or business that   faces uncertainty                   Giff Constable Dec 2011
now let’s create some     experiments    giff.constable@gmail.com    http://giffconstable.com                             ...
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Experiments (What are MVPs?)

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What are MVPs in this lean startup world? I prefer to use the word "experiment" since one of the critical elements of lean startups is bringing a results-oriented scientific method approach to business and product design. Here is an overview of concepts, tactics and tips. (from my presentation to LUXr NYC Dec 2011)

Published in: Technology, Business

Experiments (What are MVPs?)

  1. 1. What are MVPs?Think Experiments Giff Constable Dec 2011
  2. 2. fall in love witha customer need, not a solution Giff Constable Dec 2011
  3. 3. Validate: need solution customer & marketcustomer acquisition business model Giff Constable Dec 2011
  4. 4. Your Goal:The fastest, simplest path to validated learning Giff Constable Dec 2011
  5. 5. Prioritize experiments experiment here first High Risk Known Unknown Low Risk Giff Constable Dec 2011
  6. 6. Examples pre-sales(with LOI, discounts) Giff Constable Dec 2011
  7. 7. Examples “concierge”(i.e. be the software) Giff Constable Dec 2011
  8. 8. Examplesmanual delivery(aka “wizard of oz”) Giff Constable Dec 2011
  9. 9. Examplespaper testing Giff Constable Dec 2011
  10. 10. Examples landing page(with calls to action) Giff Constable Dec 2011
  11. 11. Examples video Giff Constable Dec 2011
  12. 12. Examplesworking software Giff Constable Dec 2011
  13. 13. experiments can beanalog or digital Giff Constable Dec 2011
  14. 14. usually many ways to skin the cat Giff Constable Dec 2011
  15. 15. Process1. have a hypothesis to test2. brainstorm a few different tests,offline and online3. try to break the tests into evensmaller units of work4. choose a test and set a goal5. run the test (try to hit the goal)6. review results and make a decision Giff Constable Dec 2011
  16. 16. ResultsHit goal and confirmed assumption(for now) ORMissed goal1. need to iterate the test or2. need to iterate the business Giff Constable Dec 2011
  17. 17. “MVP” isn’t always about product It definitely isn’t about a launch Giff Constable Dec 2011
  18. 18. At some point, you’ll bebuilding something real so remember... Giff Constable Dec 2011
  19. 19. a minimal viable product is not a point releaseit is a rolling series ofreleases that iterate andimprove based on a mix ofdata and vision/judgement Giff Constable Dec 2011
  20. 20. an MVP is not the first step in a linear feature rollout if you arent setting goals, gathering data, and iterating what you have, then you are piling risk on top of risk Giff Constable Dec 2011
  21. 21. focus ruthlessly on the target customer, and the core function / benefit dont get lost in add-ons, improvements, futures, or attempting to serve everyone Giff Constable Dec 2011
  22. 22. a minimal viable product is for learning, not marketing find product optimize promote market fit conversion** for enterprise-focused startups, think of this step as “find your repeatable sales process” Giff Constable Dec 2011
  23. 23. keep on doing simple experiments outside of the product development path Giff Constable Dec 2011
  24. 24. this isn’t just forground-floor startups Giff Constable Dec 2011
  25. 25. but rather, for anyproduct or business that faces uncertainty Giff Constable Dec 2011
  26. 26. now let’s create some experiments giff.constable@gmail.com http://giffconstable.com Giff Constable Dec 2011

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