SlideShare a Scribd company logo

What is good product management

From talk to CTO School in NYC - what is good product management - how engineering can be a good partner to product (and how to structure product leadership) - how to hire

1 of 63
Download to read offline
GOOD PRODUCT MANAGEMENT 
For CTO School Meetup 
Nov 10 2014 
Giff Constable 
www.neo.com
WHO AM I? 
6 startups over the years 
currently CEO of Neo Innovation 
co-organizer of Lean Lessons Learned meetup 
author of Talking to Humans
I went looking for stories on PM-Engineering 
collaboration, and got horror stories
I also discovered some jokes
Q. what’s the best way to pay a product manager? 
A. American Express. They love taking credit for 
things. 
Source: The Cooper Review
We know what good engineering looks like. 
We’ve got a more advanced understanding now as 
to what good design looks like. 
But what about product management?

Recommended

How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
 
Product Strategy and Leadership
Product Strategy and LeadershipProduct Strategy and Leadership
Product Strategy and LeadershipMelissa Perri
 
Product Owner vs Product Manager
Product Owner vs Product ManagerProduct Owner vs Product Manager
Product Owner vs Product ManagerAgileSparks
 
Finding Product Market Fit
Finding Product Market FitFinding Product Market Fit
Finding Product Market FitScott Bales
 
Product Manager 101: What Does A Product Manager Actually Do?
Product Manager 101: What Does A Product Manager Actually Do?Product Manager 101: What Does A Product Manager Actually Do?
Product Manager 101: What Does A Product Manager Actually Do?Chris Cummings
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekJanna Bastow
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinkinglmittler
 

More Related Content

What's hot

Product Management 101 for Startups
Product Management 101 for StartupsProduct Management 101 for Startups
Product Management 101 for StartupsDan Olsen
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product SuccessRoman Pichler
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At GoogleJohn Gibbon
 
Questions product managers should ask customers
Questions product managers should ask customersQuestions product managers should ask customers
Questions product managers should ask customersProductPlan
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...SlideTeam
 
Design Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopDesign Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopJosef Scherer
 
The Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeThe Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?Sachin Rekhi
 
Design thinking
Design thinkingDesign thinking
Design thinkingwebkeyz
 
Better Twitch Broadcasting through Rapid Prototyping & Human Centered Design
Better Twitch Broadcasting through Rapid Prototyping & Human Centered DesignBetter Twitch Broadcasting through Rapid Prototyping & Human Centered Design
Better Twitch Broadcasting through Rapid Prototyping & Human Centered DesignDigital Surgeons
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understandsuxpin
 
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdfUSE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdfAnushkaRoyBardhan1
 
Advanced Design Thinking Tools
Advanced Design Thinking ToolsAdvanced Design Thinking Tools
Advanced Design Thinking ToolsOlga Dotter
 
Getting started with Job to be Done research
Getting started with Job to be Done researchGetting started with Job to be Done research
Getting started with Job to be Done researchFirmhouse
 
4 Effective Product Roadmap Formats
4 Effective Product Roadmap Formats4 Effective Product Roadmap Formats
4 Effective Product Roadmap FormatsUpUp Labs
 

What's hot (20)

Product Management 101 for Startups
Product Management 101 for StartupsProduct Management 101 for Startups
Product Management 101 for Startups
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
 
Questions product managers should ask customers
Questions product managers should ask customersQuestions product managers should ask customers
Questions product managers should ask customers
 
Product Management 101
Product Management 101Product Management 101
Product Management 101
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
 
Design Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopDesign Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation Workshop
 
The Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeThe Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - Prototype
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?
 
Innovation by 10 (Frog Design)
Innovation by 10 (Frog Design)Innovation by 10 (Frog Design)
Innovation by 10 (Frog Design)
 
Product Roadmap
Product RoadmapProduct Roadmap
Product Roadmap
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Product Roadmap
Product RoadmapProduct Roadmap
Product Roadmap
 
Product roadmap 101
Product roadmap 101Product roadmap 101
Product roadmap 101
 
Better Twitch Broadcasting through Rapid Prototyping & Human Centered Design
Better Twitch Broadcasting through Rapid Prototyping & Human Centered DesignBetter Twitch Broadcasting through Rapid Prototyping & Human Centered Design
Better Twitch Broadcasting through Rapid Prototyping & Human Centered Design
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
 
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdfUSE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
 
Advanced Design Thinking Tools
Advanced Design Thinking ToolsAdvanced Design Thinking Tools
Advanced Design Thinking Tools
 
Getting started with Job to be Done research
Getting started with Job to be Done researchGetting started with Job to be Done research
Getting started with Job to be Done research
 
4 Effective Product Roadmap Formats
4 Effective Product Roadmap Formats4 Effective Product Roadmap Formats
4 Effective Product Roadmap Formats
 

Viewers also liked

New is Easy but Right is Hard: Hacking Product Management
New is Easy but Right is Hard: Hacking Product ManagementNew is Easy but Right is Hard: Hacking Product Management
New is Easy but Right is Hard: Hacking Product ManagementBernard Leong
 
Product Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsProduct Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
 
The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)Peter Merholz
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Enthiosys Inc
 
Nathalie Nahai - Naughty or nice? The psychology behind successful products
Nathalie Nahai  - Naughty or nice? The psychology behind successful productsNathalie Nahai  - Naughty or nice? The psychology behind successful products
Nathalie Nahai - Naughty or nice? The psychology behind successful productsNathalie Nahai
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementRich Mironov
 
Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Johan Oskarsson
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product ManagersAmarpreet Kalkat
 
10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product ManagerBrainmates Pty Limited
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionPeter Merholz
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013Jeffrey Bussgang
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
 
Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Thoughtworks
 
Product Strategy
Product StrategyProduct Strategy
Product StrategyMatt Hunter
 
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Dan Olsen
 
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
 
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...Dan Olsen
 
Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Melissa Perri
 
The Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerThe Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerPaul Young
 

Viewers also liked (19)

New is Easy but Right is Hard: Hacking Product Management
New is Easy but Right is Hard: Hacking Product ManagementNew is Easy but Right is Hard: Hacking Product Management
New is Easy but Right is Hard: Hacking Product Management
 
Product Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsProduct Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmaps
 
The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
 
Nathalie Nahai - Naughty or nice? The psychology behind successful products
Nathalie Nahai  - Naughty or nice? The psychology behind successful productsNathalie Nahai  - Naughty or nice? The psychology behind successful products
Nathalie Nahai - Naughty or nice? The psychology behind successful products
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product Management
 
Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Product management organization structure patterns v1.02
Product management organization structure patterns v1.02
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product Managers
 
10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and Execution
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?
 
Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns Lean Product Management for Enterprises: The Art of Known Unknowns
Lean Product Management for Enterprises: The Art of Known Unknowns
 
Product Strategy
Product StrategyProduct Strategy
Product Strategy
 
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
 
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...
 
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
 
Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Lean Product Management - ACE 2015
Lean Product Management - ACE 2015
 
The Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerThe Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product Manager
 

Similar to What is good product management

Notes on Inspired: How to Create Products Customers Love by Marty Cagan
Notes on Inspired: How to Create Products Customers Love by Marty CaganNotes on Inspired: How to Create Products Customers Love by Marty Cagan
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
 
Product Management 101: Techniques for Success
Product Management 101:  Techniques for SuccessProduct Management 101:  Techniques for Success
Product Management 101: Techniques for SuccessMatterport
 
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Nicolò Borghi
 
How to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMHow to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
 
Course report on becoming a product manager
Course report on becoming a product managerCourse report on becoming a product manager
Course report on becoming a product managerAdarsh NJ
 
Tales of {Good Teams'} Failures - Case Studies, Root Causes & Recommendations
Tales of {Good Teams'} Failures - Case Studies, Root Causes & RecommendationsTales of {Good Teams'} Failures - Case Studies, Root Causes & Recommendations
Tales of {Good Teams'} Failures - Case Studies, Root Causes & RecommendationsMirketa Inc
 
Highest quality code in your SaaS project. Why should you care about it as a ...
Highest quality code in your SaaS project. Why should you care about it as a ...Highest quality code in your SaaS project. Why should you care about it as a ...
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
 
How to improve your product sense?
How to improve your product sense?How to improve your product sense?
How to improve your product sense?manjeetjakhar
 
Framework Thinking - 7 Frameworks To Skyrocket Your Career
Framework Thinking - 7 Frameworks To Skyrocket Your CareerFramework Thinking - 7 Frameworks To Skyrocket Your Career
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
 
Product Manager Interviews
Product Manager InterviewsProduct Manager Interviews
Product Manager InterviewsSuhas Manangi
 
Intro to Lean Startup and Customer Discovery for Agilists
Intro to Lean Startup and Customer Discovery for AgilistsIntro to Lean Startup and Customer Discovery for Agilists
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
 
Surviving Product Management
Surviving Product Management Surviving Product Management
Surviving Product Management Louis Columbus
 
How to Manage the Whole Product by former Cisco Director of PM
How to Manage the Whole Product by former Cisco Director of PMHow to Manage the Whole Product by former Cisco Director of PM
How to Manage the Whole Product by former Cisco Director of PMProduct School
 
Why And How to Transition into Product Management by Google PM
Why And How to Transition into Product Management by Google PMWhy And How to Transition into Product Management by Google PM
Why And How to Transition into Product Management by Google PMProduct School
 
From Product Vision to Story Map - Lean / Agile Product shaping
From Product Vision to Story Map - Lean / Agile Product shapingFrom Product Vision to Story Map - Lean / Agile Product shaping
From Product Vision to Story Map - Lean / Agile Product shapingJérôme Kehrli
 
Agile & Beyond - Organically Scaled Agile: Creating a CLEAR Enterprise Portfolio
Agile & Beyond - Organically Scaled Agile: Creating a CLEAR Enterprise PortfolioAgile & Beyond - Organically Scaled Agile: Creating a CLEAR Enterprise Portfolio
Agile & Beyond - Organically Scaled Agile: Creating a CLEAR Enterprise Portfoliorntwoods
 
How to Find the Right Product Role by Amex Sr. Product Manager
How to Find the Right Product Role by Amex Sr. Product ManagerHow to Find the Right Product Role by Amex Sr. Product Manager
How to Find the Right Product Role by Amex Sr. Product ManagerProduct School
 
Harnessing Change: Agile Methods for Instructional Designers
Harnessing Change: Agile Methods for Instructional DesignersHarnessing Change: Agile Methods for Instructional Designers
Harnessing Change: Agile Methods for Instructional DesignersTorranceLearning
 
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfTurning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfVWO
 

Similar to What is good product management (20)

Notes on Inspired: How to Create Products Customers Love by Marty Cagan
Notes on Inspired: How to Create Products Customers Love by Marty CaganNotes on Inspired: How to Create Products Customers Love by Marty Cagan
Notes on Inspired: How to Create Products Customers Love by Marty Cagan
 
Inspired
InspiredInspired
Inspired
 
Product Management 101: Techniques for Success
Product Management 101:  Techniques for SuccessProduct Management 101:  Techniques for Success
Product Management 101: Techniques for Success
 
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
 
How to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMHow to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PM
 
Course report on becoming a product manager
Course report on becoming a product managerCourse report on becoming a product manager
Course report on becoming a product manager
 
Tales of {Good Teams'} Failures - Case Studies, Root Causes & Recommendations
Tales of {Good Teams'} Failures - Case Studies, Root Causes & RecommendationsTales of {Good Teams'} Failures - Case Studies, Root Causes & Recommendations
Tales of {Good Teams'} Failures - Case Studies, Root Causes & Recommendations
 
Highest quality code in your SaaS project. Why should you care about it as a ...
Highest quality code in your SaaS project. Why should you care about it as a ...Highest quality code in your SaaS project. Why should you care about it as a ...
Highest quality code in your SaaS project. Why should you care about it as a ...
 
How to improve your product sense?
How to improve your product sense?How to improve your product sense?
How to improve your product sense?
 
Framework Thinking - 7 Frameworks To Skyrocket Your Career
Framework Thinking - 7 Frameworks To Skyrocket Your CareerFramework Thinking - 7 Frameworks To Skyrocket Your Career
Framework Thinking - 7 Frameworks To Skyrocket Your Career
 
Product Manager Interviews
Product Manager InterviewsProduct Manager Interviews
Product Manager Interviews
 
Intro to Lean Startup and Customer Discovery for Agilists
Intro to Lean Startup and Customer Discovery for AgilistsIntro to Lean Startup and Customer Discovery for Agilists
Intro to Lean Startup and Customer Discovery for Agilists
 
Surviving Product Management
Surviving Product Management Surviving Product Management
Surviving Product Management
 
How to Manage the Whole Product by former Cisco Director of PM
How to Manage the Whole Product by former Cisco Director of PMHow to Manage the Whole Product by former Cisco Director of PM
How to Manage the Whole Product by former Cisco Director of PM
 
Why And How to Transition into Product Management by Google PM
Why And How to Transition into Product Management by Google PMWhy And How to Transition into Product Management by Google PM
Why And How to Transition into Product Management by Google PM
 
From Product Vision to Story Map - Lean / Agile Product shaping
From Product Vision to Story Map - Lean / Agile Product shapingFrom Product Vision to Story Map - Lean / Agile Product shaping
From Product Vision to Story Map - Lean / Agile Product shaping
 
Agile & Beyond - Organically Scaled Agile: Creating a CLEAR Enterprise Portfolio
Agile & Beyond - Organically Scaled Agile: Creating a CLEAR Enterprise PortfolioAgile & Beyond - Organically Scaled Agile: Creating a CLEAR Enterprise Portfolio
Agile & Beyond - Organically Scaled Agile: Creating a CLEAR Enterprise Portfolio
 
How to Find the Right Product Role by Amex Sr. Product Manager
How to Find the Right Product Role by Amex Sr. Product ManagerHow to Find the Right Product Role by Amex Sr. Product Manager
How to Find the Right Product Role by Amex Sr. Product Manager
 
Harnessing Change: Agile Methods for Instructional Designers
Harnessing Change: Agile Methods for Instructional DesignersHarnessing Change: Agile Methods for Instructional Designers
Harnessing Change: Agile Methods for Instructional Designers
 
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfTurning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf
 

More from Giff Constable

Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)Giff Constable
 
Generating startup ideas
Generating startup ideasGenerating startup ideas
Generating startup ideasGiff Constable
 
10 tips for customer development (Talking to Humans)
10 tips for customer development (Talking to Humans)10 tips for customer development (Talking to Humans)
10 tips for customer development (Talking to Humans)Giff Constable
 
Talking to Humans Assumptions Exercise
Talking to Humans Assumptions ExerciseTalking to Humans Assumptions Exercise
Talking to Humans Assumptions ExerciseGiff Constable
 
Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Giff Constable
 
Cust dev columbia_9-12
Cust dev columbia_9-12Cust dev columbia_9-12
Cust dev columbia_9-12Giff Constable
 
Moving to Lean Product Process
Moving to Lean Product ProcessMoving to Lean Product Process
Moving to Lean Product ProcessGiff Constable
 
MVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programMVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programGiff Constable
 
Experiments (What are MVPs?)
Experiments (What are MVPs?)Experiments (What are MVPs?)
Experiments (What are MVPs?)Giff Constable
 
Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)Giff Constable
 
Idea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU WorkshopIdea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU WorkshopGiff Constable
 

More from Giff Constable (15)

Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)
 
Generating startup ideas
Generating startup ideasGenerating startup ideas
Generating startup ideas
 
10 tips for customer development (Talking to Humans)
10 tips for customer development (Talking to Humans)10 tips for customer development (Talking to Humans)
10 tips for customer development (Talking to Humans)
 
Talking to Humans Assumptions Exercise
Talking to Humans Assumptions ExerciseTalking to Humans Assumptions Exercise
Talking to Humans Assumptions Exercise
 
Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Assumptions exercise template Oct-13
Assumptions exercise template Oct-13
 
Cust dev columbia_9-12
Cust dev columbia_9-12Cust dev columbia_9-12
Cust dev columbia_9-12
 
Moving to Lean Product Process
Moving to Lean Product ProcessMoving to Lean Product Process
Moving to Lean Product Process
 
Agile UX NYC 2012
Agile UX NYC 2012Agile UX NYC 2012
Agile UX NYC 2012
 
MVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programMVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD program
 
Experiments (What are MVPs?)
Experiments (What are MVPs?)Experiments (What are MVPs?)
Experiments (What are MVPs?)
 
Assumptions exercise
Assumptions exerciseAssumptions exercise
Assumptions exercise
 
Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)
 
Startup assumptions
Startup assumptionsStartup assumptions
Startup assumptions
 
Idea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU WorkshopIdea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU Workshop
 
Lean Startup Machine
Lean Startup MachineLean Startup Machine
Lean Startup Machine
 

Recently uploaded

SPM 2024 – Overview of and benefits of AI in Product Management
SPM 2024 – Overview of and benefits of AI in Product ManagementSPM 2024 – Overview of and benefits of AI in Product Management
SPM 2024 – Overview of and benefits of AI in Product ManagementISPMAIndia
 
The Age of AI: Elevating Experiences & Delivering Customer Value!
The Age of AI: Elevating Experiences & Delivering Customer Value!The Age of AI: Elevating Experiences & Delivering Customer Value!
The Age of AI: Elevating Experiences & Delivering Customer Value!ISPMAIndia
 
Machine Learning Basics for Dummies (no math!)
Machine Learning Basics for Dummies (no math!)Machine Learning Basics for Dummies (no math!)
Machine Learning Basics for Dummies (no math!)Dmitry Zinoviev
 
The Game-Changer_ How Software Development Outsource Can Catapult Your Growth...
The Game-Changer_ How Software Development Outsource Can Catapult Your Growth...The Game-Changer_ How Software Development Outsource Can Catapult Your Growth...
The Game-Changer_ How Software Development Outsource Can Catapult Your Growth...emili denli
 
Automation for Bonterra Impact Management (fka Apricot)
Automation for Bonterra Impact Management (fka Apricot)Automation for Bonterra Impact Management (fka Apricot)
Automation for Bonterra Impact Management (fka Apricot)Jeffrey Haguewood
 
killing camp week 6 problem - maximal matrix.pdf
killing camp week 6 problem - maximal matrix.pdfkilling camp week 6 problem - maximal matrix.pdf
killing camp week 6 problem - maximal matrix.pdfssuser82c38d
 
Welcome to AltTask - the nexus where innovation converges with empowerment!
Welcome to AltTask - the nexus where innovation converges with empowerment!Welcome to AltTask - the nexus where innovation converges with empowerment!
Welcome to AltTask - the nexus where innovation converges with empowerment!alttaskcom
 
AUTOKEYUNLOCKER-BRANDS-SUPPORT-STANDARD-VERSION.pdf
AUTOKEYUNLOCKER-BRANDS-SUPPORT-STANDARD-VERSION.pdfAUTOKEYUNLOCKER-BRANDS-SUPPORT-STANDARD-VERSION.pdf
AUTOKEYUNLOCKER-BRANDS-SUPPORT-STANDARD-VERSION.pdfAutokey
 
killingcamp 광고삽입문제 풀이, killingcamp 광고삽입문제 풀이
killingcamp 광고삽입문제 풀이, killingcamp 광고삽입문제 풀이killingcamp 광고삽입문제 풀이, killingcamp 광고삽입문제 풀이
killingcamp 광고삽입문제 풀이, killingcamp 광고삽입문제 풀이ssuser82c38d
 
"Discovery and Delivery through Product IntelliGenAI framework" by Ramkumar A...
"Discovery and Delivery through Product IntelliGenAI framework" by Ramkumar A..."Discovery and Delivery through Product IntelliGenAI framework" by Ramkumar A...
"Discovery and Delivery through Product IntelliGenAI framework" by Ramkumar A...ISPMAIndia
 
The Top Outages of 2023: Analyses and Takeaways
The Top Outages of 2023: Analyses and TakeawaysThe Top Outages of 2023: Analyses and Takeaways
The Top Outages of 2023: Analyses and TakeawaysThousandEyes
 
OpenChain AI Study Group - North America and Europe - 2024-02-20
OpenChain AI Study Group - North America and Europe - 2024-02-20OpenChain AI Study Group - North America and Europe - 2024-02-20
OpenChain AI Study Group - North America and Europe - 2024-02-20Shane Coughlan
 
Joseph Yoder : Being Agile about Architecture
Joseph Yoder : Being Agile about ArchitectureJoseph Yoder : Being Agile about Architecture
Joseph Yoder : Being Agile about ArchitectureHironori Washizaki
 
DBA Fundamentals Group: Continuous SQL with Kafka and Flink
DBA Fundamentals Group: Continuous SQL with Kafka and FlinkDBA Fundamentals Group: Continuous SQL with Kafka and Flink
DBA Fundamentals Group: Continuous SQL with Kafka and FlinkTimothy Spann
 
P1 Inspection Types in Municity 5 Smartsheet
P1 Inspection Types in Municity 5 SmartsheetP1 Inspection Types in Municity 5 Smartsheet
P1 Inspection Types in Municity 5 SmartsheetMatthewTHawley
 
Essence of Requirements Engineering: Pragmatic Insights for 2024
Essence of Requirements Engineering: Pragmatic Insights for 2024Essence of Requirements Engineering: Pragmatic Insights for 2024
Essence of Requirements Engineering: Pragmatic Insights for 2024Asher Sterkin
 
No more Dockerfiles? Buildpacks to help you ship your image!
No more Dockerfiles? Buildpacks to help you ship your image!No more Dockerfiles? Buildpacks to help you ship your image!
No more Dockerfiles? Buildpacks to help you ship your image!Anthony Dahanne
 
AI Product Management by Abhijit Bendigiri
AI Product Management by Abhijit BendigiriAI Product Management by Abhijit Bendigiri
AI Product Management by Abhijit BendigiriISPMAIndia
 
Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years A...
Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years A...Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years A...
Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years A...ISPMAIndia
 

Recently uploaded (20)

SPM 2024 – Overview of and benefits of AI in Product Management
SPM 2024 – Overview of and benefits of AI in Product ManagementSPM 2024 – Overview of and benefits of AI in Product Management
SPM 2024 – Overview of and benefits of AI in Product Management
 
The Age of AI: Elevating Experiences & Delivering Customer Value!
The Age of AI: Elevating Experiences & Delivering Customer Value!The Age of AI: Elevating Experiences & Delivering Customer Value!
The Age of AI: Elevating Experiences & Delivering Customer Value!
 
Machine Learning Basics for Dummies (no math!)
Machine Learning Basics for Dummies (no math!)Machine Learning Basics for Dummies (no math!)
Machine Learning Basics for Dummies (no math!)
 
The Game-Changer_ How Software Development Outsource Can Catapult Your Growth...
The Game-Changer_ How Software Development Outsource Can Catapult Your Growth...The Game-Changer_ How Software Development Outsource Can Catapult Your Growth...
The Game-Changer_ How Software Development Outsource Can Catapult Your Growth...
 
Automation for Bonterra Impact Management (fka Apricot)
Automation for Bonterra Impact Management (fka Apricot)Automation for Bonterra Impact Management (fka Apricot)
Automation for Bonterra Impact Management (fka Apricot)
 
killing camp week 6 problem - maximal matrix.pdf
killing camp week 6 problem - maximal matrix.pdfkilling camp week 6 problem - maximal matrix.pdf
killing camp week 6 problem - maximal matrix.pdf
 
Welcome to AltTask - the nexus where innovation converges with empowerment!
Welcome to AltTask - the nexus where innovation converges with empowerment!Welcome to AltTask - the nexus where innovation converges with empowerment!
Welcome to AltTask - the nexus where innovation converges with empowerment!
 
AUTOKEYUNLOCKER-BRANDS-SUPPORT-STANDARD-VERSION.pdf
AUTOKEYUNLOCKER-BRANDS-SUPPORT-STANDARD-VERSION.pdfAUTOKEYUNLOCKER-BRANDS-SUPPORT-STANDARD-VERSION.pdf
AUTOKEYUNLOCKER-BRANDS-SUPPORT-STANDARD-VERSION.pdf
 
killingcamp 광고삽입문제 풀이, killingcamp 광고삽입문제 풀이
killingcamp 광고삽입문제 풀이, killingcamp 광고삽입문제 풀이killingcamp 광고삽입문제 풀이, killingcamp 광고삽입문제 풀이
killingcamp 광고삽입문제 풀이, killingcamp 광고삽입문제 풀이
 
"Discovery and Delivery through Product IntelliGenAI framework" by Ramkumar A...
"Discovery and Delivery through Product IntelliGenAI framework" by Ramkumar A..."Discovery and Delivery through Product IntelliGenAI framework" by Ramkumar A...
"Discovery and Delivery through Product IntelliGenAI framework" by Ramkumar A...
 
The Top Outages of 2023: Analyses and Takeaways
The Top Outages of 2023: Analyses and TakeawaysThe Top Outages of 2023: Analyses and Takeaways
The Top Outages of 2023: Analyses and Takeaways
 
OpenChain AI Study Group - North America and Europe - 2024-02-20
OpenChain AI Study Group - North America and Europe - 2024-02-20OpenChain AI Study Group - North America and Europe - 2024-02-20
OpenChain AI Study Group - North America and Europe - 2024-02-20
 
Joseph Yoder : Being Agile about Architecture
Joseph Yoder : Being Agile about ArchitectureJoseph Yoder : Being Agile about Architecture
Joseph Yoder : Being Agile about Architecture
 
DBA Fundamentals Group: Continuous SQL with Kafka and Flink
DBA Fundamentals Group: Continuous SQL with Kafka and FlinkDBA Fundamentals Group: Continuous SQL with Kafka and Flink
DBA Fundamentals Group: Continuous SQL with Kafka and Flink
 
P1 Inspection Types in Municity 5 Smartsheet
P1 Inspection Types in Municity 5 SmartsheetP1 Inspection Types in Municity 5 Smartsheet
P1 Inspection Types in Municity 5 Smartsheet
 
Essence of Requirements Engineering: Pragmatic Insights for 2024
Essence of Requirements Engineering: Pragmatic Insights for 2024Essence of Requirements Engineering: Pragmatic Insights for 2024
Essence of Requirements Engineering: Pragmatic Insights for 2024
 
No more Dockerfiles? Buildpacks to help you ship your image!
No more Dockerfiles? Buildpacks to help you ship your image!No more Dockerfiles? Buildpacks to help you ship your image!
No more Dockerfiles? Buildpacks to help you ship your image!
 
eLearning Content Development Company Code and Pixels.pdf
eLearning Content Development Company Code and Pixels.pdfeLearning Content Development Company Code and Pixels.pdf
eLearning Content Development Company Code and Pixels.pdf
 
AI Product Management by Abhijit Bendigiri
AI Product Management by Abhijit BendigiriAI Product Management by Abhijit Bendigiri
AI Product Management by Abhijit Bendigiri
 
Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years A...
Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years A...Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years A...
Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years A...
 

What is good product management

  • 1. GOOD PRODUCT MANAGEMENT For CTO School Meetup Nov 10 2014 Giff Constable www.neo.com
  • 2. WHO AM I? 6 startups over the years currently CEO of Neo Innovation co-organizer of Lean Lessons Learned meetup author of Talking to Humans
  • 3. I went looking for stories on PM-Engineering collaboration, and got horror stories
  • 4. I also discovered some jokes
  • 5. Q. what’s the best way to pay a product manager? A. American Express. They love taking credit for things. Source: The Cooper Review
  • 6. We know what good engineering looks like. We’ve got a more advanced understanding now as to what good design looks like. But what about product management?
  • 7. What is a good product manager? How to be a great partner to them? Appendix: How to hire for them?
  • 8. 1. WHAT MAKES A GOOD PRODUCT MANAGER
  • 9. Product managers are not “one size fits all”
  • 10. Process Creative Vision Engineering Skills Communication & Empathy Business Design Skills Skills Domain Expertise
  • 11. “You need to hire PMs for attitude over aptitude” - Satya Patel http://venturegeneratedcontent.com/2014/10/30/what-makes-a-great-product-manager/
  • 12. 12 attitude traits of a good product manager
  • 13. GOOD PRODUCT MANAGER Leads and serves at the same time
  • 14. BAD PRODUCT MANAGER Thinks managing people means telling them what to do and how to do it (aka “requirements”)
  • 15. GOOD PRODUCT MANAGER Has great product ideas, but spends as much time fostering the creativity of the team
  • 16. BAD PRODUCT MANAGER Thinks their ideas (or their boss’ ideas) are God’s gift
  • 17. GOOD PRODUCT MANAGER Can balance a healthy obsession with data and experiment-driven development, along with a healthy respect for vision, risk and intuition
  • 18. BAD PRODUCT MANAGER Pegs either end of the spectrum, with total worship or total rejection of metrics
  • 19. GOOD PRODUCT MANAGER Deeply understands the customer’s needs and behavior through direct contact, not indirect research
  • 20. BAD PRODUCT MANAGER Hides behind the sales team, the customer support team, the Gartner Group reports
  • 21. GOOD PRODUCT MANAGER Understands the power of focus and simplicity
  • 22. BAD PRODUCT MANAGER Thinks more features are always better
  • 23. GOOD PRODUCT MANAGER Is a master at managing everyone’s expectations while making people feel listened to and respected
  • 24. BAD PRODUCT MANAGER Forgets that their constituency is people above, below, across and even outside the company
  • 25. GOOD PRODUCT MANAGER Understands tech debt − they might ask for it, but they will fight to pay it down later
  • 26. BAD PRODUCT MANAGER Thinks the engineers just need to work harder because customer-facing features are all that matter
  • 27. GOOD PRODUCT MANAGER Knows when an outcome is necessary, and efficiently iterates until it is accomplished Knows when a deadline is necessary, and ruthlessly manages scope Knows when a feature output is necessary, and effectively manages timing
  • 28. BAD PRODUCT MANAGER Can’t even think about outcomes − can only think about the next feature to ship Promises fixed scope against fixed deadlines Is not pragmatic enough to do what needs being done, or even understand it
  • 29. GOOD PRODUCT MANAGER Feels responsible for how the product is bought, sold, and marketed
  • 30. BAD PRODUCT MANAGER Thinks their job stops once the feature is shipped
  • 31. GOOD PRODUCT MANAGER Takes the time to deeply understand the production process across all functions
  • 32. BAD PRODUCT MANAGER Thinks everything takes a weekend, because they don’t have a clue
  • 33. GOOD PRODUCT MANAGER Can come from any discipline, but knows their job is to balance across all disciplines now
  • 34. BAD PRODUCT MANAGER Can’t stop meddling in the area they know best, and favors it when compromise is needed
  • 37. I view these traits as non-negotiable Hire for it and fire for it
  • 38. see a detailed skills matrix at careers.neo.com
  • 39. 2. HOW TO BE A GREAT PARTNER TO PRODUCT MANAGEMENT?
  • 40. Think strategically about the pressures on the business, not just the pressures on engineering
  • 41. Be a creative partner fascinated by customer needs and willing to gather direct research on those needs
  • 42. Inspire your engineers to be creative partners, not just in engineering problems, but product problems
  • 44. Be willing to accept tech debt, but don’t hesitate to challenge it
  • 45. On tech debt: include infrastructure-related KPIs in your heartbeat report on key metrics Early stage: refactor as you can, plan for periodic infrastructure-focused iterations, and don’t be afraid to call an audible Later stage: refactor as you can, and create a rotating team that is dedicated to infrastructure
  • 46. Engineering, product and design all need to report into the CEO − create a trio of equal partners
  • 47. Create a team working agreement for leadership, not just the cross-functional teams
  • 48. PM owns the outcomes and priorities Design owns the user experience, voice and visual identity Engineering owns how something is built But everyone is a creative partner and gets a say
  • 49. A product business requires constant compromise because quality is a relative thing Sometimes you will deeply disagree with a decision Build appeals to the CEO, who makes the final call, into your team agreement so that you have a transparent process not politics
  • 50. Do retros together to spot problems early
  • 51. If you are in the same location, the heads of all three groups should sit together, just as your cross-functional teams should sit together
  • 52. Be generous − depending on priorities, product, design and engineering will have different times in the driver’s seat
  • 53. If there isn’t mutual respect and trust, someone has to go. Period.
  • 54. THANK YOU @giffco giff@neo.com www.neo.com www.giffconstable.com
  • 55. APPENDIX: HOW CAN YOU INTERVIEW FOR A GOOD PM?
  • 56. 1. Know what you are looking for 2. Do a traditional interview on experiences, goals, values, failures, favorite new product, current reading list, etc 3. PAIR
  • 57. Give them a gnarly product problem you are currently working on and see if they can solve it
  • 58. Ask them to sketch out a single-screen application and then write every single user story behind that application Example: a single-screen loyalty-program app for an airline
  • 59. Give them a startup idea and ask how one could validate if it was a good idea before building it
  • 60. Give them an interesting product idea, and ask how one would go about best acquiring customers?
  • 61. Give them a problem that has been bugging you, and ask how one could solve it with a new startup?
  • 62. Give them a true, complex prioritization debate your team is having and ask them whether outcome, deadline, or output is most important Note: their answer here is less important than their questions
  • 63. You know how non-technical friends ask you to interview their CTO candidate? Get a great PM to interview your VP of Product candidate