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Launching new products and features can be risky. No matter how much planning you do, there is always a chance that something goes wrong on launch day and your product begins throwing a bunch of errors and conversion rate starts plummeting. The damage from a bad launch can have long-lasting effects on your customers’ perception of your product and can result in lost revenue and customer churn. To prevent these issues, you could try to do more QA or beta testing but catching everything is practically impossible.