Excuses                Excuses                Excuses(why people avoid custdev and usability testing)                     ...
We know...What people say and what  they do are different
“Customers don’t know what       they want”
Translation“I’m afraid of being wrong”      (or over-confidence)
“There’s no point until we  have more features”
Translation“I’m afraid of being wrong”
“I am the customer”
Translation“I’m the next Steve Jobs”             (or)“I’m afraid of being wrong”
“Conversations aremeaningless. The metrics tell         the truth”
Translation“Don’t make me talk to real         people!”
“I showed it to VCs, UXgurus, and the VC’s dog”
Translation“Denial is ok, as long as it’s   with famous people”
“I did my cust dev when we          started”
Translation “Can’t we just pretend thatwe know what we’re doing by           now?”
“The sales people are my   ears in the market”
Translation“I’m tired of arguing over         priorities”
“I’m too busy”
Translation“I don’t care enough about it”
I’m not saying every second      of every day, but
BOTTOM LINEBuild recurring cust dev into     your startup DNA        No excuses!
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Excuses, Excuses (Lean Ignite NYC Oct 2011)

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Excuses, Excuses (Lean Ignite NYC Oct 2011)

  1. 1. Excuses Excuses Excuses(why people avoid custdev and usability testing) by Giff Constable
  2. 2. We know...What people say and what they do are different
  3. 3. “Customers don’t know what they want”
  4. 4. Translation“I’m afraid of being wrong” (or over-confidence)
  5. 5. “There’s no point until we have more features”
  6. 6. Translation“I’m afraid of being wrong”
  7. 7. “I am the customer”
  8. 8. Translation“I’m the next Steve Jobs” (or)“I’m afraid of being wrong”
  9. 9. “Conversations aremeaningless. The metrics tell the truth”
  10. 10. Translation“Don’t make me talk to real people!”
  11. 11. “I showed it to VCs, UXgurus, and the VC’s dog”
  12. 12. Translation“Denial is ok, as long as it’s with famous people”
  13. 13. “I did my cust dev when we started”
  14. 14. Translation “Can’t we just pretend thatwe know what we’re doing by now?”
  15. 15. “The sales people are my ears in the market”
  16. 16. Translation“I’m tired of arguing over priorities”
  17. 17. “I’m too busy”
  18. 18. Translation“I don’t care enough about it”
  19. 19. I’m not saying every second of every day, but
  20. 20. BOTTOM LINEBuild recurring cust dev into your startup DNA No excuses!

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