2. THERAPIDGROWTHOFAUTOMATION
50%
INCREASE "
IN 2015
The Number of companies
adopting marketing automation is
growing at rapid rate. Of the new
technology available to
marketers, automation is top of
ist class in the ROI it offers its
users. Let‘s have a closer look
2009
2015
9. AUTOMATIONBRINGSTOGETHER
C O M M O N G O A L S
Automation allows marketing and sales to
speak the same languag, using the same
definitions and working towards the same
goals.
PERFORMANCE VISIBILITY
Automation‘s tracking and reporting
allows sales and marketing departments
to access and understand each other‘s
performance at a glance
10. AUTOMATIONBRINGSTOGETHER
A C C U R A T E C R E D I T
Stop disputes who is responsible for
revenue. Automation accurately attributes
closed business to the appropriate
campaign or sales rep.
M E A S U R E M E N T
Accuratelymeasure ROI, campaign
performance, funnel velocity and more to
gain an unprecedent view of marketing
and sales performance