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Top SEO Factors (2014/2015)
- 1. TOP SEO BY GÜNTHER HASLBECK OVENGA MEDIA FACTORS
- 3. CHECKYOURSITESTRUCTURE Shadow C h e c k Y o u r S t r u c t u r e Most of the time Websites have structural Problems. Its not what you see, its what you dont see: Deleted pages who are linked from everywhere but respond an Error (404), orphaned pages, less internal links to important stuff NORMAL SITE Shadow Shadow Shadow
- 4. CHECK" LOGFILES" (BACKLINK)TOOLS" (MOZ.COM,SISTRIX,GOOGLEWEBMASTERTOOLS) CLEAN FIRST ! IT MAYTAKE MONTHES!
- 5. TOMAKEITVERYCLEAR D e p e n d s o n y o u r i m p o r t a n c y Google and Co crawles parts of your site every day but as more waste you have as longer it takes to hit an important page on your site. So keep it small and clean to have fast changes in Search Engines.. But it may still take monthes... FULLUPDATEOFGOOGLE ONCEAMONTH(ENDOF) (check mozcast.com for current „weather“ status, high temp =many changes)
- 6. TOO LONG FOR TRIALAND ERROR SO:„BELIEVE“
- 7. WE DONT KNOWTHE RECEIPT BUTWE CAN MEASURE
- 9. ONPAGEVSOFFPAGE unimportant other site M E A N S ON PAGE: Things you can do on your page OFF PAGE: Things others can do on their page (you need to ask) YOUR SITE VERY important other site
- 10. ON PAGE THINGSYOU CAN DO
- 12. QUALITY OF CONTENT +3 RELEVANCY" OFTOPIC Are pages well written and have substantial quality content ?
- 13. RESEARCH THE CONTENT +3 RELEVANCY" OFTOPIC Have you researched the keywords people may use to find your content?
- 14. WORDS +2 RELEVANCY" OFTOPIC Do pages use words & phrases you hope they'll be found for?
- 15. ENGAGE +2 RELEVANCY" OFTOPIC Do visitors spend time reading or "bounce" away quickly?
- 16. FRESHNESS +2 RELEVANCY" OFTOPIC Are pages fresh & about "hot" topics
- 17. THIN -2 RELEVANCY" OFTOPIC Is content "thin" or "shallow" & lacking substance ?
- 18. VISIBILITY -1 RELEVANCY" OFTOPIC Is your content ad-heavy, especially "above" the fold?
- 20. TITLES +3 RELEVANCY" OFTOPIC Do HTML title tags contain keywords relevant to the page topics?
- 21. DESCRIPTION +2 RELEVANCY" OFTOPIC Do meta description tags describe what pages are about?
- 22. HEADERS +1 RELEVANCY" OFTOPIC Do headlines & subheads use header tags with relevant keywords?
- 23. STRUCTURE +1 RELEVANCY" OFTOPIC Do pages use structured data to enhance listings?
- 24. STUFFING -1 RELEVANCY" OFTOPIC Do you excessively use words you want pages to be found for?
- 25. HIDDEN TEXT -1 RELEVANCY" OFTOPIC Do colors or design "hide" words you want pages to be found for?
- 27. CRAWL +3 RELEVANCY" OFTOPIC Can search engines easily "crawl" pages on site?
- 28. DUPLICATE +2 RELEVANCY" OFTOPIC Does site manage duplicate content issues well?
- 29. SPEED +1 RELEVANCY" OFTOPIC Does site load quickly (<0.4 Sec)?
- 30. URL +1 RELEVANCY" OFTOPIC Are URLs short and contain meaningful keywords to page topics?
- 31. MOBILE +1 RELEVANCY" OFTOPIC Does your site work well for mobile visitors on smartphones and tablets?
- 32. CLOAKING -3 RELEVANCY" OFTOPIC Do you show search engines different pages then humans?
- 33. OFF PAGE THINGSYOU SHOULD DO
- 35. QUALITY +3 RELEVANCY" OFTOPIC Are links from trusted, quality or respected web sites?
- 36. TEXT +2 RELEVANCY" OFTOPIC Do links pointing at pages use words you hope they'll be found for?
- 37. NUMBER OF LINKS +1 RELEVANCY" OFTOPIC Do many links point at your web pages?
- 38. PAID -3 RELEVANCY" OFTOPIC Have you purchased links in hopes of better rankings?
- 39. PAID -2 RELEVANCY" OFTOPIC Have you created many links by spam- mining blogs, forums or other places?
- 40. OFF PAGE 2)TRUST
- 41. AUTHORITY +3 RELEVANCY" OFTOPIC Do links, shares & other factors make a site a trusted authority?
- 42. HISTORY +2 RELEVANCY" OFTOPIC Has site or its domains been around a long time, operating in same way?
- 43. IDENTITY +3 RELEVANCY" OFTOPIC Does site use means to verify its identity & that of autors?
- 44. PIRACY -1 RELEVANCY" OFTOPIC Has site been flagged for hosting pirated content?
- 46. REPUTATION +2 RELEVANCY" OFTOPIC Do those respected on social networks share your content?
- 47. SHARES +1 RELEVANCY" OFTOPIC Do many share your content on social networks?
- 49. COUNTRY +3 RELEVANCY" OFTOPIC What country is someone located in?
- 50. LOCALITY +3 RELEVANCY" OFTOPIC What city or local area is someone located in?
- 51. HISTORY +3 RELEVANCY" OFTOPIC Has someone regulary visited your site or socially favored it?
- 52. SOCIAL +2 RELEVANCY" OFTOPIC Have your friends socially favored the site?
- 53. YOU NEED HELP
- 54. CHECK OUR WEBSITE OVENGA MEDIA" CAN HELP WWW.OVENGA-MEDIA.DE