Beyond Google: Advanced Search

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S420 "Beyond Google: Advanced Search," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011

S420 "Beyond Google: Advanced Search," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011

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Transcript

  • 1. Beyond Google: Advanced Search NGS FAMILY HISTORY CONFERENCE Charleston, South Carolina, 2011 JORDAN JONES E-mail: jordan@genealogymedia.com Web: genealogymedia.comWednesday, January 2, 13
  • 2. National Genealogical Society Since 1903, the premier national society for everyone from the beginner to the most advanced family historian. Join now! Attend our Annual Conference: 8-11 May 2013, Las Vegas, NV 7-10 May 2014, Richmond, VA See www.ngsgenealogy.org for details.Wednesday, January 2, 13
  • 3. Wednesday, January 2, 13
  • 4. Roadmap 1. Access: Search and Navigation 2. How Search Engines Work 3. Kinds of Searches 4. Search Methodologies 5. A Search Example: Jane GrahamWednesday, January 2, 13
  • 5. 1 – Access: Search and NavigationWednesday, January 2, 13
  • 6. The Librarian’s Definition Access is “The availability of or permission to use records.” – Archives & Records Management Handbook, Oregon State U., http:// osulibrary.oregonstate.edu/archives/ handbook/definitions/Wednesday, January 2, 13
  • 7. The Techie’s Definition For web sites, access similarly describes the permission and ability for people to “identify, locate, and use information.”Wednesday, January 2, 13
  • 8. The Data Problem In July 2008, Google’s search bots had reached 1 trillion unique URLs http://googleblog.blogspot.com/2008/07/ we-knew-web-was-big.html).Wednesday, January 2, 13
  • 9. The Data ProblemWednesday, January 2, 13
  • 10. Web Access Navigation - Clicking through a pre- defined path in a website to find the information you need. Search - Only helpful if you do not know how to navigate to the information.Wednesday, January 2, 13
  • 11. Design for Access A good web designer will focus on improving customer access to information through both paths (search and navigation).Wednesday, January 2, 13
  • 12. 2 – How Search Engines WorkWednesday, January 2, 13
  • 13. How Search Engines Work 1. “Web Spiders” 2.Caching The search engine Some web search has computer applications (such programs “crawl” as Google) store through all the links (cache) all the on the web pages they crawlWednesday, January 2, 13
  • 14. How Search Engines Work 3. Indexing 4.Ranking - Links are The search engine ranked in terms of creates and relevance, manages an index popularity, of all the words authoritativeness found on the pages and other criteria: crawled The Secret Sauce.Wednesday, January 2, 13
  • 15. The Search Cycle Crawling Caching Ranking IndexingWednesday, January 2, 13
  • 16. 3 – Kinds of SearchesWednesday, January 2, 13
  • 17. Word (implicit AND) If you list two words, such as Jane Graham, find pages that include “Jane” and “Graham”. Example: Jane GrahamWednesday, January 2, 13
  • 18. Word (Overrides) All 3 major search engines include plurals and ignore common words. Google includes synonyms. Use a plus sign (+) to: Ignore plurals and synonyms on Google Include common words Example: Jane Graham +genealogyWednesday, January 2, 13
  • 19. Phrase & Boolean OR Phrase searches are often used in conjunction with a Boolean OR. Examples: “Jane Graham” “Jane Graham” OR “Graham Jane”Wednesday, January 2, 13
  • 20. Proximity Searches Proximity or wildcard searches can be used to find pages where words are near one another. Example (Google): Jane * Graham OR Graham * Jane Where * = one or two words.Wednesday, January 2, 13
  • 21. Special Search Pages Yahoo Shortcuts — help.yahoo.com/l/us/ yahoo/search/basics/ Google Search Features — www.google.com/intl/en/help/features.html Bing Advanced Search Keywords — onlinehelp.microsoft.com/en-us/bing/ ff808421.aspxWednesday, January 2, 13
  • 22. Some Shortcuts define [keyword] (all 3) Example: define tithables facts [keyword] (Yahoo) — encyclopedia entries, along with web results Example: facts south carolina convert [unit] to [unit] (all 3) Example: convert 2 stones to poundsWednesday, January 2, 13
  • 23. Location Shortcuts Area Code (all 3) Example: Charleston, SC area code or 843 Zip Code (all 3) Example: Charleston, SC zip code Local (all 3) Example: cemetery 29401 or cemetery Charleston, SCWednesday, January 2, 13
  • 24. Advanced Searches Synonym or Like (Google) Limit results to pages including synonyms of your search term or phrase. Example: “Jane Graham” OR “Graham Jane” ~genealogy Wildcards (all 3)— The use of wildcards varies, but the characters (*_?) can replace words or charactersWednesday, January 2, 13
  • 25. Site Specific Limit to a Site (all 3) Limit results to pages from a particular site. Example: “Jane Graham” site:usgenweb.org Site Class-Specific (all 3) Example: “Jane Graham” site:.org Exclude a Site (all 3) Example: “Jane Graham” -site:usgenweb.orgWednesday, January 2, 13
  • 26. Exclusion Exclude a Word — Limit results by excluding pages with a particular word. Exclude a Phrase — Limit results by excluding pages with a particular phrase. Examples (Google): “Jane Graham” -murder or “Jane Graham” - “Murrah Federal Building”Wednesday, January 2, 13
  • 27. Numerical Range On Google, numerical ranges can be searched by putting two periods between numbers. This can be used to search a range of dates. Example: “Jane Graham” 1811..1854Wednesday, January 2, 13
  • 28. Read the Search Tips Read the TipsWednesday, January 2, 13
  • 29. 4 – Search Methodology Plan Your Path to Achieve Predictable ResultsWednesday, January 2, 13
  • 30. Review Site Guidelines Read the advanced search tips: Yahoo: help.yahoo.com/l/us/yahoo/ search/ Google: www.google.com/support/ websearch/Wednesday, January 2, 13
  • 31. Learn the Site Read the advanced search tips: Yahoo: search.yahoo.com/web/advanced Google: www.google.com/advanced_search Bing: Click “Advanced” after running a searchWednesday, January 2, 13
  • 32. Google Advanced SearchWednesday, January 2, 13
  • 33. Google Advanced Search Additional ItemsWednesday, January 2, 13
  • 34. Bing Advanced SearchWednesday, January 2, 13
  • 35. Yahoo Advanced SearchWednesday, January 2, 13
  • 36. Mocavo A new genealogy-specific search website site launched on March 16, 2011: www.mocavo.com Mocavo Search Tips: en.wordpress.com/ tag/mocavo-search-tips/ Capitalization does not matter Names inside quotation marks: “Jane Graham”Wednesday, January 2, 13
  • 37. Mocavo Mocavo understands middle names, middle initials, and that given names and surnames can be reversed. “Jane Graham” searches for “Graham Jane” “Jane N. Graham” and “Graham, Jane Nancy”Wednesday, January 2, 13
  • 38. Mocavo Mocavo supports both OR [ | ] and NOT [−] Searches major public genealogy sites, and is starting to search blogsWednesday, January 2, 13
  • 39. Google Alerts You can have Google search in the background and send results on a regular basis: www.google.com/alerts/ Search News, Blogs, Realtime, Video, Discussions, or EverythingWednesday, January 2, 13
  • 40. Google Alerts Get results when Google finds them (“as-it- happens”), daily or weekly Select “All” or “Only the best” results Choose to receive your results in your e-mail, or via an RSS feedWednesday, January 2, 13
  • 41. Google AlertsWednesday, January 2, 13
  • 42. 5 – A Search Example: Jane Graham Using a Search engine to its PotentialWednesday, January 2, 13
  • 43. Finding Jane Graham Facts: Jane Graham, was born in 1811 and died unmarried in 1854. She lived her life in Monroe County, VA (now WV). Q: How do I find her? A: By adjusting the specificity of the search.Wednesday, January 2, 13
  • 44. Jane Graham (30 million)Wednesday, January 2, 13
  • 45. “Jane Graham” (384K)Wednesday, January 2, 13
  • 46. “Jane Graham” “Monroe County” (2,960)Wednesday, January 2, 13
  • 47. “Jane Graham” “Monroe County” 1854 (958)Wednesday, January 2, 13
  • 48. “Jane Graham” “Monroe County” 1811..1854 (668)Wednesday, January 2, 13
  • 49. More Search ToolsWednesday, January 2, 13
  • 50. Within the Past Year (160)Wednesday, January 2, 13
  • 51. Summary By creating a more specific search, we narrowed the results from nearly 30 million to 160, or by a factor of 187,000!Wednesday, January 2, 13
  • 52. A Caveat About Page Date Searches Stephen Morse points out that Google is really tracking when they indexed a page, not when the page was last modified. Probably a better search for the age of a web page is Stephen Morse’s: stevemorse.org/google/googledate.htmlWednesday, January 2, 13
  • 53. A Site-Specific Search Say I want search the surname “Gregg” on the US GenNet site for Nance County, NE I issue the search: Gregg site:www.usgennet.org/usa/ne/ county/nance/Wednesday, January 2, 13
  • 54. Steve Morse’s One-Step No discussion of Internet search for genealogists would be complete without a discussion of Stephen Morse’s One-Step Web Pages at: www.stevemorse.org Morse uses “deep linking” to get directly to the content.Wednesday, January 2, 13
  • 55. A Morse Example The One-Step site allows you to search Ancestry (if you have an account) with surnames of fewer than 3 letters. It does this by sending 26 searches for each letter you don’t specify.Wednesday, January 2, 13
  • 56. Other Search Sites Dogpile – www.dogpile.com Internet Archive (Way Back Google Book Search – Machine) – books.google.com/ www.archive.org/web/ web.php Google Scholar – scholar.google.com/ Live Roots – www.liveroots.com/ Google Patent Search – www.google.com/patents? WorldCat – hl=en www.worldcat.org/Wednesday, January 2, 13
  • 57. Contact J o rd a n J o n e s j o rd a n @ g e n e a l o g y m e d i a . c o m Th e s e s l i d e s , a n d t h e h a n d o u t , a re a v a i l a b l e a t : http://www.genealogymedia.com/talks/Wednesday, January 2, 13
  • 58. Contact jordan@genealogymedia.com These slides will be posted at www.genealogymedia.com/talks/Wednesday, January 2, 13