SlideShare a Scribd company logo
Beyond Google:
                           Advanced Search
         NGS FAMILY HISTORY CONFERENCE
                Charleston, South Carolina, 2011


                           JORDAN JONES
             E-mail: jordan@genealogymedia.com
                     Web: genealogymedia.com


Wednesday, January 2, 13
National Genealogical Society
                   Since 1903, the premier national society
                   for everyone from the beginner to the
                   most advanced family historian. Join now!
                   Attend our Annual Conference:
                           8-11 May 2013, Las Vegas, NV
                           7-10 May 2014, Richmond, VA
                   See www.ngsgenealogy.org for details.

Wednesday, January 2, 13
Wednesday, January 2, 13
Roadmap

              1. Access: Search and Navigation
              2. How Search Engines Work
              3. Kinds of Searches
              4. Search Methodologies
              5. A Search Example: Jane Graham



Wednesday, January 2, 13
1 – Access: Search and
           Navigation




Wednesday, January 2, 13
The Librarian’s Definition
                Access is “The availability of or permission
                to use records.”


                           – Archives & Records Management
                           Handbook, Oregon State U., http://
                           osulibrary.oregonstate.edu/archives/
                           handbook/definitions/



Wednesday, January 2, 13
The Techie’s Definition


                For web sites, access similarly describes the
                permission and ability for people to
                “identify, locate, and use information.”




Wednesday, January 2, 13
The Data Problem

                In July 2008, Google’s search bots had
                reached 1 trillion unique URLs


                           http://googleblog.blogspot.com/2008/07/
                           we-knew-web-was-big.html).




Wednesday, January 2, 13
The Data Problem




Wednesday, January 2, 13
Web Access

                     Navigation - Clicking through a pre-
                     defined path in a website to find the
                     information you need.
                     Search - Only helpful if you do not know
                     how to navigate to the information.




Wednesday, January 2, 13
Design for Access


                A good web designer will focus on
                improving customer access to information
                through both paths (search and
                navigation).




Wednesday, January 2, 13
2 – How Search Engines
           Work




Wednesday, January 2, 13
How Search Engines Work
          1. “Web Spiders”            2.Caching
              The search engine        Some web search
              has computer             applications (such
              programs “crawl”         as Google) store
              through all the links    (cache) all the
              on the web               pages they crawl




Wednesday, January 2, 13
How Search Engines Work
          3. Indexing              4.Ranking - Links are
              The search engine     ranked in terms of
              creates and           relevance,
              manages an index      popularity,
              of all the words      authoritativeness
              found on the pages    and other criteria:
              crawled               The Secret Sauce.


Wednesday, January 2, 13
The Search Cycle

                    Crawling          Caching




                     Ranking          Indexing



Wednesday, January 2, 13
3 – Kinds of Searches




Wednesday, January 2, 13
Word (implicit AND)

                If you list two words, such as Jane Graham,
                find pages that include “Jane” and
                “Graham”.


                Example: Jane Graham




Wednesday, January 2, 13
Word (Overrides)
          All 3 major search engines include plurals and
          ignore common words.
          Google includes synonyms.
          Use a plus sign (+) to:
                Ignore plurals and synonyms on Google
                Include common words
                Example: Jane Graham +genealogy

Wednesday, January 2, 13
Phrase & Boolean OR

                Phrase searches are often used in
                conjunction with a Boolean OR.


                Examples:
                “Jane Graham”
                “Jane Graham” OR “Graham Jane”


Wednesday, January 2, 13
Proximity Searches
                Proximity or wildcard searches can be used
                to find pages where words are near one
                another.


                Example (Google):
                Jane * Graham OR Graham * Jane
                Where * = one or two words.


Wednesday, January 2, 13
Special Search Pages
                Yahoo Shortcuts — help.yahoo.com/l/us/
                yahoo/search/basics/
                Google Search Features —
                www.google.com/intl/en/help/features.html
                Bing Advanced Search Keywords —
                onlinehelp.microsoft.com/en-us/bing/
                ff808421.aspx


Wednesday, January 2, 13
Some Shortcuts
                define [keyword] (all 3)
                Example: define tithables
                facts [keyword] (Yahoo) — encyclopedia
                entries, along with web results
                Example: facts south carolina
                convert [unit] to [unit] (all 3)
                Example: convert 2 stones to pounds


Wednesday, January 2, 13
Location Shortcuts
                Area Code (all 3)
                Example: Charleston, SC area code or 843
                Zip Code (all 3)
                Example: Charleston, SC zip code
                Local (all 3)
                Example: cemetery 29401 or cemetery
                Charleston, SC

Wednesday, January 2, 13
Advanced Searches
                Synonym or Like (Google)
                Limit results to pages including synonyms
                of your search term or phrase.
                Example: “Jane Graham” OR “Graham
                Jane” ~genealogy
                Wildcards (all 3)— The use of wildcards
                varies, but the characters (*_?) can replace
                words or characters

Wednesday, January 2, 13
Site Specific
                Limit to a Site (all 3)
                Limit results to pages from a particular site.
                Example: “Jane Graham” site:usgenweb.org
                Site Class-Specific (all 3)
                Example: “Jane Graham” site:.org
                Exclude a Site (all 3)
                Example: “Jane Graham” -site:usgenweb.org


Wednesday, January 2, 13
Exclusion
                Exclude a Word — Limit results by
                excluding pages with a particular word.
                Exclude a Phrase — Limit results by
                excluding pages with a particular phrase.
          Examples (Google):
          “Jane Graham” -murder or
          “Jane Graham” - “Murrah Federal Building”


Wednesday, January 2, 13
Numerical Range

                On Google, numerical ranges can be
                searched by putting two periods between
                numbers.
                This can be used to search a range of
                dates.
          Example: “Jane Graham” 1811..1854



Wednesday, January 2, 13
Read the Search Tips
                           Read the Tips




Wednesday, January 2, 13
4 – Search Methodology
                 Plan Your Path to
                 Achieve Predictable Results




Wednesday, January 2, 13
Review Site Guidelines

          Read the advanced search tips:
                Yahoo: help.yahoo.com/l/us/yahoo/
                search/
                Google: www.google.com/support/
                websearch/




Wednesday, January 2, 13
Learn the Site

          Read the advanced search tips:
                Yahoo: search.yahoo.com/web/advanced
                Google: www.google.com/advanced_search
                Bing: Click “Advanced” after running a search




Wednesday, January 2, 13
Google Advanced Search




Wednesday, January 2, 13
Google Advanced
           Search Additional Items




Wednesday, January 2, 13
Bing Advanced Search




Wednesday, January 2, 13
Yahoo Advanced Search




Wednesday, January 2, 13
Mocavo
          A new genealogy-specific search website site
          launched on March 16, 2011: www.mocavo.com
                Mocavo Search Tips: en.wordpress.com/
                tag/mocavo-search-tips/
                Capitalization does not matter
                Names inside quotation marks: “Jane
                Graham”


Wednesday, January 2, 13
Mocavo

                Mocavo understands middle names, middle
                initials, and that given names and surnames
                can be reversed.
                “Jane Graham” searches for “Graham
                Jane” “Jane N. Graham” and “Graham,
                Jane Nancy”



Wednesday, January 2, 13
Mocavo

                Mocavo supports both OR [ | ] and NOT
                [−]
                Searches major public genealogy sites, and
                is starting to search blogs




Wednesday, January 2, 13
Google Alerts

          You can have Google search in the
          background and send results on a regular
          basis:
          www.google.com/alerts/
          Search News, Blogs, Realtime, Video,
          Discussions, or Everything



Wednesday, January 2, 13
Google Alerts
          Get results when Google finds them (“as-it-
          happens”), daily or weekly
                Select “All” or “Only the best” results
                Choose to receive your results
                in your e-mail, or
                via an RSS feed


Wednesday, January 2, 13
Google Alerts




Wednesday, January 2, 13
5 – A Search Example:
           Jane Graham
                 Using a Search engine to its Potential




Wednesday, January 2, 13
Finding Jane Graham
          Facts: Jane Graham, was born in 1811 and died
          unmarried in 1854. She lived her life in Monroe
          County, VA (now WV).


          Q: How do I find her?
          A: By adjusting the specificity of the search.



Wednesday, January 2, 13
Jane Graham (30 million)




Wednesday, January 2, 13
“Jane Graham” (384K)




Wednesday, January 2, 13
“Jane Graham” “Monroe
           County” (2,960)




Wednesday, January 2, 13
“Jane Graham” “Monroe
           County” 1854 (958)




Wednesday, January 2, 13
“Jane Graham” “Monroe
           County” 1811..1854 (668)




Wednesday, January 2, 13
More Search Tools




Wednesday, January 2, 13
Within the Past Year (160)




Wednesday, January 2, 13
Summary


                By creating a more specific search, we
                narrowed the results from nearly 30 million
                to 160, or by a factor of 187,000!




Wednesday, January 2, 13
A Caveat About Page
           Date Searches
                Stephen Morse points out that Google is
                really tracking when they indexed a page,
                not when the page was last modified.
                Probably a better search for the age of a
                web page is Stephen Morse’s:
                stevemorse.org/google/googledate.html


Wednesday, January 2, 13
A Site-Specific Search

          Say I want search the surname “Gregg” on the
          US GenNet site for Nance County, NE
          I issue the search:
          Gregg site:www.usgennet.org/usa/ne/
          county/nance/




Wednesday, January 2, 13
Steve Morse’s One-Step
          No discussion of Internet search for
          genealogists would be complete without a
          discussion of Stephen Morse’s One-Step Web
          Pages at:
          www.stevemorse.org
          Morse uses “deep linking” to get directly to
          the content.


Wednesday, January 2, 13
A Morse Example

          The One-Step site allows you to search
          Ancestry (if you have an account) with
          surnames of fewer than 3 letters.
          It does this by sending 26 searches for each
          letter you don’t specify.




Wednesday, January 2, 13
Other Search Sites
              Dogpile – www.dogpile.com   Internet Archive (Way Back
              Google Book Search –        Machine) –
              books.google.com/           www.archive.org/web/
                                          web.php
              Google Scholar –
              scholar.google.com/         Live Roots –
                                          www.liveroots.com/
              Google Patent Search –
              www.google.com/patents?     WorldCat –
              hl=en                       www.worldcat.org/




Wednesday, January 2, 13
Contact



                                         J o rd a n J o n e s
                             j o rd a n @ g e n e a l o g y m e d i a . c o m


             Th e s e s l i d e s , a n d t h e h a n d o u t , a re a v a i l a b l e a t :
                    http://www.genealogymedia.com/talks/



Wednesday, January 2, 13
Contact
                            jordan@genealogymedia.com


                            These slides will be posted at
                           www.genealogymedia.com/talks/




Wednesday, January 2, 13

More Related Content

What's hot

Plv Hal History Day
Plv Hal History DayPlv Hal History Day
Plv Hal History Day
ESU_THREE
 
Mpl brownbag sept2011
Mpl brownbag sept2011Mpl brownbag sept2011
Mpl brownbag sept2011
Jason Coleman
 
Effective Internet Research
Effective Internet ResearchEffective Internet Research
Effective Internet Research
Angela Platt
 
Computer study lesson - Internet Search (25 Mar 2020)
Computer study lesson - Internet Search (25 Mar 2020)Computer study lesson - Internet Search (25 Mar 2020)
Computer study lesson - Internet Search (25 Mar 2020)
wmsklang
 
Search
SearchSearch
Google Search Presentation
Google Search PresentationGoogle Search Presentation
Google Search Presentation
WFL Tech Trainer, Jen Farr
 
Search engines coh m
Search engines coh mSearch engines coh m
Search engines coh m
cpcmattc
 
Wading through the web revised9 28-2010
Wading through the web revised9 28-2010Wading through the web revised9 28-2010
Wading through the web revised9 28-2010
bigblueteacher
 
Finding Web Resources
Finding Web ResourcesFinding Web Resources
Finding Web Resources
Janetta Garton
 
Internet search techniques by tariq ghayyur1
Internet search techniques by tariq ghayyur1Internet search techniques by tariq ghayyur1
Internet search techniques by tariq ghayyur1
Tariq Ghayyur
 
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...
Koray Tugberk GUBUR
 
How to use web search
How to use web searchHow to use web search
How to use web search
Redoxtiv Nna
 
Internet search techniques by zakir hossain
Internet search techniques by zakir hossainInternet search techniques by zakir hossain
Internet search techniques by zakir hossain
Zakir Hossain/ICS, Zurich
 
Internet search techniques for K12
Internet search techniques for K12Internet search techniques for K12
Internet search techniques for K12
Zakir Hossain/ICS, Zurich
 
Google search techniques
Google search techniquesGoogle search techniques
Google search techniques
Nirav Ranpara
 
Searching Google For Website
Searching Google For WebsiteSearching Google For Website
Searching Google For Website
guestfc2a34c
 
Google search techniques
Google search techniquesGoogle search techniques
Google search techniques
Ousman Faal
 
Pdfsamplefile
PdfsamplefilePdfsamplefile
Pdfsamplefile
Testing Spammer
 

What's hot (18)

Plv Hal History Day
Plv Hal History DayPlv Hal History Day
Plv Hal History Day
 
Mpl brownbag sept2011
Mpl brownbag sept2011Mpl brownbag sept2011
Mpl brownbag sept2011
 
Effective Internet Research
Effective Internet ResearchEffective Internet Research
Effective Internet Research
 
Computer study lesson - Internet Search (25 Mar 2020)
Computer study lesson - Internet Search (25 Mar 2020)Computer study lesson - Internet Search (25 Mar 2020)
Computer study lesson - Internet Search (25 Mar 2020)
 
Search
SearchSearch
Search
 
Google Search Presentation
Google Search PresentationGoogle Search Presentation
Google Search Presentation
 
Search engines coh m
Search engines coh mSearch engines coh m
Search engines coh m
 
Wading through the web revised9 28-2010
Wading through the web revised9 28-2010Wading through the web revised9 28-2010
Wading through the web revised9 28-2010
 
Finding Web Resources
Finding Web ResourcesFinding Web Resources
Finding Web Resources
 
Internet search techniques by tariq ghayyur1
Internet search techniques by tariq ghayyur1Internet search techniques by tariq ghayyur1
Internet search techniques by tariq ghayyur1
 
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...
 
How to use web search
How to use web searchHow to use web search
How to use web search
 
Internet search techniques by zakir hossain
Internet search techniques by zakir hossainInternet search techniques by zakir hossain
Internet search techniques by zakir hossain
 
Internet search techniques for K12
Internet search techniques for K12Internet search techniques for K12
Internet search techniques for K12
 
Google search techniques
Google search techniquesGoogle search techniques
Google search techniques
 
Searching Google For Website
Searching Google For WebsiteSearching Google For Website
Searching Google For Website
 
Google search techniques
Google search techniquesGoogle search techniques
Google search techniques
 
Pdfsamplefile
PdfsamplefilePdfsamplefile
Pdfsamplefile
 

Viewers also liked

Genealogical Resources
Genealogical ResourcesGenealogical Resources
Genealogical Resources
dbloom
 
Genealogía y Archivística
Genealogía y ArchivísticaGenealogía y Archivística
Genealogía y Archivística
NotiGen
 
拉斯維加斯超級市場
拉斯維加斯超級市場拉斯維加斯超級市場
拉斯維加斯超級市場
toe4gus
 
Sig en Excel (Microsoft) para Arqueología
Sig en Excel (Microsoft) para ArqueologíaSig en Excel (Microsoft) para Arqueología
Sig en Excel (Microsoft) para Arqueología
Víctor González
 
DT STYLE Issue #1
DT STYLE Issue #1DT STYLE Issue #1
DT STYLE Issue #1
D&T General Contractor
 
Characters Communications "Agency Profile"
Characters Communications "Agency Profile"Characters Communications "Agency Profile"
Characters Communications "Agency Profile"
Mohamed Marei
 
Psychology for Startups
Psychology for StartupsPsychology for Startups
Psychology for Startups
jericsinger
 
Continuous Integration With Hudson (and Jenkins)
Continuous Integration With Hudson (and Jenkins)Continuous Integration With Hudson (and Jenkins)
Continuous Integration With Hudson (and Jenkins)
Carlo Bonamico
 
Why Play Framework is fast
Why Play Framework is fastWhy Play Framework is fast
Why Play Framework is fast
Legacy Typesafe (now Lightbend)
 
In-Depth with Local SEO
In-Depth with Local SEOIn-Depth with Local SEO
In-Depth with Local SEO
Rand Fishkin
 
Lean UX: Getting out of the deliverables business
Lean UX: Getting out of the deliverables businessLean UX: Getting out of the deliverables business
Lean UX: Getting out of the deliverables business
Jeff Gothelf
 
Flyer #001 - March 2017
Flyer #001 - March 2017Flyer #001 - March 2017
Flyer #001 - March 2017
D&T General Contractor
 
The Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup MarketingThe Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup Marketing
Onboardly
 

Viewers also liked (13)

Genealogical Resources
Genealogical ResourcesGenealogical Resources
Genealogical Resources
 
Genealogía y Archivística
Genealogía y ArchivísticaGenealogía y Archivística
Genealogía y Archivística
 
拉斯維加斯超級市場
拉斯維加斯超級市場拉斯維加斯超級市場
拉斯維加斯超級市場
 
Sig en Excel (Microsoft) para Arqueología
Sig en Excel (Microsoft) para ArqueologíaSig en Excel (Microsoft) para Arqueología
Sig en Excel (Microsoft) para Arqueología
 
DT STYLE Issue #1
DT STYLE Issue #1DT STYLE Issue #1
DT STYLE Issue #1
 
Characters Communications "Agency Profile"
Characters Communications "Agency Profile"Characters Communications "Agency Profile"
Characters Communications "Agency Profile"
 
Psychology for Startups
Psychology for StartupsPsychology for Startups
Psychology for Startups
 
Continuous Integration With Hudson (and Jenkins)
Continuous Integration With Hudson (and Jenkins)Continuous Integration With Hudson (and Jenkins)
Continuous Integration With Hudson (and Jenkins)
 
Why Play Framework is fast
Why Play Framework is fastWhy Play Framework is fast
Why Play Framework is fast
 
In-Depth with Local SEO
In-Depth with Local SEOIn-Depth with Local SEO
In-Depth with Local SEO
 
Lean UX: Getting out of the deliverables business
Lean UX: Getting out of the deliverables businessLean UX: Getting out of the deliverables business
Lean UX: Getting out of the deliverables business
 
Flyer #001 - March 2017
Flyer #001 - March 2017Flyer #001 - March 2017
Flyer #001 - March 2017
 
The Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup MarketingThe Ultimate Guide to Startup Marketing
The Ultimate Guide to Startup Marketing
 

More from GenealogyMedia.com

Turbo Charge Your Research Planning with Trello.pdf
Turbo Charge Your Research Planning with Trello.pdfTurbo Charge Your Research Planning with Trello.pdf
Turbo Charge Your Research Planning with Trello.pdf
GenealogyMedia.com
 
Turbo Charge Your Research Planning with Trello.pptx
Turbo Charge Your Research Planning with Trello.pptxTurbo Charge Your Research Planning with Trello.pptx
Turbo Charge Your Research Planning with Trello.pptx
GenealogyMedia.com
 
Evernote for Genealogists
Evernote for GenealogistsEvernote for Genealogists
Evernote for Genealogists
GenealogyMedia.com
 
Beyond Google: The Evolution of Search - NGS 2017
Beyond Google: The Evolution of Search - NGS 2017Beyond Google: The Evolution of Search - NGS 2017
Beyond Google: The Evolution of Search - NGS 2017
GenealogyMedia.com
 
Researching Your Civil War Carolinian
Researching Your Civil War CarolinianResearching Your Civil War Carolinian
Researching Your Civil War Carolinian
GenealogyMedia.com
 
Genealogy in the Cloud - NGS 2015
Genealogy in the Cloud - NGS 2015Genealogy in the Cloud - NGS 2015
Genealogy in the Cloud - NGS 2015
GenealogyMedia.com
 
Evernote for Genealogists - NGS 2015
Evernote for Genealogists - NGS 2015Evernote for Genealogists - NGS 2015
Evernote for Genealogists - NGS 2015
GenealogyMedia.com
 
FGS 2014 - Electronic Publishing Fundamentals for Society Leaders
FGS 2014 - Electronic Publishing Fundamentals for Society LeadersFGS 2014 - Electronic Publishing Fundamentals for Society Leaders
FGS 2014 - Electronic Publishing Fundamentals for Society Leaders
GenealogyMedia.com
 
FGS 2015 - Strategic Planning for Society Leaders
FGS 2015 - Strategic Planning for Society LeadersFGS 2015 - Strategic Planning for Society Leaders
FGS 2015 - Strategic Planning for Society Leaders
GenealogyMedia.com
 
Internet Privacy and Security Follies and Foibles
Internet Privacy and Security Follies and FoiblesInternet Privacy and Security Follies and Foibles
Internet Privacy and Security Follies and Foibles
GenealogyMedia.com
 
Social Media: Share Your Genealogy
Social Media: Share Your GenealogySocial Media: Share Your Genealogy
Social Media: Share Your Genealogy
GenealogyMedia.com
 
Cloud Computing and Genealogical Collaboration
Cloud Computing and Genealogical CollaborationCloud Computing and Genealogical Collaboration
Cloud Computing and Genealogical Collaboration
GenealogyMedia.com
 
Building and Maintaining Genealogical Websites
Building and Maintaining Genealogical WebsitesBuilding and Maintaining Genealogical Websites
Building and Maintaining Genealogical Websites
GenealogyMedia.com
 
Blogs, Wikis, and Flickr: Oh My!: Syllabus
Blogs, Wikis, and Flickr: Oh My!: SyllabusBlogs, Wikis, and Flickr: Oh My!: Syllabus
Blogs, Wikis, and Flickr: Oh My!: Syllabus
GenealogyMedia.com
 
Blogs, Wikis, & Flickr: Oh My!
Blogs, Wikis, & Flickr: Oh My!Blogs, Wikis, & Flickr: Oh My!
Blogs, Wikis, & Flickr: Oh My!
GenealogyMedia.com
 
Genealogy: Getting Started
Genealogy: Getting StartedGenealogy: Getting Started
Genealogy: Getting Started
GenealogyMedia.com
 
Smart Internet Searching for Genealogists
Smart Internet Searching for GenealogistsSmart Internet Searching for Genealogists
Smart Internet Searching for Genealogists
GenealogyMedia.com
 
Web 2.0 for Genealogists
Web 2.0 for GenealogistsWeb 2.0 for Genealogists
Web 2.0 for Genealogists
GenealogyMedia.com
 

More from GenealogyMedia.com (18)

Turbo Charge Your Research Planning with Trello.pdf
Turbo Charge Your Research Planning with Trello.pdfTurbo Charge Your Research Planning with Trello.pdf
Turbo Charge Your Research Planning with Trello.pdf
 
Turbo Charge Your Research Planning with Trello.pptx
Turbo Charge Your Research Planning with Trello.pptxTurbo Charge Your Research Planning with Trello.pptx
Turbo Charge Your Research Planning with Trello.pptx
 
Evernote for Genealogists
Evernote for GenealogistsEvernote for Genealogists
Evernote for Genealogists
 
Beyond Google: The Evolution of Search - NGS 2017
Beyond Google: The Evolution of Search - NGS 2017Beyond Google: The Evolution of Search - NGS 2017
Beyond Google: The Evolution of Search - NGS 2017
 
Researching Your Civil War Carolinian
Researching Your Civil War CarolinianResearching Your Civil War Carolinian
Researching Your Civil War Carolinian
 
Genealogy in the Cloud - NGS 2015
Genealogy in the Cloud - NGS 2015Genealogy in the Cloud - NGS 2015
Genealogy in the Cloud - NGS 2015
 
Evernote for Genealogists - NGS 2015
Evernote for Genealogists - NGS 2015Evernote for Genealogists - NGS 2015
Evernote for Genealogists - NGS 2015
 
FGS 2014 - Electronic Publishing Fundamentals for Society Leaders
FGS 2014 - Electronic Publishing Fundamentals for Society LeadersFGS 2014 - Electronic Publishing Fundamentals for Society Leaders
FGS 2014 - Electronic Publishing Fundamentals for Society Leaders
 
FGS 2015 - Strategic Planning for Society Leaders
FGS 2015 - Strategic Planning for Society LeadersFGS 2015 - Strategic Planning for Society Leaders
FGS 2015 - Strategic Planning for Society Leaders
 
Internet Privacy and Security Follies and Foibles
Internet Privacy and Security Follies and FoiblesInternet Privacy and Security Follies and Foibles
Internet Privacy and Security Follies and Foibles
 
Social Media: Share Your Genealogy
Social Media: Share Your GenealogySocial Media: Share Your Genealogy
Social Media: Share Your Genealogy
 
Cloud Computing and Genealogical Collaboration
Cloud Computing and Genealogical CollaborationCloud Computing and Genealogical Collaboration
Cloud Computing and Genealogical Collaboration
 
Building and Maintaining Genealogical Websites
Building and Maintaining Genealogical WebsitesBuilding and Maintaining Genealogical Websites
Building and Maintaining Genealogical Websites
 
Blogs, Wikis, and Flickr: Oh My!: Syllabus
Blogs, Wikis, and Flickr: Oh My!: SyllabusBlogs, Wikis, and Flickr: Oh My!: Syllabus
Blogs, Wikis, and Flickr: Oh My!: Syllabus
 
Blogs, Wikis, & Flickr: Oh My!
Blogs, Wikis, & Flickr: Oh My!Blogs, Wikis, & Flickr: Oh My!
Blogs, Wikis, & Flickr: Oh My!
 
Genealogy: Getting Started
Genealogy: Getting StartedGenealogy: Getting Started
Genealogy: Getting Started
 
Smart Internet Searching for Genealogists
Smart Internet Searching for GenealogistsSmart Internet Searching for Genealogists
Smart Internet Searching for Genealogists
 
Web 2.0 for Genealogists
Web 2.0 for GenealogistsWeb 2.0 for Genealogists
Web 2.0 for Genealogists
 

Recently uploaded

Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Leena Ghag-Sakpal
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
ZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptxZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptx
dot55audits
 
Solutons Maths Escape Room Spatial .pptx
Solutons Maths Escape Room Spatial .pptxSolutons Maths Escape Room Spatial .pptx
Solutons Maths Escape Room Spatial .pptx
spdendr
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Wahiba Chair Training & Consulting
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 

Recently uploaded (20)

Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
ZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptxZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptx
 
Solutons Maths Escape Room Spatial .pptx
Solutons Maths Escape Room Spatial .pptxSolutons Maths Escape Room Spatial .pptx
Solutons Maths Escape Room Spatial .pptx
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 

Beyond Google: Advanced Search

  • 1. Beyond Google: Advanced Search NGS FAMILY HISTORY CONFERENCE Charleston, South Carolina, 2011 JORDAN JONES E-mail: jordan@genealogymedia.com Web: genealogymedia.com Wednesday, January 2, 13
  • 2. National Genealogical Society Since 1903, the premier national society for everyone from the beginner to the most advanced family historian. Join now! Attend our Annual Conference: 8-11 May 2013, Las Vegas, NV 7-10 May 2014, Richmond, VA See www.ngsgenealogy.org for details. Wednesday, January 2, 13
  • 4. Roadmap 1. Access: Search and Navigation 2. How Search Engines Work 3. Kinds of Searches 4. Search Methodologies 5. A Search Example: Jane Graham Wednesday, January 2, 13
  • 5. 1 – Access: Search and Navigation Wednesday, January 2, 13
  • 6. The Librarian’s Definition Access is “The availability of or permission to use records.” – Archives & Records Management Handbook, Oregon State U., http:// osulibrary.oregonstate.edu/archives/ handbook/definitions/ Wednesday, January 2, 13
  • 7. The Techie’s Definition For web sites, access similarly describes the permission and ability for people to “identify, locate, and use information.” Wednesday, January 2, 13
  • 8. The Data Problem In July 2008, Google’s search bots had reached 1 trillion unique URLs http://googleblog.blogspot.com/2008/07/ we-knew-web-was-big.html). Wednesday, January 2, 13
  • 10. Web Access Navigation - Clicking through a pre- defined path in a website to find the information you need. Search - Only helpful if you do not know how to navigate to the information. Wednesday, January 2, 13
  • 11. Design for Access A good web designer will focus on improving customer access to information through both paths (search and navigation). Wednesday, January 2, 13
  • 12. 2 – How Search Engines Work Wednesday, January 2, 13
  • 13. How Search Engines Work 1. “Web Spiders” 2.Caching The search engine Some web search has computer applications (such programs “crawl” as Google) store through all the links (cache) all the on the web pages they crawl Wednesday, January 2, 13
  • 14. How Search Engines Work 3. Indexing 4.Ranking - Links are The search engine ranked in terms of creates and relevance, manages an index popularity, of all the words authoritativeness found on the pages and other criteria: crawled The Secret Sauce. Wednesday, January 2, 13
  • 15. The Search Cycle Crawling Caching Ranking Indexing Wednesday, January 2, 13
  • 16. 3 – Kinds of Searches Wednesday, January 2, 13
  • 17. Word (implicit AND) If you list two words, such as Jane Graham, find pages that include “Jane” and “Graham”. Example: Jane Graham Wednesday, January 2, 13
  • 18. Word (Overrides) All 3 major search engines include plurals and ignore common words. Google includes synonyms. Use a plus sign (+) to: Ignore plurals and synonyms on Google Include common words Example: Jane Graham +genealogy Wednesday, January 2, 13
  • 19. Phrase & Boolean OR Phrase searches are often used in conjunction with a Boolean OR. Examples: “Jane Graham” “Jane Graham” OR “Graham Jane” Wednesday, January 2, 13
  • 20. Proximity Searches Proximity or wildcard searches can be used to find pages where words are near one another. Example (Google): Jane * Graham OR Graham * Jane Where * = one or two words. Wednesday, January 2, 13
  • 21. Special Search Pages Yahoo Shortcuts — help.yahoo.com/l/us/ yahoo/search/basics/ Google Search Features — www.google.com/intl/en/help/features.html Bing Advanced Search Keywords — onlinehelp.microsoft.com/en-us/bing/ ff808421.aspx Wednesday, January 2, 13
  • 22. Some Shortcuts define [keyword] (all 3) Example: define tithables facts [keyword] (Yahoo) — encyclopedia entries, along with web results Example: facts south carolina convert [unit] to [unit] (all 3) Example: convert 2 stones to pounds Wednesday, January 2, 13
  • 23. Location Shortcuts Area Code (all 3) Example: Charleston, SC area code or 843 Zip Code (all 3) Example: Charleston, SC zip code Local (all 3) Example: cemetery 29401 or cemetery Charleston, SC Wednesday, January 2, 13
  • 24. Advanced Searches Synonym or Like (Google) Limit results to pages including synonyms of your search term or phrase. Example: “Jane Graham” OR “Graham Jane” ~genealogy Wildcards (all 3)— The use of wildcards varies, but the characters (*_?) can replace words or characters Wednesday, January 2, 13
  • 25. Site Specific Limit to a Site (all 3) Limit results to pages from a particular site. Example: “Jane Graham” site:usgenweb.org Site Class-Specific (all 3) Example: “Jane Graham” site:.org Exclude a Site (all 3) Example: “Jane Graham” -site:usgenweb.org Wednesday, January 2, 13
  • 26. Exclusion Exclude a Word — Limit results by excluding pages with a particular word. Exclude a Phrase — Limit results by excluding pages with a particular phrase. Examples (Google): “Jane Graham” -murder or “Jane Graham” - “Murrah Federal Building” Wednesday, January 2, 13
  • 27. Numerical Range On Google, numerical ranges can be searched by putting two periods between numbers. This can be used to search a range of dates. Example: “Jane Graham” 1811..1854 Wednesday, January 2, 13
  • 28. Read the Search Tips Read the Tips Wednesday, January 2, 13
  • 29. 4 – Search Methodology Plan Your Path to Achieve Predictable Results Wednesday, January 2, 13
  • 30. Review Site Guidelines Read the advanced search tips: Yahoo: help.yahoo.com/l/us/yahoo/ search/ Google: www.google.com/support/ websearch/ Wednesday, January 2, 13
  • 31. Learn the Site Read the advanced search tips: Yahoo: search.yahoo.com/web/advanced Google: www.google.com/advanced_search Bing: Click “Advanced” after running a search Wednesday, January 2, 13
  • 33. Google Advanced Search Additional Items Wednesday, January 2, 13
  • 36. Mocavo A new genealogy-specific search website site launched on March 16, 2011: www.mocavo.com Mocavo Search Tips: en.wordpress.com/ tag/mocavo-search-tips/ Capitalization does not matter Names inside quotation marks: “Jane Graham” Wednesday, January 2, 13
  • 37. Mocavo Mocavo understands middle names, middle initials, and that given names and surnames can be reversed. “Jane Graham” searches for “Graham Jane” “Jane N. Graham” and “Graham, Jane Nancy” Wednesday, January 2, 13
  • 38. Mocavo Mocavo supports both OR [ | ] and NOT [−] Searches major public genealogy sites, and is starting to search blogs Wednesday, January 2, 13
  • 39. Google Alerts You can have Google search in the background and send results on a regular basis: www.google.com/alerts/ Search News, Blogs, Realtime, Video, Discussions, or Everything Wednesday, January 2, 13
  • 40. Google Alerts Get results when Google finds them (“as-it- happens”), daily or weekly Select “All” or “Only the best” results Choose to receive your results in your e-mail, or via an RSS feed Wednesday, January 2, 13
  • 42. 5 – A Search Example: Jane Graham Using a Search engine to its Potential Wednesday, January 2, 13
  • 43. Finding Jane Graham Facts: Jane Graham, was born in 1811 and died unmarried in 1854. She lived her life in Monroe County, VA (now WV). Q: How do I find her? A: By adjusting the specificity of the search. Wednesday, January 2, 13
  • 44. Jane Graham (30 million) Wednesday, January 2, 13
  • 46. “Jane Graham” “Monroe County” (2,960) Wednesday, January 2, 13
  • 47. “Jane Graham” “Monroe County” 1854 (958) Wednesday, January 2, 13
  • 48. “Jane Graham” “Monroe County” 1811..1854 (668) Wednesday, January 2, 13
  • 50. Within the Past Year (160) Wednesday, January 2, 13
  • 51. Summary By creating a more specific search, we narrowed the results from nearly 30 million to 160, or by a factor of 187,000! Wednesday, January 2, 13
  • 52. A Caveat About Page Date Searches Stephen Morse points out that Google is really tracking when they indexed a page, not when the page was last modified. Probably a better search for the age of a web page is Stephen Morse’s: stevemorse.org/google/googledate.html Wednesday, January 2, 13
  • 53. A Site-Specific Search Say I want search the surname “Gregg” on the US GenNet site for Nance County, NE I issue the search: Gregg site:www.usgennet.org/usa/ne/ county/nance/ Wednesday, January 2, 13
  • 54. Steve Morse’s One-Step No discussion of Internet search for genealogists would be complete without a discussion of Stephen Morse’s One-Step Web Pages at: www.stevemorse.org Morse uses “deep linking” to get directly to the content. Wednesday, January 2, 13
  • 55. A Morse Example The One-Step site allows you to search Ancestry (if you have an account) with surnames of fewer than 3 letters. It does this by sending 26 searches for each letter you don’t specify. Wednesday, January 2, 13
  • 56. Other Search Sites Dogpile – www.dogpile.com Internet Archive (Way Back Google Book Search – Machine) – books.google.com/ www.archive.org/web/ web.php Google Scholar – scholar.google.com/ Live Roots – www.liveroots.com/ Google Patent Search – www.google.com/patents? WorldCat – hl=en www.worldcat.org/ Wednesday, January 2, 13
  • 57. Contact J o rd a n J o n e s j o rd a n @ g e n e a l o g y m e d i a . c o m Th e s e s l i d e s , a n d t h e h a n d o u t , a re a v a i l a b l e a t : http://www.genealogymedia.com/talks/ Wednesday, January 2, 13
  • 58. Contact jordan@genealogymedia.com These slides will be posted at www.genealogymedia.com/talks/ Wednesday, January 2, 13

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. \n
  47. \n
  48. \n
  49. \n
  50. \n
  51. \n
  52. \n
  53. \n
  54. \n
  55. \n