This presentation contains information about various methods of advertisement and why is it necessary to advertise. Also it depicts how advertisement itself is an industry.

1. PUBLICITY MANTRA

2. What is ‘PUBLICITY’?
 Root word - ‘PUBLIC’
 If we break the word PUBLICITY, what we get is
“ PUBLIC +CITY = PUBLICITY “
which means interacting with the public of a particular region
and culture. That’s why the ads we see in INDIA are different
from China, USA, Russia etc.

3. PUBLIC + CITY = PUBLICITY

4. Ways to publicize a product/company
 Word-of-mouth (man to man publicity)
 Advertisement (posters, flex, media etc.)
 Branding (providing quality services)
 Events (launch events, award
function, live shows, tours,
seminars etc.)

5. Word-of-Mouth
This is the
most widely
used
technique in
the
advertisement
world !

6. B E S T P U B L I C I T Y M O D E .
Advertisement

7. ADVERTISEMENT

8. BRANDING means people recognise
you by your name.
Building a
customer base
by providing a
quality
service and a
high end
product.

9. EVENTS
Branks like
Mercedes,
BMW etc.
sponsor
events and
don’t have
any
commercials.

10. ADVERTISEMENT

11. Why Advertise?
 Promotion : To get the word out that you have
something exciting to offer.
 Awareness : To tell people that your product exists
and educate them about its benefits.
 Retention : An ongoing advertising campaign is
essential in reminding your existing
customers that you're still around.
 Morale : To boost the morale of the
employees, that the firm at which they are
working is widely known.

12. A D V E R T I S E M E N T I S A L L A B O U T C R E A T I V E
T H I N K I N G !
Methods of advertisement

13. Print advertisements
e.g. poster ,
banners etc.

14. WHAT DO YOU GUYS EXPECT?
GUERRILLA
ADVERTISEMENT

16. Guerrilla
advertisements
THINK
DIFFERENT …!

17. What is Guerrilla advertisements ?

18. Broadcast
Advertisements
What we see on
youtube channels
like TVF and AIB
etc. or Aajtak ,
India TV , Star plus
etc.

19. AMBUSH ADVERTISEMENT
SURPRISE !
SURPRISE!

21. SOCIAL MEDIA
Where ever
you go we
follow!

22. IT MATTERS!
FEATURES OF A GOOD AD…

23. FOCUS ON THE BASIC ISSUES
Like wheel
detergent ad, the
basic issue they
strike is the
roughness of the
hands

25. LOGO
A logo that
leaves an
imprint on
everyone.

26. TAGLINE
Even a
child can
speak it!

27. Show
everything
positive
about the
product.

28. R E A C T I O N S H O U L D B E . .
After watching the ad

29. I NEED
IT!

30. T H E A N S W E R I S …
Is advertisement really
necessary?

31. It depends!
 Who you are? A company like Rolls Royce or
Porsche.
 Xiaomi , they did no print advertisements, no
guerrilla advertisements but they collaborated with
Flipkart that’s a brand in itself.

32. T H E O T H E R F A C E O F T H E C O I N !
Advertisement Industry

33. Facebook ad revenue
By the end
of 2015 it is
estimated to
be $17.23
billion.

34. BY THE END OF 2014
INDIA’S ADVERTISEMENT
INDUSTRY WAS ESTIMATED
TO BE AROUND $16.33
BILLION.
Where INDIA stands?

35. INDIA - 2015
 Print advertisement revenue is going to share 40-
45% market.
 Online advertisement will grow by 30%.
 Apps downloaded in 2014 were 1.56 billion, in 2015
it will increase 5 folds to around 9 billion.
Hence the revenue generated by apps will grow from
$150 million to $250 million.

36. SO THERE ARE AMPLE
OPPORTUNITIES FOR
DEVELOPERS TO EARN SOME
CASH AND DO ASH.

37. THANK
YOU !