Types of Advertisement Prepared by, Jayshri Makwana, M.A. Sem:- IV, Roll no:- 14, Dept. of English.
. Advertising. Advertising is a message that tries to sell something. Companies advertise everything from cars to candy. Advertising is also used to change people’s ideas. For example, an ad could try to make voters choose a certain candidate for President. Ads appear almost everywhere you look. You find them on the radio and on TV, in magazines, shop windows and on T shirts. They show up inside elevators, on school buses and even in schools.. Types of Advertising Product ads. Service ads. Celebrity Endorsement. Institutional ads. Surrogate ads. Classified ads. e.t.c…
Product Advertising. It is advertising with a strong emphasis on the company, brand(logo/company name) also known as integrated marketingcommunications (imc). For Example,
Service Advertising. Service advertising is a global term that we personally use to define theaction to promote a local service to a captive audience.for example, Taj - Mumbai
Celebrity Endorsement. Celebrity branding is a advertising, in which a celebrity uses his orher status in society to promote a product, service or charity. Usingcelebrities for advertising involves signing up celebrities for advertisingcampaigns, which consist of all sorts of advertising including, televisionads or even print advertisements. How effective these ads are, is somethingthat each consumer himself can determine.For example,
Institutional advertising. Institutional advertising is marketing designed to promote a company ratherthan a specific good or service: It can be designed to make the public moreaware of a company or to improve the reputation and image of an existingcompany depending on the company, this can be a form of brand advertising.For example,
Surrogate advertising. Surrogate ads is advertising which embeds a brand or productmessage inside, an advertisement which is ostensibly for another brand orproduct. Surrogate advertising is prominently seen in cases where advertisinga particular product is banned by law.For example,
Classified advertising. It is a product or service advertising that appears in specific sectionof newspaper under the heading classifying the product or service beingoffered.For example,