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Publicity Presentation

Advertising for programs is easy! Here are the basics for Resident/Community Advisors/Assistants.

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Publicity Presentation

  1. 1. By Leslie Ann Frishberg East Stroudsburg University Producing Perfect Publicity
  2. 2. Basic Principles of Publicity <ul><li>Creativity – use fresh ideas, gimmicks, unusual shapes, and pictures </li></ul><ul><li>Variety – use different techniques to target different people </li></ul><ul><li>Quantity – advertisements may need to be seen or heard more than once to grab attention </li></ul><ul><li>Visibility – put publicity your target audience will see it the most (ex. Bathrooms, doors, mailboxes) </li></ul>
  3. 3. <ul><li>Legibility – It’s not going to work if people can’t read it (even if you do put it everywhere) </li></ul><ul><li>Understandability – be concise and clear, and use vocabulary your target will understand </li></ul><ul><li>Time – If publicity goes up to early, your target will forget; if it goes up too late, you won’t get a good response </li></ul>Basic Principles of Publicity
  4. 4. <ul><li>10 days before – teasers in bathrooms or on doors </li></ul><ul><li>7 days before – ad in school paper or residence hall newsletter </li></ul><ul><li>5 days before – flyers around hall </li></ul><ul><li>3 days before – word of mouth campaign begins </li></ul><ul><li>1 day before – last minute reminders like chalking sidewalks, walking the halls, making announcement </li></ul>Example Timeline
  5. 5. <ul><li>Posters </li></ul><ul><li>Flyers </li></ul><ul><li>Banners </li></ul><ul><li>Table tents </li></ul><ul><li>Coupons/tickets </li></ul><ul><li>Balloons </li></ul><ul><li>Word of mouth </li></ul><ul><li>Calendar </li></ul>Traditional Publicizing Techniques
  6. 6. <ul><li>Footprints or arrows to program site </li></ul><ul><li>Map to activity </li></ul><ul><li>Place mats or door mats </li></ul><ul><li>Write on toilet paper </li></ul><ul><li>Chain letters </li></ul><ul><li>Dramatization </li></ul><ul><li>Wrap around candy or put in fortune cookies </li></ul><ul><li>Decorate </li></ul><ul><li>Paper airplanes </li></ul><ul><li>Graffiti </li></ul>Try something new!
  7. 7. <ul><li>refreshments </li></ul><ul><li>raffles & give-a-ways </li></ul><ul><li>Door prizes </li></ul><ul><li>Mystery guest </li></ul><ul><li>Discounts/ free entry </li></ul>Incentives
  8. 8. <ul><li>What makes effective publicity? </li></ul><ul><li>Element of Surprise </li></ul><ul><li>Selling Point </li></ul><ul><li>Layout </li></ul><ul><li>Simplicity </li></ul><ul><li>Workmanship </li></ul>Attracting and Maintaining Attention
  9. 9. <ul><li>Pictures are one of the most effective way to get attention. Here are some places to look for ideas: </li></ul><ul><li>Books </li></ul><ul><li>Magazines </li></ul><ul><li>Catalogues </li></ul><ul><li>Newspapers ads </li></ul><ul><li>Posters </li></ul><ul><li>Clip Art </li></ul><ul><li>Travel pamphlets </li></ul><ul><li>Coloring books </li></ul><ul><li>Drawing </li></ul>Illustrations
  10. 10. <ul><li>90% of all viewers only read headlines </li></ul><ul><li>Functions of a good headline: </li></ul><ul><li>To assist illustration in seizing attention </li></ul><ul><li>To arouse the reader’s interest </li></ul><ul><li>To attract target audience </li></ul>Headlines
  11. 11. <ul><li>Avoid using more than 3 colors on one poster </li></ul><ul><li>Use basic colors for lettering </li></ul><ul><li>Avoid using red in limited lighting </li></ul><ul><li>Readable Combinations </li></ul><ul><li>Purple on yellow </li></ul><ul><li>Black on white </li></ul><ul><li>Yellow on black </li></ul><ul><li>White on black </li></ul><ul><li>Purple on white </li></ul><ul><li>White on purple </li></ul><ul><li>White on green </li></ul><ul><li>Orange on blue </li></ul>Color
  12. 12. <ul><li>Feelings can be affected by the colors you choose. </li></ul><ul><li>Blue – melancholy, fearfulness, tranquility </li></ul><ul><li>Yellow – optimism, inspiration </li></ul><ul><li>Green – comfortableness, refreshment, quiet </li></ul><ul><li>Red – passion, excitement, rage, intensity </li></ul><ul><li>Orange – energetic, forcefulness </li></ul><ul><li>White – pure, clean, normal </li></ul><ul><li>Black – formal, elegant, depression </li></ul>Color
  13. 13. <ul><li>Only place lettering that is necessary to what needs to be said. Letters should be positioned to ensure optimum readability. </li></ul><ul><li>Types of lettering include: </li></ul><ul><li>Speedball pen and ink </li></ul><ul><li>Calligraphy </li></ul><ul><li>Dry Transfer </li></ul><ul><li>Stencils </li></ul><ul><li>Magic Markers held at difference angles </li></ul><ul><li>at difference angles </li></ul>Lettering
  14. 14. <ul><li>Use graphics in your posters. Good eye catchers make them easily understood </li></ul><ul><li>Make lettering large enough to be seen on your posters from a distance </li></ul><ul><li>Use odd shapes in your posters; be creative </li></ul><ul><li>Make sure to make your messages short and sweet </li></ul><ul><li>Place announcements in high traffic areas </li></ul><ul><li>Identify your audience </li></ul><ul><li>Don’t place publicity in areas where it will get lost among other posters </li></ul><ul><li>Don’t put together publicity in a hurry! </li></ul><ul><li>Don’t limit yourself to just one kind of publicity </li></ul><ul><li>Don’t forget to use all the resources on campus </li></ul><ul><li>Avoid dittos and plain black on white flyers </li></ul><ul><li>Don’t provide false information </li></ul>Do Don’t
  15. 15. <ul><li>Remember to remove all publicity you have put up the day after the event has taken place. This step in the publicity process is most frequently forgotten. When posting your publicity, it helps to make a list of the locations where you post information so the removal of “old news” is made easier for you. </li></ul>Follow-up
  16. 16. B E C R E A T I V E !