GWC14: Andrzej Marczewski - "User types & player types in gamification"

  • 323 views
Uploaded on

Andrzej Marczewski's presentation from his talk at Gamification World Congress 2014

Andrzej Marczewski's presentation from his talk at Gamification World Congress 2014

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
323
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. User Types & Player Types in Gamification Andrzej Marczewski @daverage Gamified.co.uk
  • 2. Player Types
  • 3. Meant for games
  • 4. And people who look like this By Timothy Saccenti and Mr Toledano
  • 5. Not the real world
  • 6. And people who look like this
  • 7. Gamification User Types Hexad Disruptor Player Change Reward
  • 8. Gamification User Types Hexad Disruptor Player Change Reward Relatedness Autonomy Mastery Purpose RAMP Framework Intrinsic motivation framework
  • 9. Gamification User Types Hexad Disruptor Player Change Reward
  • 10. Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance User Types in Use Disruptor Player Change Reward
  • 11. Purpose Serious Fun Meaning Care-taking Access Collect & Trade Gifting / Sharing Sharing Knowledge Philanthropist Supporting User Types
  • 12. Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Disruptor Supporting User Types
  • 13. Autonomy Easy Fun Exploration Branching Choices Easter Eggs Unlockable Content Creativity Tools Customisation Free Spirit Supporting User Types
  • 14. Mastery Hard Fun Challenges Certificates Learning / New Skills Quests Levels / Progression Boss Battles Achiever Supporting User Types
  • 15. Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance Player Supporting User Types
  • 16. Relatedness People Fun Guilds / Teams Social Network Social Status Social Discovery Social pressure Competition Supporting User Types Socialiser
  • 17. Spread of Types 46% 8% 18%
  • 18. Spread of Types 8% 8% 12%
  • 19. Achiever 46% Disruptor 8% FreeSpirit 12% Philanthropist 8% Player 8% Socialiser 18% Spread of Types Based on survey of over 800 people
  • 20. Everyone is different! Plan for that if you want to succeed