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GWC14: Andrzej Marczewski - "User types & player types in gamification"
 

GWC14: Andrzej Marczewski - "User types & player types in gamification"

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Andrzej Marczewski's presentation from his talk at Gamification World Congress 2014

Andrzej Marczewski's presentation from his talk at Gamification World Congress 2014

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    GWC14: Andrzej Marczewski - "User types & player types in gamification" GWC14: Andrzej Marczewski - "User types & player types in gamification" Presentation Transcript

    • User Types & Player Types in Gamification Andrzej Marczewski @daverage Gamified.co.uk
    • Player Types
    • Meant for games
    • And people who look like this By Timothy Saccenti and Mr Toledano
    • Not the real world
    • And people who look like this
    • Gamification User Types Hexad Disruptor Player Change Reward
    • Gamification User Types Hexad Disruptor Player Change Reward Relatedness Autonomy Mastery Purpose RAMP Framework Intrinsic motivation framework
    • Gamification User Types Hexad Disruptor Player Change Reward
    • Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance User Types in Use Disruptor Player Change Reward
    • Purpose Serious Fun Meaning Care-taking Access Collect & Trade Gifting / Sharing Sharing Knowledge Philanthropist Supporting User Types
    • Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Disruptor Supporting User Types
    • Autonomy Easy Fun Exploration Branching Choices Easter Eggs Unlockable Content Creativity Tools Customisation Free Spirit Supporting User Types
    • Mastery Hard Fun Challenges Certificates Learning / New Skills Quests Levels / Progression Boss Battles Achiever Supporting User Types
    • Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance Player Supporting User Types
    • Relatedness People Fun Guilds / Teams Social Network Social Status Social Discovery Social pressure Competition Supporting User Types Socialiser
    • Spread of Types 46% 8% 18%
    • Spread of Types 8% 8% 12%
    • Achiever 46% Disruptor 8% FreeSpirit 12% Philanthropist 8% Player 8% Socialiser 18% Spread of Types Based on survey of over 800 people
    • Everyone is different! Plan for that if you want to succeed