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John V Willshire + Follow Processing...

Social Production

by John V Willshire on Nov 27, 2009

  • 6,183 views

Presentation from 2009's APG/Campaign Battle of Big Thinking. Winner of the Innovation section.

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Presentation from 2009's APG/Campaign Battle of Big Thinking. Winner of the Innovation section.

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design enterprise 20 media advertising technology social business social media innovation digital internet social production social socialmedia innovation socialmedia social objects marketing sns socialproduction production social production commerce battle planning strategy advertising marketing collaboration planning

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http://feedingthepuppy.typepad.com 367
http://brief-do-lombo.blogspot.com 71
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  • kpkobza Kim Kobza , CEO at Ingage Networks John, I will make sure to read the dissertation. We will compare notes at some point. I built a Network Competency curriculum based on social production theory. Is a work in progress but very powerful. K. 2 years ago Reply
    Are you sure you want to Yes No
  • gamages John V Willshire , Founder at Smithery, an innovation works Thank you very much Kim. I agree; a lot of people seem now to be convinced about changing the social end of their advertising & media, but nothing further 'up' the chain. And yet if you get that stuff (creation, packaging, shipping etc), then you won't need to invest nearly as much in advertising spend.

    I love the Wealth of Networks; it was a big influence on a professional dissertation I wrote a couple of years ago (which is here on Scribd, if you're interested - http://j.mp/5Bp2XF)     2 years ago Reply
    Are you sure you want to Yes No
  • kpkobza Kim Kobza , CEO at Ingage Networks John, Great job on this. I am not sure that many fully grasp the full conceptual framework. Yochai Benkler does an incredible job in advancing this thought process in The Weath of Networks. 2 years ago Reply
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  • AnnLongley Ann Longley , Strategy Director at MEC Great stuff. Thanks so much for sharing it. 2 years ago Reply
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  • zeroinfluencer David Bausola , Service Hacker at Philter Phactory Cracking little presentation with a focus on the 'social' being in the production chain rather than in the media destination. 2 years ago Reply
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Social Production — Webinar Transcript