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Social Production

by Founder at Smithery - Product & Marketing Innovation on Nov 27, 2009

  • 8,457 views

Presentation from 2009's APG/Campaign Battle of Big Thinking. Winner of the Innovation section.

Presentation from 2009's APG/Campaign Battle of Big Thinking. Winner of the Innovation section.

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  • kpkobza Kim Kobza, CEO at Ingage Networks John, I will make sure to read the dissertation. We will compare notes at some point. I built a Network Competency curriculum based on social production theory. Is a work in progress but very powerful. K. 3 years ago
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  • gamages John V Willshire, Founder at Smithery - Product & Marketing Innovation Thank you very much Kim. I agree; a lot of people seem now to be convinced about changing the social end of their advertising & media, but nothing further 'up' the chain. And yet if you get that stuff (creation, packaging, shipping etc), then you won't need to invest nearly as much in advertising spend.

    I love the Wealth of Networks; it was a big influence on a professional dissertation I wrote a couple of years ago (which is here on Scribd, if you're interested - http://j.mp/5Bp2XF)
    3 years ago
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  • kpkobza Kim Kobza, CEO at Ingage Networks John, Great job on this. I am not sure that many fully grasp the full conceptual framework. Yochai Benkler does an incredible job in advancing this thought process in The Weath of Networks. 3 years ago
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  • AnnLongley Ann Longley, Group Head of Social Media at Hays, plc. Great stuff. Thanks so much for sharing it. 4 years ago
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  • zeroinfluencer David Bausola, Service Hacker at Philter Phactory Cracking little presentation with a focus on the 'social' being in the production chain rather than in the media destination. 4 years ago
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