Culture Shock:innovation in 21 stcentury giving@willmcinnesPage 1 | Social Business Pioneers
Page 2 | Social Business Pioneers
1. Take social to the next level  2. Business change for a digital worldPage 3 | Social Business Pioneers   Mickey Smith ‘...
Page 4 | Social Business Pioneers
Page 5 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via...
IT manager Page 6 | Social Business Pioneers
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers
Page 10 | Social Business Pioneers
1. Purpose & Meaning       2. Democracy & Empowerment       3. Progressive People       4. Conscious Leadership       5. O...
Chapter 1.Purpose & MeaningPage 12 | Social Business Pioneers
“Making shareholder enrichment the basis of aneconomy is probably an idea that belongs up therewith Cheez Whiz and Donald ...
http://www.flickr.com/photos/michaelfoleyphotography/4294112069/Page 14 | Social Business Pioneers                        ...
„Purpose of Significance‟     Intro                                     @willmcinnesPage 15 | Social Business Pioneers
To be the first company that, by its deeds, shows theentire industrial world what sustainability is in all itsdimensions: ...
Page 17 | Social Business Pioneers
Page 18 | Social Business Pioneers
8%Page 19 | Social Business Pioneers
So are you building           „engagement‟ or are           you energising a social           movement?   Page 20 | Social...
Chapter 2.Democracy & EmpowermentPage 21 | Social Business Pioneers
“The Internet isn‟t really a                      technology. It‟s a belief system, a                      philosophy abou...
Page 23 | Social Business Pioneers
Page 24 | Social Business Pioneers
Giff Gaff Page 25 | Social Business Pioneers
Page 26 | Social Business Pioneers
How much           participation are you           really up for?   Page 27 | Social Business PioneersBy NASA. Photo taken...
Chapter 3.Progressive PeoplePage 28 | Social Business Pioneers
American29 | Social Survey, U.S. Bureau of Labor Statistics    Page Time Use Business Pioneershttp://www.nytimes.com/inter...
1. I wish Id had the courage to live a life true   to myself, not the life others expected of me.   2. I wish I didnt work...
• Acceptance                          • Physical activity• • Accept  Curiosity                           • Power• Eating  ...
Weirdness, „family‟, personal development Page 32 | Social Business Pioneers
150 people per buildingLattice structure„Followership‟    Page 33 | Social Business Pioneershttp://www.flickr.com/photos/g...
Your                                     orgPage 34 | Social Business Pioneers
Page 35 | Social Business Pioneers
Page 36 | Social Business Pioneers
What needs to change           internally, really?   Page 37 | Social Business PioneersBy NASA. Photo taken by either Harr...
Chapter 5.Organisational OpennessPage 38 | Social Business Pioneers
Page 39 | Social Business Pioneers
Page 40 | Social Business Pioneers
Page 41 | Social Business Pioneers
Page 42 | Social Business Pioneers
How can you unlock           more to get more?   Page 43 | Social Business PioneersBy NASA. Photo taken by either Harrison...
IT manager Page 44 | Social Business Pioneers
Say hello@willmcinnesnixonmcinnes.co.uk‘Culture Shock’Page 45 | Social Business Pioneers
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Culture Shock: Innovation in 21st century giving

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From talk given at JustGiving internal 'Impact through innovation' conference, January 2013.

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  • http://www.guardian.co.uk/technology/pda/2011/aug/10/facebook-losing-users
  • By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  • How businesses are – CLOSED, SECRETIVE, SILOED, STATIC & DEEPLY HIERARCHICAL.Yet the problems and challenges of today and the future
  • In order to think about we behave 21st century business, we probably need to take a step back and think about what’s happening
  • In order to think about we behave 21st century business, we probably need to take a step back and think about what’s happening
  • Simon Kuznets, the inventor of the concept of the GDP, notes in his very first report to the US Congress in 1934:...the welfare of a nation [can] scarcely be inferred from a measure of national income...
  • Profits doubled!
  • According to political theorist Oskar Niedermayer, the party sees itself as part of an international movement to shape with their term of "digital revolution" which is a circumscription for the transition into information society. With their focus on freedom in the net and their fight against government regulations of this sphere, they hit the nerve especially of the younger generation. Even if the network policy is the core identity of the party, it is now more than just a advocacy party of "digital natives" and characterizes itself as a social-liberal-progressive.[4
  • By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  • http://www.youtube.com/watch?feature=player_embedded&v=ive3vXv-XRkOLD SPICE RESPONSES objective: revitalise ‘old’ brand perception and generate new generation of customers Personal response videos from iconic figure – the old spice guy- by pulling in real time q’s from FB, twitter and redditOver 6 million views, old spice guy becomes cultural phenomenon- attracting new generation of fans and reviving brand.
  • http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/
  • Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
  • Ceo of Valve, personal net worth of $1.5 bn, can’t get his own game ideas made at his video game company.
  • By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  • Talk about how the 21st century is going to be vastly different than 20thHow – amidst the meltdown, where we don’t trust traditional trustworthy people/orgs – people are gravitating towards MeaningVolunteering is up, Gen Y are an empowered, picky workforce, CSR is seen as ‘marketing’A new kind of org focused on creating meaning and reaching higher purpose, AND profits
  • http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
  • http://ezinearticles.com/?Top-Five-Regrets-of-the-Dying&id=3268063
  • Intrinsic motivation and the 16 basic desires theoryStarting from studies involving more than 6,000 people, Professor Steven Reiss has proposed a theory that found 16 basic desires that guide nearly all human behavior. The 16 basic desires that motivate our actions and define our personalities as:Acceptance, the need for approvalCuriosity, the need to learnEating, the need for foodFamily, the need to raise childrenHonor, the need to be loyal to the traditional values of one's clan/ethnic groupIdealism, the need for social justiceIndependence, the need for individualityOrder, the need for organized, stable, predictable environmentsPhysical activity, the need for exercisePower, the need for influence of willRomance, the need for sexSaving, the need to collectSocial contact, the need for friends (peer relationships)Social status, the need for social standing/importanceTranquility, the need to be safeVengeance, the need to strike back/to win
  • But what is digital anyway?And where does the network stop?How do you account for this in role descriptions, in review processes?
  • By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  • By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  • How businesses are – CLOSED, SECRETIVE, SILOED, STATIC & DEEPLY HIERARCHICAL.Yet the problems and challenges of today and the future
  • nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  • Culture Shock: Innovation in 21st century giving

    1. 1. Culture Shock:innovation in 21 stcentury giving@willmcinnesPage 1 | Social Business Pioneers
    2. 2. Page 2 | Social Business Pioneers
    3. 3. 1. Take social to the next level 2. Business change for a digital worldPage 3 | Social Business Pioneers Mickey Smith ‘Dark side of the lense’ on Vimeo.
    4. 4. Page 4 | Social Business Pioneers
    5. 5. Page 5 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    6. 6. IT manager Page 6 | Social Business Pioneers
    7. 7. Page 7 | Social Business Pioneers
    8. 8. Page 8 | Social Business Pioneers
    9. 9. Page 9 | Social Business Pioneers
    10. 10. Page 10 | Social Business Pioneers
    11. 11. 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair FinancesPage 11 | Social Business Pioneers
    12. 12. Chapter 1.Purpose & MeaningPage 12 | Social Business Pioneers
    13. 13. “Making shareholder enrichment the basis of aneconomy is probably an idea that belongs up therewith Cheez Whiz and Donald Trumps hair.”- UmairHaquePage 13 | Social Business Pioneers
    14. 14. http://www.flickr.com/photos/michaelfoleyphotography/4294112069/Page 14 | Social Business Pioneers http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
    15. 15. „Purpose of Significance‟ Intro @willmcinnesPage 15 | Social Business Pioneers
    16. 16. To be the first company that, by its deeds, shows theentire industrial world what sustainability is in all itsdimensions: People, process, product, place and profits— by 2020 — and in doing so we will becomerestorative through the power of influence. Page 16 | Social Business Pioneers
    17. 17. Page 17 | Social Business Pioneers
    18. 18. Page 18 | Social Business Pioneers
    19. 19. 8%Page 19 | Social Business Pioneers
    20. 20. So are you building „engagement‟ or are you energising a social movement? Page 20 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    21. 21. Chapter 2.Democracy & EmpowermentPage 21 | Social Business Pioneers
    22. 22. “The Internet isn‟t really a technology. It‟s a belief system, a philosophy about the effectiveness of decentralized, bottom-up innovation.”Page 22 | Social Business Pioneers Mickey Smith ‘Dark side of the lense’ on Vimeo.
    23. 23. Page 23 | Social Business Pioneers
    24. 24. Page 24 | Social Business Pioneers
    25. 25. Giff Gaff Page 25 | Social Business Pioneers
    26. 26. Page 26 | Social Business Pioneers
    27. 27. How much participation are you really up for? Page 27 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    28. 28. Chapter 3.Progressive PeoplePage 28 | Social Business Pioneers
    29. 29. American29 | Social Survey, U.S. Bureau of Labor Statistics Page Time Use Business Pioneershttp://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
    30. 30. 1. I wish Id had the courage to live a life true to myself, not the life others expected of me. 2. I wish I didnt work so hard. 3. I wish Id had the courage to express my feelings. 4. I wish I had stayed in touch with my friends. 5. I wish that I had let myself be happier. Top Five Regrets of the Dying by Bronnie WarePage 30 | Social Business Pioneers
    31. 31. • Acceptance • Physical activity• • Accept Curiosity • Power• Eating • Romance• Family • Saving•Honour • Social contact• Idealism • Social status• Independence • Tranquility• Order • Vengeance Page 31 | Social Business Pioneers
    32. 32. Weirdness, „family‟, personal development Page 32 | Social Business Pioneers
    33. 33. 150 people per buildingLattice structure„Followership‟ Page 33 | Social Business Pioneershttp://www.flickr.com/photos/gore-tex-products/5983679913/
    34. 34. Your orgPage 34 | Social Business Pioneers
    35. 35. Page 35 | Social Business Pioneers
    36. 36. Page 36 | Social Business Pioneers
    37. 37. What needs to change internally, really? Page 37 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    38. 38. Chapter 5.Organisational OpennessPage 38 | Social Business Pioneers
    39. 39. Page 39 | Social Business Pioneers
    40. 40. Page 40 | Social Business Pioneers
    41. 41. Page 41 | Social Business Pioneers
    42. 42. Page 42 | Social Business Pioneers
    43. 43. How can you unlock more to get more? Page 43 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    44. 44. IT manager Page 44 | Social Business Pioneers
    45. 45. Say hello@willmcinnesnixonmcinnes.co.uk‘Culture Shock’Page 45 | Social Business Pioneers

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