An exploration of the cultural and structural differences between traditional brand architectures and the social web, with several doodles, reasonably passable jokes, and a brashness that would stand in the corner of a party, glass of wine in hand, and argue that style beats content...
7. “Fracking is an
aggressive, invasive
technique for extracting
valuable raw materials
out of hard to reach
places”
phil adams, Blonde digital
(and Chemical Engineer grad)
http://rivetin.gs/storyfracking
16. before this, I worked at PHD Media for seven years as
“the excitable scottish innovation one”
17. ...which just
became a stick
that social and
advertising
zealots used to
beat each other
with...
(sorry)
http://rivetin.gs/bonfires
i wrote this in 2009...
19. “I believe that the future of brand
communications lies in finding a way to
become part of communities, and
communicate with them in a way that is
shared, participatory and reciprocal”
http://rivetin.gs/communis
me, five years ago
27. three books about the skills people
need to sustain everyday life
The Craftsman
2008
together
2012
with “cities”
to follow...
working well cooperation
http://rivetin.gs/craftsman
28. “an exchange in
which the
participants
benefit from the
encounter”
http://rivetin.gs/together
cooperation
the latest book, ‘together’ is about
30. “when we speak about
communication skills, we focus on
how to make a clear presentation,
to present what we think or feel...”
Richard sennett, Together
41. dialogicfrom work of russian philosopher Mikhail Bahktin
“A discussion that
does not resolve
itself by finding
common ground...”
Richard sennett, Together
http://rivetin.gs/bakhtin
42. “[people] become
more aware of
their own views
and expand their
understanding
of one another”
Richard sennett, Together
http://rivetin.gs/enlightenment
dialogic:
65. “we've abandoned
core values that
used to be
fundamental to
the web world”
http://rivetin.gs/thewebwelost
Anil Dash,
“The web we lost”
66. “There's a little
meme I've been
hearing recently.
Columnists
repeating it,
"Don't read the
bottom half of
the internet"...”
rob manual
http://rivetin.gs/bottomhalf
67. i fear the day when you look on
ifttt and there’s only one channel
http://ifttt.com
85. “A brand is simply a collection
of perceptions in the mind of
the consumer”
Paul Feldwick, 1991
http://rivetin.gs/feldwick
86. “ I don’t think this definition
is entirely adequate.”
http://rivetin.gs/farisbrand
faris yakob, 2010
87. What if we stitched smaller ideas together to create a
longer idea? What if we stitched smaller ideas
together to create a longer idea? What if we stitched
smaller ideas together to create a longer idea? What
if we stitched smaller ideas together to create a
longer idea? What if we stitched smaller ideas
together to create a longer idea? Gareth Kay What if
we stitched smaller ideas together to create a longer
idea? What if we stitched smaller ideas together to
create a longer idea? What if we stitched smaller
ideas together to create a longer idea? What if we
http://rivetin.gs/thinksmall
88. the modern brand is
like a bittorrent file
complex, distributed,
moving, uncontrollable...
...and yet never complete
without every part
96. I’m really interested in the making
of ‘it’ -where the making is part of
the story of the ‘it’...
thomas heatherwick
“
”
http://rivetin.gs/heatherwick