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Social media, blogging, and content marketing
 

Social media, blogging, and content marketing

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Marketing has always required you to inform or entertain (hopefully both) to earn attention, but the way information is consumed has changed. This shift creates new opportunities to engage customers ...

Marketing has always required you to inform or entertain (hopefully both) to earn attention, but the way information is consumed has changed. This shift creates new opportunities to engage customers at a lower cost than ever before. Learn about blogging, content marketing, social media, and the new influencers and what it means for you.

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  • Over a decade ago Chris Baggott founded ExactTarget. His vision was “Right Message, Right Person, Right Time”. In 2007, Chris founded Compendium with the vision of “Better Messages. More Messages.”Compendium is a blogging and content marketing platform that empowers companies to create, capture, moderate and broadcast their message online. We do this for clients such as…
  • The clients have found it’s easy to write a 140-character tweet, but Compendium has the tools and services to help them create real content, such as employee-written information and customer stories. We’ve found that blogs are the best permanent home for content, but content can (and should be!) be used and generated in many different ways, This afternoon, we’ll focus on how content and email works together. Let’s start by outlining the future of online marketing.
  • A recent study from Travel, Tweets and Trends suggests that people visit 22 online places before booking a trip. Imagine if they get a different message in those 22 places. Wouldn’t it be better if they got reinforcing ideas from those 22 visits?
  • Indium: Chief Content Officer called Indium’s blog one of the most innovative content marketing projects in the world. Indium’s “One Engineer to Another” blog features sixteen Indium employees, producing videos and posts about a variety of engineering topics. From sulfamate plating bath to soldering best practices, these guys have the 411 on all things dealing with electronics assembly materials.
  • Swanson launched an email address, FAQ@swansonvitamins.com, which they use to solicit frequently asked questions from Swanson customers. These questions are then answered by pharmacists and nutritionists via blog posts.
  • When The College Network, an educational services and eLearning provider, rantheir first Story Campaign in conjunction with National Nurses Week, they received 99 posts and generated 2,000 FacebookLikes, doubling their monthly blog traffic in the process.

Social media, blogging, and content marketing Social media, blogging, and content marketing Presentation Transcript