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The Top 5 Conversation Starters
to Generate New Business
2013

(877) 592-6224

www.ForwardProgress.net
Using LinkedIn for New Business Development
Dean DeLisle









Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 75,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of
People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto,
Retail, Banking, Educational and Channel Sales…..

(877) 592-6224

www.ForwardProgress.net
 Please turn off your cell phone

 Close your email
 Remove all distractions
 Tune in and you will see the results

quickly!

(877) 592-6224

www.ForwardProgress.net
 Questions area in task bar
 Type us a message so we know you

got it
 Ask us anything throughout the class

(877) 592-6224

www.ForwardProgress.net
Social Networks – Where do you Stand?

Social Networks – Where do you
Stand?
YOU
ARE
HERE

(877) 592-6224

www.ForwardProgress.net
The Issue with Social Networks
•
•
•

•
•

People add connections
They make postings
They link to content and articles
They make updates
They even link to their websites

THEY DON’T PRODUCE
ANY RESULTS!
(877) 592-6224

www.ForwardProgress.net
Current Use of Social Network
Communication?
•
•
•

•
•
•

•
(877) 592-6224

Blogs
Articles
Postings
Status Updates
Emails
VideoPhoto
Links
www.ForwardProgress.net
Why Online Social Networks?
•
•
•
•
•
•

Interactive
People Respond Better
Builds Trust
Builds Community
Viral Activity
Sharing

(877) 592-6224

www.ForwardProgress.net
Social Networks We Already Know
•

•
•
•
•
•
•
•
•
•

Ourselves
Our Business
CityCountry Clubs
Chambers
Industry Clubs
Organizations
Charities
ReligiousHealth
Network Groups
LinkedIn Groups

(877) 592-6224

www.ForwardProgress.net
How Many Contacts Do You Have That
You Cannot See?
• That Know YOU?

Networking
Beyond
One-to-One

• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?

Dean
(877) 592-6224

Sue

Pat

Mark

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
2013 LinkedIn Stats - Growing
• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page

OVER 1,000 to 1
(877) 592-6224

www.ForwardProgress.net
Your First Conversation = Your
Profile
•
•

Complete Profile
Be Clear
• What will you do for

others?
• Why & How?
• What do you want/need?
• What do you tell them?

Credibility + Reputation
(877) 592-6224

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
Be Complete and Clear in Your
First Conversation

(877) 592-6224

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
The Reflection of Skills

(877) 592-6224

www.ForwardProgress.net
More New Items

LOOK
VIDEO
(877) 592-6224

www.ForwardProgress.net
When you post – you are talking!
•

•
•
•

What does your audience want?
What do they need?
What are you passionate about?
What will show them your personality –
who you are?

(877) 592-6224

www.ForwardProgress.net
Value Based Posting

(877) 592-6224

www.ForwardProgress.net
Adding – Conversations
• Are you on LinkedIn?
• Is it ok if we connect?

Get
Social
(877) 592-6224

www.ForwardProgress.net
Adding – Conversations
1.
2.
3.
4.
5.

Remember
Be personal
Reference meeting
Include personal info
Set appointment
Add phone number

• Are you on LinkedIn?
• Is it ok if we connect?

Get
Social
(877) 592-6224

www.ForwardProgress.net
Interaction Points

(877) 592-6224

www.ForwardProgress.net
Interaction – Home – NEW!

(877) 592-6224

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
Work it – 20 Min Max!

4 Weeks of Sample
Activity Mix
(877) 592-6224

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
Set the Hook

(877) 592-6224

www.ForwardProgress.net
Group Diving
LIVE DEMO

(877) 592-6224

www.ForwardProgress.net
Find Relevant Discussions

Finding Your Target

(877) 592-6224

DEEP DIVING
in Groups
DEMO

www.ForwardProgress.net
Get Your Targets To Your
Website!

(877) 592-6224

www.ForwardProgress.net
Get Your Targets To Your
Website!

(877) 592-6224

www.ForwardProgress.net
Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you wantneed?
• Add new items!!
• Build Your Network Daily
• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
(877) 592-6224

www.ForwardProgress.net
WHAT IF YOU COULD?
•
•
•

•

Have access to how to build the ultimate profile
Have access to 24x7 training library
Have access to live training classes
• LinkedIn Basics
• LinkedIn Advanced Sales Training
• Social Jack Network Building
• LinkedIn Business Pages
Have access to weekly coaching sessions by the experts

(877) 592-6224

www.ForwardProgress.net
WHAT IF YOU COULD?
Have The Ultimate Profile
+
Things covered today
+
Exclusive two-session course that includes complete profile
optimization and keywording for Linkedin and Google

Those who sign up for this class before midnight will receive a
free session with one of our profile writing specialists!
(877) 592-6224

www.ForwardProgress.net
https://linkedin123.eventbrite.com

(877) 592-6224

www.ForwardProgress.net
Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant

• What will you do for others?
• What do you wantneed?
• Add new items!!
• Build Your Network Daily

• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
(877) 592-6224

www.ForwardProgress.net
Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant

• What will you do for others?
• What do you wantneed?
• Add new items!!
• Build Your Network Daily

• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
(877) 592-6224

www.ForwardProgress.net
Assignment

(877) 592-6224

www.ForwardProgress.net
Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant

• What will you do for others?
• What do you wantneed?
• Add new items!!
• Build Your Network Daily

• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
(877) 592-6224

www.ForwardProgress.net
Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant

• What will you do for others?
• What do you wantneed?
• Add new items!!
• Build Your Network Daily

• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
(877) 592-6224

www.ForwardProgress.net
www.LinkedIn123.eventbrite.com

(877) 592-6224

www.ForwardProgress.net
Contact Us

Connect WITH Us!

dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle

Call (877) 592-6224
www.ForwardProgress.NET
(877) 592-6224

www.ForwardProgress.net

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Top 5 Conversation Starters to Generate New Business on LinkedIn

  • 1. The Top 5 Conversation Starters to Generate New Business 2013 (877) 592-6224 www.ForwardProgress.net
  • 2. Using LinkedIn for New Business Development Dean DeLisle         Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 75,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net
  • 3.  Please turn off your cell phone  Close your email  Remove all distractions  Tune in and you will see the results quickly! (877) 592-6224 www.ForwardProgress.net
  • 4.  Questions area in task bar  Type us a message so we know you got it  Ask us anything throughout the class (877) 592-6224 www.ForwardProgress.net
  • 5. Social Networks – Where do you Stand? Social Networks – Where do you Stand? YOU ARE HERE (877) 592-6224 www.ForwardProgress.net
  • 6. The Issue with Social Networks • • • • • People add connections They make postings They link to content and articles They make updates They even link to their websites THEY DON’T PRODUCE ANY RESULTS! (877) 592-6224 www.ForwardProgress.net
  • 7. Current Use of Social Network Communication? • • • • • • • (877) 592-6224 Blogs Articles Postings Status Updates Emails VideoPhoto Links www.ForwardProgress.net
  • 8. Why Online Social Networks? • • • • • • Interactive People Respond Better Builds Trust Builds Community Viral Activity Sharing (877) 592-6224 www.ForwardProgress.net
  • 9. Social Networks We Already Know • • • • • • • • • • Ourselves Our Business CityCountry Clubs Chambers Industry Clubs Organizations Charities ReligiousHealth Network Groups LinkedIn Groups (877) 592-6224 www.ForwardProgress.net
  • 10. How Many Contacts Do You Have That You Cannot See? • That Know YOU? Networking Beyond One-to-One • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean (877) 592-6224 Sue Pat Mark www.ForwardProgress.net
  • 12. 2013 LinkedIn Stats - Growing • LinkedIn Has Over 200 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1 (877) 592-6224 www.ForwardProgress.net
  • 13. Your First Conversation = Your Profile • • Complete Profile Be Clear • What will you do for others? • Why & How? • What do you want/need? • What do you tell them? Credibility + Reputation (877) 592-6224 www.ForwardProgress.net
  • 15. Be Complete and Clear in Your First Conversation (877) 592-6224 www.ForwardProgress.net
  • 17. The Reflection of Skills (877) 592-6224 www.ForwardProgress.net
  • 18. More New Items LOOK VIDEO (877) 592-6224 www.ForwardProgress.net
  • 19. When you post – you are talking! • • • • What does your audience want? What do they need? What are you passionate about? What will show them your personality – who you are? (877) 592-6224 www.ForwardProgress.net
  • 20. Value Based Posting (877) 592-6224 www.ForwardProgress.net
  • 21. Adding – Conversations • Are you on LinkedIn? • Is it ok if we connect? Get Social (877) 592-6224 www.ForwardProgress.net
  • 22. Adding – Conversations 1. 2. 3. 4. 5. Remember Be personal Reference meeting Include personal info Set appointment Add phone number • Are you on LinkedIn? • Is it ok if we connect? Get Social (877) 592-6224 www.ForwardProgress.net
  • 24. Interaction – Home – NEW! (877) 592-6224 www.ForwardProgress.net
  • 26. Work it – 20 Min Max! 4 Weeks of Sample Activity Mix (877) 592-6224 www.ForwardProgress.net
  • 29. Set the Hook (877) 592-6224 www.ForwardProgress.net
  • 30. Group Diving LIVE DEMO (877) 592-6224 www.ForwardProgress.net
  • 31. Find Relevant Discussions Finding Your Target (877) 592-6224 DEEP DIVING in Groups DEMO www.ForwardProgress.net
  • 32. Get Your Targets To Your Website! (877) 592-6224 www.ForwardProgress.net
  • 33. Get Your Targets To Your Website! (877) 592-6224 www.ForwardProgress.net
  • 34. Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  • 35. WHAT IF YOU COULD? • • • • Have access to how to build the ultimate profile Have access to 24x7 training library Have access to live training classes • LinkedIn Basics • LinkedIn Advanced Sales Training • Social Jack Network Building • LinkedIn Business Pages Have access to weekly coaching sessions by the experts (877) 592-6224 www.ForwardProgress.net
  • 36. WHAT IF YOU COULD? Have The Ultimate Profile + Things covered today + Exclusive two-session course that includes complete profile optimization and keywording for Linkedin and Google Those who sign up for this class before midnight will receive a free session with one of our profile writing specialists! (877) 592-6224 www.ForwardProgress.net
  • 38. Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  • 39. Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  • 41. Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  • 42. Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  • 44. Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET (877) 592-6224 www.ForwardProgress.net