More Related Content More from Erin 'Folletto' Casali (20) Mo.De. Motivational Design: Motivational Hooks1. Is there a good motivation
to hook the user
on your social network?
Gianandrea Giacoma & Davide âFollettoâ Casali
7. How does a social
network work?
1. A good marketing campaign
2. A rich array of features
3. Alignment with user motivations
4. A good website usability
8. itâs a network of people
psychological
complex
and social
systems
dynamics
motivation
11. MOTIVATION
âItâs a dynamic factor of animal
and human behavior that
activates and directs towards
an objectiveâ
13. RELATIONAL MOTIVATIONS
âTheyâre a dynamic factor of
human behavior that activate
and direct towards objectives
that feed social networksâ
23. âTechnology is an enabler,
but then the dynamics are played
within interfaces,
intended as artifacts not only
cognitive but also socialâ
26. Author name
1. Competition
2. Excellence
3. Curiosity
4. Affection
27. Author name
1. Competition
2. Excellence
3. Curiosity
4. Affection
28. ProďŹle
1. Competition
2. Excellence
3. Curiosity
4. Affection
29. ProďŹle
1. Competition
2. Excellence
3. Curiosity
4. Affection
30. Hint
1. Competition
2. Excellence
3. Curiosity
4. Affection
31. Hint
1. Competition
2. Excellence
3. Curiosity
4. Affection
32. Vote
1. Competition
2. Excellence
3. Curiosity
4. Affection
33. Vote
1. Competition
2. Excellence
3. Curiosity
4. Affection
34. Top users
1. Competition
2. Excellence
3. Curiosity
4. Affection
35. Top users
1. Competition
2. Excellence
3. Curiosity
4. Affection
36. Trust
1. Competition
2. Excellence
3. Curiosity
4. Affection
37. Trust
1. Competition
2. Excellence
3. Curiosity
4. Affection
38. Badges
1. Competition
2. Excellence
3. Curiosity
4. Affection
39. Badges
1. Competition
2. Excellence
3. Curiosity
4. Affection
40. Suggestions
1. Competition
2. Excellence
3. Curiosity
4. Affection
41. Suggestions
1. Competition
2. Excellence
3. Curiosity
4. Affection
42. Invites
1. Competition
2. Excellence
3. Curiosity
4. Affection
43. Invites
1. Competition
2. Excellence
3. Curiosity
4. Affection