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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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Signal Chicago 2012
Signal Chicago 2012

CM Summit (May 14, 2012)

BusinessTechnology
1 of 83
The “Imagesphere”: Pictures Emerge as the New New Thing Bob Lisbonne — CEO Luminate @luminate
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Tracing the evolution of pictures... @luminate
1. Taking pictures @luminate
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Now... @luminate
2 billion picture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate
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10% of all photos (ever) were taken in the past 12 months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate
http:// hyperallergic.com/ 48765/how-many- photos-do-americans- take-a-year/ @luminate
2. Sharing pictures @luminate
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3. Interacting w/ pictures @luminate
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Publishers & Marketers... @luminate
What is my image strategy? @luminate
1. Audience acquisition @luminate
“Each image share generates four incremental visitors” @luminate
2. User engagement @luminate
“Users spend 6 sec’s more time per image when it’s interactive” @luminate
3. Revenue @luminate
Creates new real estate Creates incremental RPM @luminate
@luminate
Ads native to images: 1. user-initiated 2. viewable 3. targeted @luminate
Visual targeting @luminate
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“Imagesphere” |ˈimij-sfi(ə)r| noun 1. The emerging mode of digital communication employing prominent use of images. 2. The aggregate online content characterized by prominent use of images. @luminate
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Summary: 1. Images as the new new thing 2. Potential of interactive images 3. “Imagesphere” @luminate
@luminate

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