2. People who fit the
appearance of the
target audience on the
front page. Connects
with the audience.
Convincing,
influential language.
Left third. This is where a lot of information is Price smallest.
to catch the attention of an audience when it’s List of popular bands used. Included to
displayed amongst many magazines. interest other people who may not like
the bands featured.
3. Note and signature from
the editor.
Large images of popular
bands.
Pages split into
categories e.g.
news and posters.
Subscription deals
Page numbering
(noting important
content).
4. Colour
coded
Kicker
Pull quote:
Adding
interest in
Artists
who fit
the target
audience.
Witty
captions
5. Left third- These are conventionally used to draw the attention the
target audience. Magazines are typically arranged within a group
of other magazines. These are competing to be sold. The left third
reduces the number of people who don’t manage to notice the
magazine in a shop. This means that there is likely to be an increase
in the number of magazine sales.
Aggressive image- It is conventional of the genre for the artists to
appear aggressive. It’s because everything linked with the genre is
considered bold and intimidating, therefore, the artists must fit this
image. This artist suits the target audience. He has the certain
features of an individual within this genre (long hair with a long
fringe and a hoodie which is a popular brand within the
genre, such as ‘Drop dead clothing’), which makes him
conventional. Because he fits the target audience, they would
connect with him and most likely want to find more out about
him, thus, purchasing the magazine.
Poster selection- Every magazine within this genre offers posters in
their magazine. It is their way of appealing to the target audience,
as the target audience typically enjoy covering their bedroom walls
with posters. Displaying the different posters shows the target
audience what band images there are in that certain magazine.
Displaying different bands will attract more customers, as
individuals within the target audience all have certain bands of
preference.
6. Page numbering- This makes it easier for the target audience to
find a specific band or article they may desire to read. Customers
like simplicity from a product. If a product proves too complex,
individuals may not bother with purchasing it. It also means that if
a potential customer is browsing briefly, they may notice an
article/band of interest which was not mentioned on the front
cover, as a front cover cannot contain all of the contents.
Editor letter- This makes a magazine more personal to the reader
and sets the formality of a magazine. In this instance, the editor
here is informal, which is conventional to the genre, as the target
audience are typically working/middle class and of a adolescent
age, so the contents of the magazine would not be expected to be
formal. It also gives a general overview of the magazine and the
latest occurrences. As it constructs a connection between the
magazine editor and the reader, it can occasionally cause the target
audience to feel the need to dedicate themselves to the magazine
brand.
Subscription deal- These are typically located in the contents page,
offering the magazine at a much lower price than it is stocked in
shops. As ‘Kerrang!’ is conventionally issued every week, the target
audience may not always be able to collect the latest issue. There
are certain features in the ‘Kerrang!’ magazine, such as ‘Pandora’ ,
which are on every week. If people aren’t able to get it every week,
they may not understand it as much, so they lose interest in that
feature. Providing a cheap subscription will ensure that everyone
who does so is up-to-date with everything to do with ‘Kerrang!’
and will have more interest in it and the collections and features
that are exclusively to it.
7. Pull-out quote- This is conventionally placed in a
double page spread to give a browsing audience an
idea of the topics raised in the article. In this instance,
the famous artist within this genre, Oliver Sykes, is
mentioned, and the artist states how much he wants to
be like him. This offers the audience an idea of the
artists style or role within his music. If people like
Oliver Sykes, then they may read about this artist and
research more into him.
Caption- Conventionally, this genre has a witty
caption. This I yet another factor which sets an
informal tone. ‘Kerrang!’ and ‘Metal hammer’ both
apply these to their images. It also draws attention the
image and what is happening within it.
Gig information- Conventionally, this genre of music
is played frequently at very energetic, aggressive gigs.
Bands make a lot of their money from selling
merchandise and playing at the gigs they hold.
Therefore, to satisfy the needs of the artists who feature
In the magazine, the article will make it as easy as possible for a reader to find out about gigs. Also, if people attend gigs, they
build a bond with the band, which means they’ll be more interested in reading future articles about that band. It also means that
the audience will be more likely to purchase the magazine, because they know that they will be getting more value out of their
money if they receive the latest news about a bands movements.
