2. CONVENTIONS OF GENRE
The use of props such as weapons, drugs and stolen objects
Scenes depicting violence, sex and illegal behaviour
Storylines centred around revenge crime, hate crime and
gang crime
Can involve subtle and witty humour
Characters are usually teenage to young adult in age
Typically set within city and often foreign places
Men are depicted as dominant characters against women
Garage/house music is typically used
Low key lighting
A colour scheme centred around black to create mysterious
and dangerous characters
Typically ending on a cliff hanger

3. CONVENTION OF FORM
Typically 2-3 minutes long
Give information on release date and featuring actors
Includes short clips of the film to show the storyline
Creates suspense to attract viewers
Fast paced editing
Tense music
Shown on tv, youtube and other social network sites
A voiceover typically reads the date of release and film name
Contains the ‘best bits’ of the film

4. USE OF TECHNICAL ELEMENTS
The editing used within a crime thriller trailer is typically fast paced to
connote action and build suspense.
House/garage music is conventional as it creates an energy atmosphere
Typically the ‘best bits’ of the film are combined to create the impression of an
eventful film
Close up camera shots establish characters and their dominance, but also
create an intimidating
Lower and high angle shots will emphasis hierarchy between gang members
Low key lighting will set the atmosphere of the film as secretive and
dangerous

5. TARGET AUDIENCE
The age of our target audience is primarily 15-25 year olds of both male and
female gender
Those who have an interest in crime thriller genre
Social network users through viral advertising

6. HOW TO APPEAL TO MY TARGET AUDIENCE
Make the trailer 2-3 minutes long
Include conventions such as violence, contraband and swearing.
Edit scenes together to allow for the storyline to be made clear in a short
sequence
Build suspense through heavy bass music
Use fast paced editing to create the impression of an energetic film
Use climactic scenes within the trailer to encourage viewers to watch the film
Emphasize the film’s presence on social networking sites by including a
Facebook page and Twitter username.
Display the film title and release date at the end