Creating and Enhancing Your Digital Brand
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What's your brand? How do you create one? How well are you managing it on and offline? Gain practical knowledge and action steps through this interactive workshop.
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Creating and Enhancing Your Digital Brand
- 1. CREATING AND ENHANCING YOUR DIGITAL BRAND Maria L. Tomaino Associate Director Alumni Career Services Linkedin.com/in/mlto maino @mtomain mltomain@fiu.edu
- 2. WHAT’S YOUR BRAND? How you describe yourself = How others describe you • Who you are and what you stand for • Needs to be consistent online and offline
- 3. WHAT MAKES UP YOUR PERSONAL BRAND 360 degree view Education, skills, traits, abilities, experiences, knowledge Peer and supervisor opinions and recommendations Online and offline activity Social media profiles and interactions (Facebook, Google, LinkedIn, Twitter) Resume, cover letter, applications Dress and appearance Logos, marketing, business cards Portfolio/video resume
- 4. HOW TO CREATE & IDENTIFY YOUR BRAND What are you most passionate about? • Activities, interests, situations, challenges that energize you What are your top 4 personal attributes? • Creative, innovative, collaborative, resourceful, connected, intuitive, genuine What are your 4 greatest strengths or skills? • Identifying problems, leading, motivating, communicating, problem solving What differentiates you for your competition? • Sense of humor, international or cultural experiences, knowledge Adapted from Job-Hunt.org: Creating Your Authentic Personal Brand Statement
- 5. YOU NEED TO BE IN CONTROL OF YOUR PERSONAL, DIGITAL BRAND. Digital footprint • Anything that you upload or post yourself Digital shadow • What others post about you (can also be offline activity) Others may have the same name as you! • “When you share a name with many other people, you end up sharing, effectively, a history and reputation with them”- Judith Donath, researcher at Harvard’s Berkman Center for Internet and Society Full article: Doppelnamers: When Your Digital Identity Is Also Someone Else’s – by Elise Hu, NPR All Tech Considered 10/31/14 Socioeconomics: https://www.youtube.com/watch?v=zxpa4dNVd3c
- 6. PRIVACY IS DEAD. • Your personal information is on the internet – whether you put it there or not • Bank information, forms/online registration, email, addresses, pictures & images, online shopping purchases, internet browsing, credit card information, social media, news and press articles, iTunes, cloud accounts, mobile phone info, etc. • Once you post, you don’t own the rights of the content anymore, the platform/website does. (example: read Facebook’s privacy agreement) • If you have private thought, picture, that’s what journals are for! If you don’t want anyone (or certain people) to see it, don’t put it on the internet. You are making it other’s people’s business because you are sharing the content. It’s not called private media.
- 7. FREEDOM OF SPEECH! • Fundamental principal of democracy: the right to express information and ideas, and the right to seek, receive and impart information and ideas • Limitations on speech relate to slander, obscenity, pornography, sedition, hate speech, copyright violation, etc. • Freedom of speech, including what you post on the internet, is not free of consequences • Just because you CAN say it, doesn’t mean you SHOULD. • Wait before you post- raw emotion may not yield rational thought. Ask yourself: “Would I want this on a billboard?” • If you are passionate about a topic, express your opinion articulately, intelligently, without intent to harm or inflate your ego. More productive ways to take action – join or start a cause US News: Freedom to Keep Your Thoughts to Yourself http://bit.ly/1rZGWhf
- 8. HOW TO OPTIMIZE SOCIAL MEDIA Profiles Professional photo Headline – specific to industry Detailed profile and experience Skills and keywords Recommendations Projects, professional development, awards Activity Follow companies and industry leaders (research) Connect with professionals and alumni Take conversations offline – meet connections for coffee, conduct informational interviews Join groups Participate in conversations, #tweetups, comment on blog posts Post status updates – link articles Re-engage well established connections Job search via LinkedIn – see who in your network is connected to the opportunity
- 14. CULTIVATE RELATIONSHIPS • Find FIU Alumni – search by industry or job title • View who you are connected to and who they are connected to • What do you have in common? How can you help each other? • Take conversations offline – meet the contact in person for an info interview • Join groups, comment on posts, post relevant content • Follow industries and organizations. Self-directed search.
- 15. LASTLY Show gratitude Say thank you and give others recognition Humility (not “humble bragging”) Be authentic – your true self Find a career and industry that embraces you and one that you can add value and make a difference There are many ways to express yourself through activities, creative outlets, professional development, clubs/organizations, etc. We have many passions in life. What passion do you want to get compensated for? What passion is worth the risk and work? Go for it!
- 16. THANK YOU! Maria L. Tomaino Associate Director of Alumni Career Services @mtomain Fiualumni.com mltomain@fiu.edu Linkedin.com/in/mltomaino