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Brainstorming in an Agile World
Frank Garofalo
Esri User Experience Team Leader
@fgarofalo
#devsummit #esriux #esriui #uxui
Design is a
distributed
social process.
- Thomas Erickson, Apple
Brainstorming can be a
messy, collaborative,
social process.
- me
Let’s brainstorm…
#devsummit #esriux #esriui
Let’s brainstorm… Rules of Engagement
#devsummit #esriux #esriui
Let’s brainstorm… Rules of Brainstorming
#devsummit #esriux #esriui
Let’s brainstorm… Rules of Brainstorming
#devsummit #esriux #esriui
Withhold the
judgement of
ideas
1.
Let’s brainstorm… Rules of Brainstorming
#devsummit #esriux #esriui
Withhold the
judgement of
ideas
Encourage
wild, exaggerated
ideas
1. 2.
Let’s brainstorm… Rules of Brainstorming
#devsummit #esriux #esriui
Withhold the
judgement of
ideas
Encourage
wild, exaggerated
ideas
Quantity counts
at this point,
not quality
1. 2. 3.
brainstorming
#devsummit #esriux #esriui
3 Group Brainstorming Techniques
•Pitch & Critique
•6-8-5 Ideation
•Design Studio sessions
Credit: Pitch & Critique, and 6-8-5 Ideation Method
• This concept is based on a session from
SXSW Interactive 2012
by Fred Beecher (Evantage), Krista Sanders (Google), Russ Unger
(UserGlue), and Brynn Evans (Google).
• http://schedule.sxsw.com/2012/events/event_IAP13716
Pitch & Critique
Overview & Objective
• Embrace critiques from other individuals through a focused process.
• Time: the length of your presentation
Overview & Objective
• Embrace critiques from other individuals through a focused process.
• Time: the length of your presentation, with minimal interruption
Process: Pitch & Critique
The
Pitch
Process: Pitch & Critique
The
Pitch
I want a
critique of…
Process: Pitch & Critique
The
Pitch
I want a
critique of…
I don’t want a
critique of…
Process: Pitch & Critique
Set-up
Process: Pitch & Critique
Set-up
Give everyone
sticky notes
Process: Pitch & Critique
Set-up
Give everyone
sticky notes
Process: Pitch & Critique
Set-up
Give everyone
sticky notes
Have audience
write questions
& comments
Process: Pitch & Critique
At end, if questions
haven’t been
addressed,
then ask
Process: Pitch & Critique
At end, if questions
haven’t been
addressed,
then ask
Ask, Give
& Receive
Process: Pitch & Critique
At end, if questions
haven’t been
addressed,
then ask
Ask, Give
& Receive
What about
this design
resonates with
you?
Ask
Process: Pitch & Critique
What
concerns
you?
Ask
Process: Pitch & Critique
What
concerns
you?
Ask Give
A good critique
is a constant
dialog
Process: Pitch & Critique
What
concerns
you?
Ask
A good critique
is a constant
dialog
Give
Ask questions.
Give
Process: Pitch & Critique
Give
1 concern ::
1 possible solution
Process: Pitch & Critique
Give
Gain new
insights &
fresh perspective
Receive
1 concern ::
1 possible solution
Process: Pitch & Critique
Give
Gain new
insights &
fresh perspective
Receive
Don’t
knock the critiques
Receive
1 concern ::
1 possible solution
Pitch & Critique
#devsummit #esriux #esriui
6-8-5 Ideation
Overview & Objective
• Quickly capture different perspectives and ideas,
then pull from the best of all the ideas to proceed
forward with a concept for the system.
• Time: 5 minutes + Discussion / Debrief
• Helps to removes some “group-think”
Process: 6-8-5 Ideation
Process: 6-8-5 Ideation
Process: 6-8-5 Ideation
Process: 6-8-5 Ideation
Process: 6-8-5 Ideation
Process: 6-8-5 Ideation
6-8-5 Ideation
#devsummit #esriux #esriui
Design Studio
Overview & Objective
• Capture different perspectives and ideas,
through 2 rounds of sketches, then pull from
the best of all the ideas to proceed forward
with a concept for the system.
• Time: 10 minutes + ( 2 minutes per person) + Discussion time
• Allows people to build upon each other’s ideas in a constructive manner
Process: Design Studio
Process: Design Studio
Round
1
Process: Design Studio
Round
1
Process: Design Studio
Process: Design Studio
Process: Design Studio
Process: Design Studio
Round
2
Process: Design Studio
Round
2
Process: Design Studio
Round
2
Process: Design Studio
Process: Design Studio
Process: Design Studio
Design Studio
#devsummit #esriux #esriui
3 Group Brainstorming Techniques
•Pitch & Critique
•6-8-5 Ideation
•Design Studio sessions
Source: Robert Pressman, Software Engineering :
A Practitioner’s Approach
$1 to correct errors before design
Source: Robert Pressman, Software Engineering :
A Practitioner’s Approach
$1 to correct errors before design =
$10 to fix during product development
$1 to correct errors before design =
$10 to fix during product development =
$100 to fix after the product is released
Source: Robert Pressman, Software Engineering :
A Practitioner’s Approach
$1 to correct errors before design =
$10 to fix during product development =
$100 to fix after the product is released
Source: Robert Pressman, Software Engineering :
A Practitioner’s Approach
Brainstorming in an Agile World
Frank Garofalo
Esri User Experience Team Leader
@fgarofalo
#devsummit #esriux #esriui #uxui
Brainstorming in an Agile World (Esri DevSummit 2015)
Brainstorming in an Agile World (Esri DevSummit 2015)

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Brainstorming in an Agile World (Esri DevSummit 2015)

Editor's Notes

  1. https://www.linkedin.com/pulse/20140811132825-13996180-step-by-step-on-how-to-run-a-brainstorming-meeting
  2. https://www.linkedin.com/pulse/20140811132825-13996180-step-by-step-on-how-to-run-a-brainstorming-meeting
  3. https://kmbeing.files.wordpress.com/2010/12/boring-21.png
  4. http://brucemctague.com/wp-content/uploads/2013/09/brainstorming-box-people.jpg
  5. http://www.strongforperformance.com/ima/YellingMeeting-cropped300x227.jpg
  6. 2014 Leah Buley. UX as a Team Sport. UI 9 Conference
  7. Input from others with a vested interest
  8. Input from others with a vested interest
  9. Take 30 seconds to set-up the context The Challenge + user considerations + technical constraints = CONTEXT
  10. Have the audience write questions / comments / concerns on sticky notes
  11. Have the audience write questions / comments / concerns on sticky notes
  12. Have the audience write questions / comments / concerns on sticky notes
  13. Project team members / stakeholders draft a series of panels containing rough sketches, outlining the sequence of events a user / customer will experience before, during, and after using a product, system, or service. Time: ~17 minutes + (4 minutes per person) + Discussion / Debrief
  14. https://thechive.files.wordpress.com/2013/08/rare-lion-king-concept-art-19.jpg?w=500&h=271 https://grumpyfan.files.wordpress.com/2010/03/priderock4.jpg http://a.dilcdn.com/bl/wp-content/uploads/sites/2/2013/08/Lion-King-Storyboard.jpg
  15. Have the project team members (including key stakeholders) meet together Step 1. Review the project requirements / objectives / user stories or epics
  16. Step 2. For each individual, fold a 8.5 x 11 sheet of paper 3 times.
  17. Open the folds, should have a grid of 8 sections
  18. Step 4. Ask each individual to draw 6-8 sketches of their ideas. Provide 5 minutes to draw sketches
  19. Step 5. Ask each individual to share their sketches
  20. Step 6. Open Discussion: Compare the different perspectives & combine the “best” ideas
  21. Capture different perspectives and ideas, through 2 rounds of sketches, then pull from the best of all the ideas to proceed forward with a concept for the system. Time: 10 minutes + ( 2 minutes per person) + Discussion time Input from various roles on the team Input from others with a vested interest Helps to removes some “group-think” Allows people to build upon each other’s ideas in a constructive manner
  22. Have the project team members (including key stakeholders) meet together Step 1. Review the project requirements / objectives / user stories or epics
  23. Sketching Round 1
  24. Step 2. Each person should have a sheet of paper and a writing utensil
  25. Step 3. Sketch Round 1 - Give the group 5 minutes to sketch their ideas
  26. (bullet points, boxes & lines, and/or interface sketches)
  27. Step 4. Each person has 1 minute to present their ideas & sketches
  28. Sketch Round 2
  29. Step 5. Give each person a new sheet of paper. Using the same project requirements/objectives
  30. Step 6. give the group 5 minutes to sketch their ideas
  31. Step 7. Each person has 1 minute to present their ideas & sketches
  32. Step 8. Open Discussion: common elements? any patterns emerge? must have / min-ship?
  33. 2014 Leah Buley. UX as a Team Sport. UI 9 Conference
  34. 2014 Leah Buley. UX as a Team Sport. UI 9 Conference