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Purdue GIS Day 2015 Keynote - It's All About the Journey

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"It's All About the Journey… From Brainstorming to Canvas, From Map to App" - Purdue GIS Day 2015 Keynote Presentation by Frank Garofalo (Esri, Manager, Interactive)

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Purdue GIS Day 2015 Keynote - It's All About the Journey

  1. 1. IT’S ALL ABOUT THE JOURNEY… FROM BRAINSTORMING TO CANVAS #AboutTheJourney #GISDay FROM MAP TO APP
  2. 2. IT’S ALL ABOUT THE JOURNEY… FROM BRAINSTORMING TO CANVAS #AboutTheJourney #GISDay FROM MAP TO APP
  3. 3. IT’S ALL ABOUT THE JOURNEY… RECOVERING WORKAHOLIC #AboutTheJourney #GISDay STORIES FROM A
  4. 4. IT’S ALL ABOUT THE JOURNEY… #AboutTheJourney #GISDay Frank Garofalo @fgarofalo Manager, Interactive Esri FROM BRAINSTORMING TO CANVAS FROM MAP TO APP
  5. 5. #AboutTheJourney #GISDay
  6. 6. DISCOVERING THE WORLDTHROUGH GIS #AboutTheJourney #GISDay
  7. 7. GIS& Esri
  8. 8. GIS& Esri REWIND FROM MAPS
  9. 9. GIS& Esri REWIND FROM MAPS BACK TO BRAINSTORMING & IDEATION
  10. 10. WHAT IS UX? AND HOW DOES ESRI DO UX?
  11. 11. USER EXPERIENCE (UX) IS A PERSON'S PERCEPTIONS AND RESPONSES THAT RESULT FROM THE USE OR ANTICIPATED USE OF A PRODUCT, SYSTEM OR SERVICE. ISO 9241-210
  12. 12. Decrease Confusion .Decrease Frustration Increase Productivity . Increase Delight USEFUL, USABLE, & COMPELLING
  13. 13. INTERACTIVE User Interface Design Icon Design User Experience Usability Research
  14. 14. Product Teams Developer Product Engineer Product ManagementUX & UI Creative Lab PRODUCTS (INTEGRATED & FOCUSED)
  15. 15. “JOURNEY” FROM A USER EXPERIENCE PERSPECTIVE… PUTTING YOURSELF IN THE SHOES OF YOUR TARGET AUDIENCE
  16. 16. YOUR TOOLBOX
  17. 17. YOUR TOOLBOX
  18. 18. YOUR TOOLBOX
  19. 19. YOUR TOOLBOX Methods & Techniques Choosing wisely the right tool for the job Your toolbox grows & evolves over time
  20. 20. “YOU CAN USE AN ERASER ON THE DRAFTING TABLE, OR A SLEDGE HAMMER ON THE CONSTRUCTION SITE.” FRANK LLOYD WRIGHT
  21. 21. BRAINSTORMING
  22. 22. STRUGGLES & CHALLENGES OF BRAINSTORMING THE
  23. 23. STRUGGLES & CHALLENGES OF BRAINSTORMING THE
  24. 24. HUMAN ELEMENT OF COLLABORATING WITH OTHER PEOPLE THE
  25. 25. HUMAN ELEMENT OF COLLABORATING WITH OTHER PEOPLE THE
  26. 26. “COMING TOGETHER IS A BEGINNING, STAYING TOGETHER IS PROGRESS, AND WORKING TOGETHER IS SUCCESS.” HENRY FORD
  27. 27. “IF WE DID ALL THE THINGS WE ARE CAPABLE OF, WE WOULD LITERALLY ASTOUND OURSELVES.” THOMAS EDISON
  28. 28. JOURNEY CANVAS AN EXAMPLE OF A “TOOLBOX” METHOD
  29. 29.  Describe the high level “current state” circumstances  Identify the complications & implications  What are your key strengths and value propositions?  Who are the key target audience members?  How do you interact with your target audience members?  What are the key objectives & metrics to gauge success?  What drives your budget (costs & revenue)? JOURNEY CANVAS: GOALS
  30. 30. JOURNEY CANVAS
  31. 31. JOURNEY CANVAS
  32. 32. JOURNEY CANVAS
  33. 33. JOURNEY CANVAS
  34. 34. JOURNEY CANVAS
  35. 35.  Individual Activity  Have people individually capture ideas on sticky notes for each section/block  Group Activity  Discuss with your group / team  Within each section/block, move common ideas together (card sort)  Goal: for your breakout group to achieve an understanding of a common journey JOURNEY CANVAS
  36. 36. IDEATION WORKSHOP AN EXAMPLE OF A COMBINATION OF METHODS
  37. 37.  An overhaul of an existing mobile app  App was viewed as serving a utility purpose  Feedback from users was “less than positive”  Ideation Workshop to plan new vision MOBILE APP
  38. 38. IDEATION WORKSHOP
  39. 39. IDEATION WORKSHOP SETTING THE FRAME JOURNEY CANVAS TARGET AUDIENCE EMPATHY “MAPPING” JOURNEY “MAPPING” BIG IDEA GENERATION FEASIBILITY & DESIRABILITY MATRIX
  40. 40. IDEATION WORKSHOP TOMORROW 8:00 a.m. – Noon GRISSOM 102 (space is limited) http://esriurl.com/IdeationWorkshop
  41. 41. “DO THE BEST YOU CAN UNTIL YOU KNOW BETTER. THEN, WHEN YOU KNOW BETTER, DO BETTER.” MAYA ANGELOU
  42. 42. IT’S ALL ABOUT THE JOURNEY… FROM BRAINSTORMING TO CANVAS FROM MAP TO APP #AboutTheJourney #GISDay Frank Garofalo @fgarofalo Manager, Interactive Esri
  43. 43. IT’S ALL ABOUT THE JOURNEY… FROM BRAINSTORMING TO CANVAS FROM MAP TO APP #AboutTheJourney #GISDay Frank Garofalo @fgarofalo Manager, Interactive Esri Questions?

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