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Pitch and Critique Method

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A revisit of the "Pitch and Critique" Method, part of the Idea Generation and Evaluation course ( www.garofaloux.com/training/ )

Published in: Design
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Pitch and Critique Method

  1. 1. Pitch & Critique © 2018 Garofalo UX
  2. 2. Goals ▪ Brainstorming in a group can be a messy, collaborative, social process. ▪ Embrace critiques from other individuals through a focused process. ▪ Minimize interruptions during your presentation © 2018 Garofalo UX
  3. 3. Credit ▪ Pitch & Critique is based on a session from SXSW Interactive 2012 by Fred Beecher (Evantage), Krista Sanders (Google), Russ Unger (UserGlue), and Brynn Evans (Google). ▪ http://schedule.sxsw.com/2012/events/event_IAP13716 © 2018 Garofalo UX
  4. 4. The Pitch © 2018 Garofalo UX .
  5. 5. The Pitch © 2018 Garofalo UX . I want a critique of_______
  6. 6. The Pitch © 2018 Garofalo UX . I want a critique of_______ I don’t want a critique of ______
  7. 7. The Set-up © 2018 Garofalo UX .
  8. 8. The Set-up © 2018 Garofalo UX . Give everyone sticky-notes
  9. 9. The Set-up © 2018 Garofalo UX . Give everyone sticky-notes Have your audience write down their questions & comments
  10. 10. The Set-up © 2018 Garofalo UX . Give everyone sticky-notes Have your audience write down their questions & comments If questions haven’t been addressed, you’ll save time for them to ask near the end of your presentation
  11. 11. Ask, Give, & Receive © 2018 Garofalo UX .
  12. 12. Ask, Give, & Receive © 2018 Garofalo UX .
  13. 13. Ask, Give, & Receive © 2018 Garofalo UX . What about this design / concept resonates with you?
  14. 14. Ask, Give, & Receive © 2018 Garofalo UX . What about this design / concept resonates with you? What concerns you?
  15. 15. Ask, Give, & Receive © 2018 Garofalo UX .
  16. 16. Ask, Give, & Receive © 2018 Garofalo UX . A good critique is a constant dialog
  17. 17. Ask, Give, & Receive © 2018 Garofalo UX . A good critique is a constant dialog Ask questions (rather than make statements or assumptions)
  18. 18. Ask, Give, & Receive © 2018 Garofalo UX . A good critique is a constant dialog Ask questions (rather than make statements or assumptions) 1 concern to 1 possible solution
  19. 19. Ask, Give, & Receive © 2018 Garofalo UX .
  20. 20. Ask, Give, & Receive © 2018 Garofalo UX . Gain new insights and a fresh perspective
  21. 21. Ask, Give, & Receive © 2018 Garofalo UX . Gain new insights and a fresh perspective Don’t knock down the critiques
  22. 22. Pitch & Critique © 2018 Garofalo UX
  23. 23. www.garofaloux.com/training © 2018 Garofalo UX
  24. 24. garofaloux.com © 2018 Garofalo UX

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