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San Diego Startup Week 2019 Idea Track Lightning Talk Wed May 29

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San Diego Startup Week 2019 Idea Track Lightning Talk Wed May 29, to promote Toolkit Workshop: Learn Methods and Techniques for Understanding your Target Audience

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San Diego Startup Week 2019 Idea Track Lightning Talk Wed May 29

  1. 1. @SDStartupWeek © 2019 Garofalo UX
  2. 2. #IdeaTrack © 2019 Garofalo UX
  3. 3. Toolkit Workshop to Learn Methods and Techniques for Understanding your Target Audience @SDStartupWeek #IdeaTrack© 2019 Garofalo UX
  4. 4. Frank Garofalo Principal Consultant & Founder Garofalo UX & ResLife Portal @SDStartupWeek #IdeaTrack© 2019 Garofalo UX
  5. 5. Methods and Techniques for Understanding your Target Audience Toolkit Workshop Today at 3:00 p.m. Location: Room 8 2019 San Diego Startup Week 29-May-2019 © 2019 Garofalo UX
  6. 6. © 2019 Garofalo UX Identifying and forming consensus on key target audiences
  7. 7. © 2019 Garofalo UX Identifying and forming consensus on key target audiences Generating ideas to prioritizing capabilities for new solutions and the related benefits
  8. 8. © 2019 Garofalo UX Identifying and forming consensus on key target audiences Generating ideas to prioritizing capabilities for new solutions and the related benefits Specifying key objectives to measure and gauge for success.
  9. 9. © 2019 Garofalo UX …idea generation
  10. 10. © 2019 Garofalo UX
  11. 11. © 2019 Garofalo UX Fortune 50 companies EPA USDA Utility companies Dept. of Homeland Security Bill & Melinda Gates Foundation tech startups
  12. 12. © 2018 Garofalo UX
  13. 13. © 2018 Garofalo UX
  14. 14. © 2019 Garofalo UX …ready to get started?
  15. 15. Sampling © 2019 Garofalo UX
  16. 16. Sampling ▪ Setting the Frame ▪ Experience Journey Hexagons ▪ Target Audience / Personas ▪ Empathy Mapping ▪ Journey Mapping ▪ Big Idea Generation ▪ Feasibility & Desirability ▪ Storyboarding © 2019 Garofalo UX
  17. 17. Sampling ▪ Setting the Frame ▪ Experience Journey Hexagons ▪ Target Audience / Personas ▪ Empathy Mapping ▪ Journey Mapping ▪ Big Idea Generation ▪ Feasibility & Desirability ▪ Storyboarding © 2019 Garofalo UX …disclaimer
  18. 18. © 2019 Garofalo UX …closing
  19. 19. Methods and Techniques for Understanding your Target Audience Toolkit Workshop Today at 3:00 p.m. Location: Room 8 2019 San Diego Startup Week 29-May-2019 © 2019 Garofalo UX
  20. 20. Thank you © 2019 Garofalo UX
  21. 21. garofaloux.com/training SDSW2019 (limited-offer discount code) © 2019 Garofalo UX
  22. 22. © 2019 Garofalo UX Frank Garofalo @fgarofalo @garofaloux frank@garofalo.co Questions
  23. 23. © 2019 Garofalo UX Frank Garofalo @fgarofalo @garofaloux frank@garofalo.co Questions rate this session in the Whova app garofaloux.com/sdsw garofaloux.com/training uxsubscription.com
  24. 24. garofaloux.com © 2019 Garofalo UX
  25. 25. Thank You 2019 Sponsors!

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