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Metrics

by Farra Trompeter, Big Duck on Mar 08, 2010

1,015 views

All about metrics by Damien Basile, for SMartCamp (Social Media Art Camp). March 2010

All about metrics by Damien Basile, for SMartCamp (Social Media Art Camp). March 2010

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Debra Askanase , Founder and Engagement Strategist at Community Organizer 2.0 Very cool - thanks for putting this on on, Farra! 2 years ago Reply
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Goals? KPI’s, Key Performance Indicators. Money. Product or service, your business, company or you. Brand is brand is brand.Photo credit: http://www.flickr.com/photos/pagedooley/3983181467/
70 percent trusted consumer opinions posted online.2007 to 09, brand sponsorship trust increased from 49% of Internet consumers to 64%.(source:http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/)Photo source: http://www.flickr.com/photos/pinkmoose/358848558/
(web links, news stories, blog posts, notes, photos, etc.)Accordingly, pageviews are the most important successmetric for pros, valued by 69%, compared to 53% for personal satisfaction. (source: http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction/page-2/)53% of businesses plan to increase spending in social media in 2010(source: http://soshable.com/wheres-the-money-being-spent-in-social-media/)24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.Photo credit: http://www.flickr.com/photos/superdeathsquid/3382658529/Stat credit: http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
(source: http://www.forrester.com/rb/Research/us_ecommerce_2005_to_2010/q/id/37626/t/2)Forrester estimates that $716 million will be spent on social media in 2010, growing to $3.1 billion in 2014.Photo credit: http://www.flickr.com/photos/oskay/412424747/
general merchandise will reach $151.3 billion,online ticket sales projected by Forrester at $9.4 billion, sales of about $155.5 billion in 2010 from the combined category of automobiles and auto parts/food and beverages/travel - $316.2(source: http://www.internetretailer.com/internet/marketing-conference/53433-online-retail-spending-merchandise-keeps-rising-says-forrester.html)Photo credit: http://www.flickr.com/photos/valeriebb/290711738/
Photo source: http://www.flickr.com/photos/unlistedsightings/2281136095/
Photo source: http://www.flickr.com/photos/werwin15/3203171586/Article Credit: http://www.scribd.com/doc/20518487/Cookie-Deletion-White-Paper
DG did not have a Facebook presence prior to the study, which was based on surveys of more than 1,700 respondents over a three-month period. The study found that compared with typical Dessert Gallery customers, the company’s Facebook fans:Made 36 percent more visits to DG’s stores each month.Spent 45 percent more of their eating-out dollars at DG.Spent 33 percent more at DG’s stores.Had 14 percent higher emotional attachment to the DG brand.Had 41 percent greater psychological loyalty toward DG.Stat credit: Harvard Business Reviewhttp://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1Only 18% of traditional TV campaigns generate a positive ROIPhoto credit: http://www.flickr.com/photos/zackzen/2708536773/
http://www.flickr.com/photos/ryanjunell/382523918/UTM urchin tracking moduleSource (utm_source) The origin of a referral to a web site. When someone clicks on your web link in Yahoo search result page, Yahoo is the source.Medium (utm_medium) If you use Adwords to drive traffic from Google, the source is Google and medium is Adwords. Campaign (utm_campaign)The dimension that differentiates product promotions such as “Laptop Sale.” Text credit: http://www.aboutonlinetips.com/how-to-track-links-on-twitter-or-friendfeed/
http://www.flickr.com/photos/varmlandspojk/4068382218/

Metrics — Presentation Transcript

Insert text here What should you measure?
Brand awareness 90% Insert text here The amount of people who trust recommendations from people they know
Message consumption Insert text here Pieces of content shared 1.5 million on Facebook daily
Products purchased $172 $329 BILLION Growth of US online retail sales from 2005 to 2010
Manage expectations $316 billion 2010 online spending projected in 2004 by Forrester
Tracking Insert text here Don’t track money Track your cu$tomer$ to track money
Adjust for error Insert text here 31% of people delete their cookies every month
Benchmark 45% How much more customers spent at one establishment because they were Facebook fans.
Google Analytics Source Medium Campaign Track online campaigns with URL tagging http://www.domain.com/page.html?utm_source=Partner- Domain&utm_medium=Mailer&utm_campaign=New-Product
METRICS DON’T MATTER UNLESS YOU KNOW HOW TO TRACK THEM FROM START TO FINISH.
THANK YOU. CONTACT ME: Damien Basile Communication Strategist TWITTER: @db PHONE: 718-309-5713 EMAIL: damienbasile@gmail.com