The 12 Key Takeaways from SocialMediaExaminer's Industry Report


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We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.

We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.

Check it out! And a huge thanks to SME for their comprehensive study!

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The 12 Key Takeaways from SocialMediaExaminer's Industry Report

  1. The 12 Key Takeaways from SocialMediaExaminer’s Industry Report
  2. Social Media is important to my business... 49% strongly agree 37% agree 9% are uncertain 1% disagree 4% strongly disagree
  3. Key Takeaway #1 If you’re uncertain if social media should be important to your business, it should be. If you’re sure it shouldn’t be important, it shouldn’t be.
  4. The Top Question Marketers Want Answered... 87% of marketers want to know how to measure their return on investment for social media activities.
  5. Key Takeaway #2 The question of social media ROI has been on the top of marketer’s minds since social became common-place. It appears few brands have fully figured it out. 3rd Party Software Providers, like Wishpond, have integrated analytics which allow you to track your social media ROI, and see how it works with your business’ goals.
  6. I’m able to measure the return on my social media investment... 3% strongly agree 23% agree 36% are uncertain 28% disagree 10% strongly disagree
  7. Key Takeaway #3 Almost 75% of online marketers say they struggle with tracking the return on their social media investment. You can use tools like Google Analytics to track your website traffic from social platforms. Check out “All Referrals” under “Acquisition” on the left toolbar
  8. My Blog is optimized for mobile users... 7% strongly agree 21% agree 38% are uncertain 24% disagree 10% strongly disagree
  9. Key Takeaway #4 72% of social media marketers are not optimizing their blogs for mobile. Optimizing your blog for mobile can decrease bounce rates and increase referrals, social endorsements and conversions.
  10. How much time do you devote to Social Media per week? 5% 10% 15% 20% 25% 30% 35% 40% 0 hours 1 to 5 6 to 10 11 to 15 16 to 20 21 to 25 26 to 30 31 to 35 36 to 40 40+ 2% 36% 26% 11% 8% 4% 4% 2% 3% 4%
  11. Key Takeaway #5 62% of marketers use social media for more than 6 hours a week, 36% use it for more than 11 hours, and 17% use it for more than 20 hours. Lead generation, brand awareness, revenue increases, search rankings and business relationships all increase as more time is spent on social
  12. 10% 20% 30% 40% 50% 60% 70% 80% Increased Exposure Increased Web Traffic Marketplace Insight Devoted Loyal Fans Generated Leads Improved Search Rankings Grown Business Partnerships Reduced Expenses Improved Revenue 0% What do you get out of social media? 90% 89% 75% 69% 65% 61% 58% 54% 47% 43%
  13. Key Takeaway #6 The fact that only 43% of marketers say that social media increases their business’ revenue indicates that few are able to measure the return on their social media investment, a fact we have seen previously.
  14. 10% 20% 30% 40% 50% 60% 70% 80% Facebook Twitter LinkedIn Blogging YouTube Google+ Pinterest Bookmarks 0% 90% 92% 80% 70% 58% 56% 42% 41% Most Commonly-used Social Media Platforms 10%
  15. Key Takeaway #7 The most interesting part of these statistics is actually social bookmarks. In 2012, 26% of social media marketers were engaging in social bookmarking. That number is now 10% (and dropping fast).
  16. Social Media by Platform B2C VS B2B Twitter YouTube Google+ Everything Else Facebook Linkedin Blogging 29% 29% 19% 18% 4% 3% 67% 5% 11% 10% 4% 1% 3% 4%
  17. Key Takeaway #8 The key takeaway from this part of the study is that Pinterest is still not being fully utilized by the B2C sector. With the most valuable social endorsement of all platforms - at approximately 78 cents/Pin - and the sales-capabilities of rich pins, the platform is an extremely viable one for ecommerce
  18. Will you increase your efforts on Youtube? 69% 17% 13% 1% Increase efforts on this platform Keep efforts the same Decrease efforts No plans to utilize this platform
  19. Key Takeaway #9 More social media marketers say they will increase the time and energy they put into YouTube than than any other platform. YouTube advertising has one of the highest returns on ad budget available - with the average monthly reach 10x that of the Superbowl, and the cost a 10th as much
  20. Will you increase blogging? 66% 17% 15% 1% Increase efforts on this platform Keep efforts the same Decrease efforts No plans to utilize this platform
  21. Key Takeaway #10 When asked what they would increase resources and time on, blogging actually tied with Facebook at 66%. Blogging jumped from 4th to 3rd since 2012 as a marketing priority. Blogging delivers, per dollar, three times the leads as traditional marketing avenues and costs 62% less.
  22. Which platforms do you want to learn more about? Blogging Google+ Facebook LinkedIn YouTube Twitter Pinterest 0% 10% 20% 30% 40% 50% 60% 70%
  23. Key Takeaway #11 Facebook has dropped from #2 to #3 since 2012, indicating that social media marketers have grown more confident with the platform. Blogging (content marketing) continues to be the strategy most marketers want to excel at, but aren’t quite sure how.
  24. 15% of online adults use Pinterest 80% of them are women Are you outsourcing your social media marketing? no 74% yes 26% If so, what tasks? 15% on design and development 12% on content creation 11% on analytics
  25. Key Takeaway #12 Design and development is the chief outsourced task, an indicator of the rising importance of visualsin social media.
  26. ● SOURCE
  27. Download the Complete Guide to Boosting your Social Media ROI It’s FREE!
  28. Thank you for viewing! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns Did you like this presentation? Check out for more! Share our blog!