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Is it Time to Rethink Your Website?

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Training delivered at NeighborWorks America's National Training Institute on December 11, 2012. When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your …

Training delivered at NeighborWorks America's National Training Institute on December 11, 2012. When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We had fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and case studies.

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  • 1. Is it Time to Rethink Your Website? Farra Trompeter, Big Duck NeighborWorks America December 11, 2012 bigducknyc.com
  • 2. bigducknyc.com
  • 3. #DCNTI@farra@bigduck bigducknyc.com
  • 4. Name that Year… bigducknyc.com
  • 5. 1998 bigducknyc.com
  • 6. 2005 bigducknyc.com
  • 7. 2004 bigducknyc.com
  • 8. 1995 bigducknyc.com
  • 9. 2006 bigducknyc.com
  • 10. 1996 bigducknyc.com
  • 11. 1999 bigducknyc.com
  • 12. 2001 bigducknyc.com
  • 13. 2003 bigducknyc.com
  • 14. 2007 bigducknyc.com
  • 15. 2012 bigducknyc.com
  • 16. Quite a journey, huh?! bigducknyc.com
  • 17. What we’ll be talking about:•  What’s changed over time•  Website redesign case studies•  What makes a good website today•  Questions & discussion bigducknyc.com
  • 18. A great website has…•  Solid goals and specific audiences•  Clear navigation and compelling content•  Brand consistency and engaging design•  Robust tools for managing content and building relationships bigducknyc.com
  • 19. A great website in 2012 has…  Content strategy that’s connected to goals and audiences  Integrated social media to become part of a larger, more direct conversation  Design that creates an experience and helps it stand out from the crowd  New technology considerations for viewing and tracking bigducknyc.com
  • 20. Case Studies bigducknyc.com
  • 21. Coast GuardFoundation bigducknyc.com
  • 22. bigducknyc.com
  • 23. bigducknyc.com
  • 24. Set goals based on user needs. bigducknyc.com
  • 25. bigducknyc.com
  • 26. Organize content and test. bigducknyc.com
  • 27. Detail page content & type. bigducknyc.com
  • 28. Develop wireframes & design. bigducknyc.com
  • 29. Design page templates. bigducknyc.com
  • 30. Launch and update. bigducknyc.com
  • 31. bigducknyc.com
  • 32. Citizens’ Committeefor Children bigducknyc.com
  • 33. bigducknyc.com
  • 34. bigducknyc.com
  • 35. Set goals based on user needs. bigducknyc.com
  • 36. Determine content priorities. bigducknyc.com
  • 37. bigducknyc.com
  • 38. Organize content and test. bigducknyc.com
  • 39. Detail page content & type. bigducknyc.com
  • 40. Develop wireframes & design. bigducknyc.com
  • 41. Design page templates. bigducknyc.com
  • 42. Launch and update. bigducknyc.com
  • 43. bigducknyc.com
  • 44. bigducknyc.com
  • 45. New YorkPeace Institute bigducknyc.com
  • 46. bigducknyc.com
  • 47. Positioning & Personality“the go-to team for mediation andconflict response”•  Urban •  Expert•  Friendly •  Responsive•  Fearless •  Robust•  Passionate •  Dynamic•  Inclusive •  Adept bigducknyc.com
  • 48. CONFLICTHAPPENS.YOUR DISPUTEWON’T RESOLVEITSELF. LET US GET IN THE MIDDLE. MEDIATION HELPS YOU GET WHAT YOU NEED, WHETHER IT’S A FINANCIAL SETTLEMENT, A WAY TO SEE EYE-TO-EYE WITH A LOVED ONE, OR JUST A CHANCE TO BE HEARD. LET US GET IN THE MIDDLE. WWW.NYPEACE.ORG RITA RESOLUTION MEDIATOR 346 BROADWAY, SUITE 400W NEW YORK, NY 10013 T: 212.333.2222 X11 F: 212.333.2220 RRESOLUTION@NYPEACE.ORG MANHATTAN MEDIATION CENTER BROOKLYN MEDIATION CENTER WWW.NYPEACE.ORG 346 BROADWAY, SUITE 400W 210 JORALEMON STREET, SUITE 618 NEW YORK, NY 10013 BROOKLYN, NY 11201 T: 212.577.1740 F: 212.577.1748 T: 718.834.6671 F: 718.834.6681 FORMERLY SAFE HORIZON MEDIATION PROGRAM bigducknyc.com
  • 49. Identify audiences. bigducknyc.com
  • 50. Set website goals.•  Provide key information for visitors.•  Demonstrate legitimacy & expertise. bigducknyc.com
  • 51. Prioritize & organize content. bigducknyc.com
  • 52. Develop wireframes & design. bigducknyc.com
  • 53. bigducknyc.com
  • 54. bigducknyc.com
  • 55. Medicare.gov bigducknyc.com
  • 56. bigducknyc.com
  • 57. bigducknyc.com
  • 58. bigducknyc.com
  • 59. bigducknyc.com
  • 60. bigducknyc.com
  • 61. So…is it time to rethinkyour website? bigducknyc.com
  • 62. Goals & Audiences bigducknyc.com
  • 63. bigducknyc.com
  • 64. Content & Structure bigducknyc.com
  • 65. bigducknyc.com
  • 66. Design bigducknyc.com
  • 67. bigducknyc.com
  • 68. Technology bigducknyc.com
  • 69. bigducknyc.com
  • 70. You’ve launched a new site.Now what? bigducknyc.com
  • 71. You’ve launched a new site.Now what?1. Monitor: Are you meeting your goals? •  Review stats monthly. •  Send a survey. •  Conduct interviews or user tests. bigducknyc.com
  • 72. You’ve launched a new site.Now what?2. Stay disciplined: Are you saying no? •  Only make updates that match your goals. •  Ask: Does my audience want this? •  Follow a content strategy. bigducknyc.com
  • 73. You’ve launched a new site.Now what?3. Keep it relevant: What’s new out there? •  Consider new tools. (Pinterest, Instagram, Tumblr, etc.) •  Look for changes in your audience’s expectations or needs. •  Review your organization’s broader goals and plans. bigducknyc.com
  • 74. Volunteers? bigducknyc.com
  • 75. Resources bigducknyc.com
  • 76. Resources•  “Is it time to rethink your website?” diagnostic tool:http://www.bigducknyc.com/blog/ is_it_time_to_rethink_your_websiteCoast Guard Foundation and New York Peace Institute case studies:http://www.bigducknyc.com•  4 tips to keep your website ahead of the curve:http://on.mash.to/yVQnfl•  The Nonprofit Website Project Handbookhttp://www.smartcausedigital.com/website-handbook•  Boston University Center for Digital Imaging Arts: Website practicum grants:http://www.cdiabu.com/practicum bigducknyc.com
  • 77. Resources•  Browser compatibility and mobile testinghttp://www.1stwebdesigner.com/design/tools-browser- compatibility-check/http://www.howtogomo.com/en/d/test-your-site/http://quirktools.com/screenfly/•  Responsive web designhttp://philanthropy.com/blogs/social-philanthropy/nonprofits- use-responsive-design-for-better-site-display/30675http://www.webdesignshock.com/responsive-web-design/•  Content strategyhttp://www.abookapart.com/products/the-elements-of- content-strategy bigducknyc.com
  • 78. Contact Farra farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra bigducknyc.com
  • 79. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
  • 80. Get a copy of these slides:www.slideshare.net/farra bigducknyc.com
  • 81. Thanks! bigducknyc.com