Is it Time to Rethink Your Website?

5,420 views

Published on

Training delivered at NeighborWorks America's National Training Institute on December 11, 2012. When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We had fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and case studies.

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,420
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Is it Time to Rethink Your Website?

  1. 1. Is it Time to Rethink Your Website? Farra Trompeter, Big Duck NeighborWorks America December 11, 2012 bigducknyc.com
  2. 2. bigducknyc.com
  3. 3. #DCNTI@farra@bigduck bigducknyc.com
  4. 4. Name that Year… bigducknyc.com
  5. 5. 1998 bigducknyc.com
  6. 6. 2005 bigducknyc.com
  7. 7. 2004 bigducknyc.com
  8. 8. 1995 bigducknyc.com
  9. 9. 2006 bigducknyc.com
  10. 10. 1996 bigducknyc.com
  11. 11. 1999 bigducknyc.com
  12. 12. 2001 bigducknyc.com
  13. 13. 2003 bigducknyc.com
  14. 14. 2007 bigducknyc.com
  15. 15. 2012 bigducknyc.com
  16. 16. Quite a journey, huh?! bigducknyc.com
  17. 17. What we’ll be talking about:•  What’s changed over time•  Website redesign case studies•  What makes a good website today•  Questions & discussion bigducknyc.com
  18. 18. A great website has…•  Solid goals and specific audiences•  Clear navigation and compelling content•  Brand consistency and engaging design•  Robust tools for managing content and building relationships bigducknyc.com
  19. 19. A great website in 2012 has…  Content strategy that’s connected to goals and audiences  Integrated social media to become part of a larger, more direct conversation  Design that creates an experience and helps it stand out from the crowd  New technology considerations for viewing and tracking bigducknyc.com
  20. 20. Case Studies bigducknyc.com
  21. 21. Coast GuardFoundation bigducknyc.com
  22. 22. bigducknyc.com
  23. 23. bigducknyc.com
  24. 24. Set goals based on user needs. bigducknyc.com
  25. 25. bigducknyc.com
  26. 26. Organize content and test. bigducknyc.com
  27. 27. Detail page content & type. bigducknyc.com
  28. 28. Develop wireframes & design. bigducknyc.com
  29. 29. Design page templates. bigducknyc.com
  30. 30. Launch and update. bigducknyc.com
  31. 31. bigducknyc.com
  32. 32. Citizens’ Committeefor Children bigducknyc.com
  33. 33. bigducknyc.com
  34. 34. bigducknyc.com
  35. 35. Set goals based on user needs. bigducknyc.com
  36. 36. Determine content priorities. bigducknyc.com
  37. 37. bigducknyc.com
  38. 38. Organize content and test. bigducknyc.com
  39. 39. Detail page content & type. bigducknyc.com
  40. 40. Develop wireframes & design. bigducknyc.com
  41. 41. Design page templates. bigducknyc.com
  42. 42. Launch and update. bigducknyc.com
  43. 43. bigducknyc.com
  44. 44. bigducknyc.com
  45. 45. New YorkPeace Institute bigducknyc.com
  46. 46. bigducknyc.com
  47. 47. Positioning & Personality“the go-to team for mediation andconflict response”•  Urban •  Expert•  Friendly •  Responsive•  Fearless •  Robust•  Passionate •  Dynamic•  Inclusive •  Adept bigducknyc.com
  48. 48. CONFLICTHAPPENS.YOUR DISPUTEWON’T RESOLVEITSELF. LET US GET IN THE MIDDLE. MEDIATION HELPS YOU GET WHAT YOU NEED, WHETHER IT’S A FINANCIAL SETTLEMENT, A WAY TO SEE EYE-TO-EYE WITH A LOVED ONE, OR JUST A CHANCE TO BE HEARD. LET US GET IN THE MIDDLE. WWW.NYPEACE.ORG RITA RESOLUTION MEDIATOR 346 BROADWAY, SUITE 400W NEW YORK, NY 10013 T: 212.333.2222 X11 F: 212.333.2220 RRESOLUTION@NYPEACE.ORG MANHATTAN MEDIATION CENTER BROOKLYN MEDIATION CENTER WWW.NYPEACE.ORG 346 BROADWAY, SUITE 400W 210 JORALEMON STREET, SUITE 618 NEW YORK, NY 10013 BROOKLYN, NY 11201 T: 212.577.1740 F: 212.577.1748 T: 718.834.6671 F: 718.834.6681 FORMERLY SAFE HORIZON MEDIATION PROGRAM bigducknyc.com
  49. 49. Identify audiences. bigducknyc.com
  50. 50. Set website goals.•  Provide key information for visitors.•  Demonstrate legitimacy & expertise. bigducknyc.com
  51. 51. Prioritize & organize content. bigducknyc.com
  52. 52. Develop wireframes & design. bigducknyc.com
  53. 53. bigducknyc.com
  54. 54. bigducknyc.com
  55. 55. Medicare.gov bigducknyc.com
  56. 56. bigducknyc.com
  57. 57. bigducknyc.com
  58. 58. bigducknyc.com
  59. 59. bigducknyc.com
  60. 60. bigducknyc.com
  61. 61. So…is it time to rethinkyour website? bigducknyc.com
  62. 62. Goals & Audiences bigducknyc.com
  63. 63. bigducknyc.com
  64. 64. Content & Structure bigducknyc.com
  65. 65. bigducknyc.com
  66. 66. Design bigducknyc.com
  67. 67. bigducknyc.com
  68. 68. Technology bigducknyc.com
  69. 69. bigducknyc.com
  70. 70. You’ve launched a new site.Now what? bigducknyc.com
  71. 71. You’ve launched a new site.Now what?1. Monitor: Are you meeting your goals? •  Review stats monthly. •  Send a survey. •  Conduct interviews or user tests. bigducknyc.com
  72. 72. You’ve launched a new site.Now what?2. Stay disciplined: Are you saying no? •  Only make updates that match your goals. •  Ask: Does my audience want this? •  Follow a content strategy. bigducknyc.com
  73. 73. You’ve launched a new site.Now what?3. Keep it relevant: What’s new out there? •  Consider new tools. (Pinterest, Instagram, Tumblr, etc.) •  Look for changes in your audience’s expectations or needs. •  Review your organization’s broader goals and plans. bigducknyc.com
  74. 74. Volunteers? bigducknyc.com
  75. 75. Resources bigducknyc.com
  76. 76. Resources•  “Is it time to rethink your website?” diagnostic tool:http://www.bigducknyc.com/blog/ is_it_time_to_rethink_your_websiteCoast Guard Foundation and New York Peace Institute case studies:http://www.bigducknyc.com•  4 tips to keep your website ahead of the curve:http://on.mash.to/yVQnfl•  The Nonprofit Website Project Handbookhttp://www.smartcausedigital.com/website-handbook•  Boston University Center for Digital Imaging Arts: Website practicum grants:http://www.cdiabu.com/practicum bigducknyc.com
  77. 77. Resources•  Browser compatibility and mobile testinghttp://www.1stwebdesigner.com/design/tools-browser- compatibility-check/http://www.howtogomo.com/en/d/test-your-site/http://quirktools.com/screenfly/•  Responsive web designhttp://philanthropy.com/blogs/social-philanthropy/nonprofits- use-responsive-design-for-better-site-display/30675http://www.webdesignshock.com/responsive-web-design/•  Content strategyhttp://www.abookapart.com/products/the-elements-of- content-strategy bigducknyc.com
  78. 78. Contact Farra farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra bigducknyc.com
  79. 79. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
  80. 80. Get a copy of these slides:www.slideshare.net/farra bigducknyc.com
  81. 81. Thanks! bigducknyc.com

×