Presented by Jeff Eaton at the Now What? Conference on April 24, 2014.
Communicating your organization’s messages effectively can be an overwhelming challenge in an age of mobile browsing, social sharing, and endlessly multiplying “engagement” tools. By moving beyond the “one post, one page” view of your content, you can make better use of your organization’s resources, simplify your own work, and plan more effectively for the future. We’ll look at three companies (some large, some small) who’ve taken this step and help you discover, document, and develop your company’s unique “content language.