Blogging For Beginners
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Blogging For Beginners

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Blogging For Beginners, slides delivered as part of a half day seminar on blogging for beginners with a focus on the arts.

Blogging For Beginners, slides delivered as part of a half day seminar on blogging for beginners with a focus on the arts.

What is a blog, setting up with Wordpress, publicising your blog.

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    Blogging For Beginners Blogging For Beginners Presentation Transcript

    • Blogging For Beginners Ken McGuire www.kenmc.com www.eventmedia.ie www.artlinks.ie
    • Introduction
      • Ken McGuire
      • Blogging since 2004
      • Serial blogger
      • Irish Blog Awards
      • Podcasting since 2006
    • Agenda
      • Blogging background
        • What, why, how?
      • Blogging platforms
      • Setting up a blog
      • Blog writing hints and tips
      • Promoting your blog
        • RSS, comments, emails etc.
    • Goals For Today
      • Learn about blogs, what they are, how they work.
      • Discover how to set up a blog for free.
      • Find out how easy it is to make your first blog post.
      • Discover free ways to promote your blog.
    • What Is A Blog?
      • Short for ‘web log’
      • Collection of blog posts / news items / stories published in a dated order.
      • Think of it as a diary.
      • Blogs have posts, and pages.
      • Versatile - can be about anything
    • Blog, Blogger, Blogging
      • Blog: A web log
      • Blogger: Someone who maintains a blog
      • Blogging: The process of creating / maintaining a blog
    • Blogging Platforms
      • Blogger (requires Google email)
      • Wordpress (personal favourite)
        • Leading the way for blogging platforms
      • Typepad (fee-based)
      • Blogosphere - The global blog community. Blog O’Sphere.
    • Blog Ingredients
      • Blog Posts
      • About Page
      • Contact Page
      • Other relevant details
        • Sound clips, writing samples, gallery of works.
    • Blogs vs Web Sites
      • Are they the same?
      • Your blog is your website.
      • Just like older websites, you can have
        • A photo gallery
        • A portfolio
        • Videos, music…
      • A blog is a social website (interaction)
    • Some Blog Statistics
      • Technorati trackings 112.8 million blogs (Feb 2008).
      • 72.82 million blogs in China
        • 17.5m authors 2006, 40m 2007
      • Several thousand Irish bloggers
      • 93,041 new blogs in day (May 19th 2008)
        • Source: blogpulse.com
      • 1.6 million posts a day (July 2006)
    • More Creative Types Blogging
      • Not just technology bloggers.
      • Food bloggers (icecreamireland.com)
      • Photo bloggers (kenmcguirephotography.com)
      • Patchwork (quiltingandpatchwork.com)
      • Fashion (iamfashion.blogspot.com/)
      • Beauty (beaut.ie)
    • What Can A Blog Do For You?
      • Connect you with fellow artists.
      • Showcase your recent works.
      • Build you an audience for your work.
      • Establish you as an authority figure.
      • Land you a book deal… (all in good time!)
        • TwentyMajor.net / Fiona McPhillips / IceCream Ireland / Darren Rowse…
    • What Can A Blog Do For You?
      • “ I now realise how beneficial this blog is. It is almost like a creative diary. It allows me to reflect back on my practice as an artist, it helps me understand my way of approaching new ideas and my way of working creatively.”
        • Liselott, May 19th 2008
    • Why Blogs Are Liked
      • They’re web based
        • Everything runs from the web, no installing of software.
      • Access anywhere.
      • You don’t need to learn a language
        • HTML, PHP etc.
      • Blog community constantly growing.
    • Why Do You Need A Blog?
      • Build *your* personal brand.
      • Showcase for your works.
      • Become visible on the web.
      • Keep others informed.
    • Deciding What To Blog
      • Follow your craft
        • Music (kilkennymusic.com)
        • Theatre (devioustheatre.com)
        • Blogging (profreelanceblogger.com)
      • The more ‘niche’ the better…
        • Felt, batik, music therapy, sculpture, sound design…
    • Deciding What To Blog
      • As an artist…
        • Residency at no.72
        • Recording an album (process)
        • Building a studio
        • Preparing for an exhibition
        • Touring with a band
        • Preparing to publish a book
    • Artist Blogs
      • No72 John Street
        • http://no72.wordpress.com
      • Martha Marshall
        • http://artistsjournal.blogspot.com/
      • Nancy Standlee
        • http://nancystandlee.blogspot.com/
    • Writing Tips
    • Writing Tips
      • Be yourself.
      • It is ok to have an opinion.
        • “ You can’t be an authority on a topic if you don’t have faith in your own opinion”, SD.
      • Proper titles.
      • Cheek you’re sspelling and grammar.
    • Writing Tips
      • Pick a topic and stick to it.
        • The more niche the better.
      • Support your post with relevant links.
      • Write Less, Write Often.
      • Lists are good.
      • Pick a style and stick to it.
    • Setting Up A Blog
    • Creating A Wordpress Blog
      • Go to www.wordpress.com
      • Click ‘Sign Up Now’
      • Enter a username, password, email.
      • Choose name for blog.
      • Confirm registration by email.
      • Get writing!
    • Your First Blog Post
      • Title
        • Be descriptive, be precise
        • Title will appear in search engine results
      • Content
      • Relevant links
      • Tags
      • Publish
    • Your First Blog Page
      • Additional content to homepage.
      • Title, content, links as before.
      • Chance to sell yourself, do it well.
      • Pages have an order of their own.
      • Contact details, about you, links, profiles, exhibition dates etc.
    • Advertising Your Blog
    • Why Advertise Your Blog?
      • To be found.
      • To sell your work.
      • To increase your readership.
      • To network with other bloggers and artists.
    • Where To Advertise
      • Blog Directories
        • Blog Flux, IrishBlogs.info, BlogCatalog.com
      • Social Networks
        • MySpace / Facebook / Bebo
      • Microblogging
        • Twitter / Jaiku
      • RSS Feeds / Email Feeds
    • Where To Advertise
      • Flyers for your blog
      • Add blog URL to business cards
      • Email signatures
      • Press releases
    • Promoting Individual Posts
      • StumbleUpon
        • Great for information-based blogs, tutorials, guides, “how-to” type posts.
      • Digg.com
        • Suitable for news-type blogs
      • Del.icio.us
        • Sharing bookmarks, public listing.
    • Measuring Blog Traffic
      • Wordpress.com stats
      • Google Analytics
      • Statcounter
      • Technorati
    • RSS Feeds / Email
      • RSS = Really Simple Syndication.
      • Web ‘feeds’ used to deliver content.
      • Allows content to be aggregated.
      • Works via mobile phone / email or and ‘feed reader’.
      • Built into most common blog platforms.
      • Visit once, subscribe for free.
    • Google Reader
    • Microblogging
      • Twitter / Jaiku
      • Blog via SMS
      • Message is 140 characters or less
      • Social network
      • Immediate, Global.
    • Earning Blog Revenue
      • You can make money blogging.
      • Text ads, affiliate links.
      • Top 50 blogs earn $500m p/a.
        • University of Texas study
      • Google AdSense easiest, most effective.
    • Blogging Is A Marathon
      • Marthon, not a sprint
      • If you build it, they will take their sweet time, but they will come.
      • Be consistent, or appear consistent
    • Communication Is Key
      • Communication builds communities
      • Reply to your emails
      • Reply to your comments
      • Engage your blog readers
      • Encourage subscriptions
    • Thank You
      • Ken McGuire [email_address]
      • www.kenmc.com
      • www.eventmedia.ie