Blogging For Beginners

  • 3,251 views
Uploaded on

Blogging For Beginners, slides delivered as part of a half day seminar on blogging for beginners with a focus on the arts. …

Blogging For Beginners, slides delivered as part of a half day seminar on blogging for beginners with a focus on the arts.

What is a blog, setting up with Wordpress, publicising your blog.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,251
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
96
Comments
0
Likes
7

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Blogging For Beginners Ken McGuire www.kenmc.com www.eventmedia.ie www.artlinks.ie
  • 2. Introduction
    • Ken McGuire
    • Blogging since 2004
    • Serial blogger
    • Irish Blog Awards
    • Podcasting since 2006
  • 3. Agenda
    • Blogging background
      • What, why, how?
    • Blogging platforms
    • Setting up a blog
    • Blog writing hints and tips
    • Promoting your blog
      • RSS, comments, emails etc.
  • 4. Goals For Today
    • Learn about blogs, what they are, how they work.
    • Discover how to set up a blog for free.
    • Find out how easy it is to make your first blog post.
    • Discover free ways to promote your blog.
  • 5. What Is A Blog?
    • Short for ‘web log’
    • Collection of blog posts / news items / stories published in a dated order.
    • Think of it as a diary.
    • Blogs have posts, and pages.
    • Versatile - can be about anything
  • 6. Blog, Blogger, Blogging
    • Blog: A web log
    • Blogger: Someone who maintains a blog
    • Blogging: The process of creating / maintaining a blog
  • 7. Blogging Platforms
    • Blogger (requires Google email)
    • Wordpress (personal favourite)
      • Leading the way for blogging platforms
    • Typepad (fee-based)
    • Blogosphere - The global blog community. Blog O’Sphere.
  • 8. Blog Ingredients
    • Blog Posts
    • About Page
    • Contact Page
    • Other relevant details
      • Sound clips, writing samples, gallery of works.
  • 9. Blogs vs Web Sites
    • Are they the same?
    • Your blog is your website.
    • Just like older websites, you can have
      • A photo gallery
      • A portfolio
      • Videos, music…
    • A blog is a social website (interaction)
  • 10. Some Blog Statistics
    • Technorati trackings 112.8 million blogs (Feb 2008).
    • 72.82 million blogs in China
      • 17.5m authors 2006, 40m 2007
    • Several thousand Irish bloggers
    • 93,041 new blogs in day (May 19th 2008)
      • Source: blogpulse.com
    • 1.6 million posts a day (July 2006)
  • 11. More Creative Types Blogging
    • Not just technology bloggers.
    • Food bloggers (icecreamireland.com)
    • Photo bloggers (kenmcguirephotography.com)
    • Patchwork (quiltingandpatchwork.com)
    • Fashion (iamfashion.blogspot.com/)
    • Beauty (beaut.ie)
  • 12. What Can A Blog Do For You?
    • Connect you with fellow artists.
    • Showcase your recent works.
    • Build you an audience for your work.
    • Establish you as an authority figure.
    • Land you a book deal… (all in good time!)
      • TwentyMajor.net / Fiona McPhillips / IceCream Ireland / Darren Rowse…
  • 13. What Can A Blog Do For You?
    • “ I now realise how beneficial this blog is. It is almost like a creative diary. It allows me to reflect back on my practice as an artist, it helps me understand my way of approaching new ideas and my way of working creatively.”
      • Liselott, May 19th 2008
  • 14. Why Blogs Are Liked
    • They’re web based
      • Everything runs from the web, no installing of software.
    • Access anywhere.
    • You don’t need to learn a language
      • HTML, PHP etc.
    • Blog community constantly growing.
  • 15. Why Do You Need A Blog?
    • Build *your* personal brand.
    • Showcase for your works.
    • Become visible on the web.
    • Keep others informed.
  • 16. Deciding What To Blog
    • Follow your craft
      • Music (kilkennymusic.com)
      • Theatre (devioustheatre.com)
      • Blogging (profreelanceblogger.com)
    • The more ‘niche’ the better…
      • Felt, batik, music therapy, sculpture, sound design…
  • 17. Deciding What To Blog
    • As an artist…
      • Residency at no.72
      • Recording an album (process)
      • Building a studio
      • Preparing for an exhibition
      • Touring with a band
      • Preparing to publish a book
  • 18. Artist Blogs
    • No72 John Street
      • http://no72.wordpress.com
    • Martha Marshall
      • http://artistsjournal.blogspot.com/
    • Nancy Standlee
      • http://nancystandlee.blogspot.com/
  • 19. Writing Tips
  • 20. Writing Tips
    • Be yourself.
    • It is ok to have an opinion.
      • “ You can’t be an authority on a topic if you don’t have faith in your own opinion”, SD.
    • Proper titles.
    • Cheek you’re sspelling and grammar.
  • 21. Writing Tips
    • Pick a topic and stick to it.
      • The more niche the better.
    • Support your post with relevant links.
    • Write Less, Write Often.
    • Lists are good.
    • Pick a style and stick to it.
  • 22. Setting Up A Blog
  • 23. Creating A Wordpress Blog
    • Go to www.wordpress.com
    • Click ‘Sign Up Now’
    • Enter a username, password, email.
    • Choose name for blog.
    • Confirm registration by email.
    • Get writing!
  • 24. Your First Blog Post
    • Title
      • Be descriptive, be precise
      • Title will appear in search engine results
    • Content
    • Relevant links
    • Tags
    • Publish
  • 25. Your First Blog Page
    • Additional content to homepage.
    • Title, content, links as before.
    • Chance to sell yourself, do it well.
    • Pages have an order of their own.
    • Contact details, about you, links, profiles, exhibition dates etc.
  • 26. Advertising Your Blog
  • 27. Why Advertise Your Blog?
    • To be found.
    • To sell your work.
    • To increase your readership.
    • To network with other bloggers and artists.
  • 28. Where To Advertise
    • Blog Directories
      • Blog Flux, IrishBlogs.info, BlogCatalog.com
    • Social Networks
      • MySpace / Facebook / Bebo
    • Microblogging
      • Twitter / Jaiku
    • RSS Feeds / Email Feeds
  • 29. Where To Advertise
    • Flyers for your blog
    • Add blog URL to business cards
    • Email signatures
    • Press releases
  • 30. Promoting Individual Posts
    • StumbleUpon
      • Great for information-based blogs, tutorials, guides, “how-to” type posts.
    • Digg.com
      • Suitable for news-type blogs
    • Del.icio.us
      • Sharing bookmarks, public listing.
  • 31. Measuring Blog Traffic
    • Wordpress.com stats
    • Google Analytics
    • Statcounter
    • Technorati
  • 32. RSS Feeds / Email
    • RSS = Really Simple Syndication.
    • Web ‘feeds’ used to deliver content.
    • Allows content to be aggregated.
    • Works via mobile phone / email or and ‘feed reader’.
    • Built into most common blog platforms.
    • Visit once, subscribe for free.
  • 33. Google Reader
  • 34. Microblogging
    • Twitter / Jaiku
    • Blog via SMS
    • Message is 140 characters or less
    • Social network
    • Immediate, Global.
  • 35. Earning Blog Revenue
    • You can make money blogging.
    • Text ads, affiliate links.
    • Top 50 blogs earn $500m p/a.
      • University of Texas study
    • Google AdSense easiest, most effective.
  • 36. Blogging Is A Marathon
    • Marthon, not a sprint
    • If you build it, they will take their sweet time, but they will come.
    • Be consistent, or appear consistent
  • 37. Communication Is Key
    • Communication builds communities
    • Reply to your emails
    • Reply to your comments
    • Engage your blog readers
    • Encourage subscriptions
  • 38. Thank You
    • Ken McGuire [email_address]
    • www.kenmc.com
    • www.eventmedia.ie