6. CAN DO:!
Multiple demos → Single question!
e.g. Black, female, 30s, married!
!
CAN’T DO:!
Multiple questions → Single demo!
e.g. Obama supporter, believes abortion should be legal,
only private companies should provide health care
9. Possible Users
• Regular people who want to see how their views align!
• Politicians to see who their platform appeals to, and where it needs work!
• News editors, when selecting stories for publication, might ask what types of people those will
appeal towards
11. Search for poll questions
“You’re a news editor. You’re going to publish a story on abortion, a story on Twitter and a
story on Obamacare.”!
!
Search for related poll questions, and build a profile to see what demographics those stories appeal
to.