Observation Lab (A Crash Course on Creativity 2013, Prof. Tina Seeing)

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Have you ever thought about the phrase “pay attention”?

Doesn’t that seem like a strange combination of words? Why not “give attention”? When we “pay” there is cost involved. It is a due, not a right.

To maintain a sense of focus in our creating costs us something. If we want to understand what we’re trying to do and what is really going on, we have to “pay” attention to what is happening around us.

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Observation Lab (A Crash Course on Creativity 2013, Prof. Tina Seeing)

  1. 1. A Crash Course on Creativity IIProfessor Tina Seelig, Stanford UniversityStanford UniversityEsfandiar KhaleghiResearch – Design Engineerwww.esfandiar.coAssignment 2.Observation Lab
  2. 2. Have you ever thought about the phrase “pay attention”?Doesn’t that seem like a strange combination of words? Why not “give attention”?When we “pay” there is cost involved. It is a due, not a right.To maintain a sense of focus in our creating costs us something. If we want tounderstand what we’re trying to do and what is really going on, we have to “pay”attention to what is happening around us.
  3. 3. What are some of the costsinvolved? Discretionary timeWhen we are disciplined aboutpaying attention to what’s going onaround us, we will need to build timeinto our lives to think and makepatterns. This means less gaming, TVand hanging with friends. (The timehas to come from somewhere.)
  4. 4.  Opportunity.We are only able to focus on one thingat a time.Sometimes the thing that keeps us fromfocusing on one idea or point ofinterest is the potential loss of anotheridea or point of interest. We need tomake choices and be willing to cutpotentially good ideas in order to getto the best ones. Ego.We want to be right, and when wehave an idea we tend to latch onto itand make it right. We will evenbackward-justify our decisions in orderto prove ourselves right. This kind ofrigid attachment to one idea orexecution keeps us from noticing newideas in our environment. We areclosing ourselves off from newpossibilities in order to preserve ourego.
  5. 5.  Self Understanding.When we pay attention we learn thingsabout ourselves. Some of these thingswill contradict understandings we haveabout ourselves. It’s easier to ignorethese contradictions and continue tolive with our false understanding ofwho we are. If we are honest andwant to bring ourselves fully to ourcreating, we need to receive truthhowever it comes to us and never beafraid to apply it to our lives.>>>These are just a few ways in which“paying attention” will “cost” ussomething. But it’s not really a sunkcost, it’s an investment. Any movementtoward integrity is a movement towardfull-engagement, which is what we’relooking for in our creating. We want tobe able to bring ourselves – who wereally are – fully to our creating and notself-censor because we’re“protecting” something.
  6. 6. The used photos are commonly used from online sources and brands official websites. All copyrights belongto the website owners, blogger, photographers and brands intellectual property.

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