A Crash Course on Creativity IIProfessor Tina Seelig, Stanford UniversityStanford UniversityEsfandiar KhaleghiResearch – D...
Observation Lab at Southwark Bridge LondonObservation ReflectionsTo maintain a sense of focus in our creating costs us som...
What are some of the costsinvolved?¡  Discretionary timeWhen we are disciplined about paying attention towhat’s going on ...
References:- Accidental Creative [accidentalcreative.com]- Google Map- Google Image- Instagram
The used photos are commonly used from online sources and brands official websites. All copyrights belongto the website ow...
Stanford Crash Course on Creativity 2013 - Assignment 2-2 - Observation Lab - Mind Map
Stanford Crash Course on Creativity 2013 - Assignment 2-2 - Observation Lab - Mind Map
Stanford Crash Course on Creativity 2013 - Assignment 2-2 - Observation Lab - Mind Map
Stanford Crash Course on Creativity 2013 - Assignment 2-2 - Observation Lab - Mind Map
Stanford Crash Course on Creativity 2013 - Assignment 2-2 - Observation Lab - Mind Map
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Stanford Crash Course on Creativity 2013 - Assignment 2-2 - Observation Lab - Mind Map

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Stanford Crash Course on Creativity 2013 - Assignment 2-2 - Observation Lab - Mind Map

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Stanford Crash Course on Creativity 2013 - Assignment 2-2 - Observation Lab - Mind Map

  1. 1. A Crash Course on Creativity IIProfessor Tina Seelig, Stanford UniversityStanford UniversityEsfandiar KhaleghiResearch – Design Engineerwww.esfandiar.coAssignment 2.IIObservation Lab – Mind Map
  2. 2. Observation Lab at Southwark Bridge LondonObservation ReflectionsTo maintain a sense of focus in our creating costs us something. If we want tounderstand what we’re trying to do and what is really going on, we have to “pay”attention to what is happening around us.
  3. 3. What are some of the costsinvolved?¡  Discretionary timeWhen we are disciplined about paying attention towhat’s going on around us, we will need to build timeinto our lives to think and make patterns. This meansless gaming, TV and hanging with friends. (The time hasto come from somewhere.)¡  Opportunity.We are only able to focus on one thing at a time.Sometimes the thing that keeps us from focusing onone idea or point of interest is the potential loss ofanother idea or point of interest. We need to makechoices and be willing to cut potentially good ideas inorder to get to the best ones.¡  Ego.We want to be right, and when we have an idea wetend to latch onto it and make it right. We will evenbackward-justify our decisions in order to proveourselves right. This kind of rigid attachment to oneidea or execution keeps us from noticing new ideas inour environment. We are closing ourselves off fromnew possibilities in order to preserve our ego.¡  Self Understanding.When we pay attention we learn things aboutourselves. Some of these things will contradictunderstandings we have about ourselves. It’s easier toignore these contradictions and continue to live withour false understanding of who we are. If we arehonest and want to bring ourselves fully to ourcreating, we need to receive truth however it comesto us and never be afraid to apply it to our lives.>>>These are just a few ways in which “paying attention”will “cost” us something. But it’s not really a sunk cost,it’s an investment. Any movement toward integrity is amovement toward full-engagement, which is whatwe’re looking for in our creating. We want to be ableto bring ourselves – who we really are – fully to ourcreating and not self-censor because we’re“protecting” something.
  4. 4. References:- Accidental Creative [accidentalcreative.com]- Google Map- Google Image- Instagram
  5. 5. The used photos are commonly used from online sources and brands official websites. All copyrights belongto the website owners, blogger, photographers and brands intellectual property.PoweredbyVentureLab

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