ADHD+
Interactive, Informative and Diagnostic Assistant System 
for Attention Deficit / Hyper activity Disorder 
Ladan Jala...
WHAT !
IS ADHD?
Attention Deficit 
Hyperactivity Disorder (ADHD) 
is a condition that becomes apparent in some children in ...
WHAT !
IS ADHD+?
Interactive, Informative
Diagnostic Assistant System

ADHD+ is an Interactive, Informative and Diagnostic...
OUR

CUSTOMERS
THE PSYCHOLOGISTS.
We categorized our customers in two different segments.

§  The Patients. (Kids with AD...
ADHD+!
VALUE PROPOSITION
Our system would be divided in three segments.

•  Informative Section: 
To provide wide ranges o...
BUSINESS MODEL

BUSINESS MODEL

REVENUE STREAMS
SALES STRATEGY


Designed,
Pending for publication.
Designed,
Published .apk
Design Process.
Unlisted.
Customers:
Parents
...
SALES STRATEGY
Customers:
Teachers, Clinics
FREE Setup
No Income!
FREE, 10 Complete Test
No Income!
∞ Test for 100 Student...
ADHD+ 

PRICE PLAN
Premium + $300.00
Valid for ∞ Test for 100 User"
"
ADHD+ Kiosk"
"
Online Access to Patient Data (HIS)"
...
SALES STRATEGY

APP USERS
So, the main strategy for increasing
sales for our ADHD+ App users
would be Brand Awareness by t...
SALES STRATEGY

CONSOLE USERS
But for the ADHD+ Console Users,
the marketing strategy would be a
little bit controversial ...
ALTERNATIVES
We’ve	
   considered	
   several	
  
alterna0ves	
  as	
  a	
  Paid	
  App	
  and	
  
so	
   on,	
   but,	
  ...
ADHD+
Interactive, Informative and
Diagnostic Assistant System
for Attention Deficit / Hyper
activity Disorder 
VISIT US
PR...
THANKS !
FOR YOUR!
ATTENTION.!

www.adhd.ir/test




By Esfandiar Khaleghi.
http://www.esfandiar.co
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ADHD+ Revenue Model (Technology Entrepreneurship, Stanford University)

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ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.

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ADHD+ Revenue Model (Technology Entrepreneurship, Stanford University)

  1. 1. ADHD+ Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder Ladan Jalali ( Occupational Therapist, M.Sc. Bio-Informatics - Biomedical Engineering ) Esfandiar Khaleghi ( M.Eng. Biomedical Engineering, Student of Bioengineering and Bio-design Innovation ) FOUNDER CO-FOUNDER ADHD+  Revenue  Model    
  2. 2. WHAT ! IS ADHD? Attention Deficit Hyperactivity Disorder (ADHD) is a condition that becomes apparent in some children in the preschool and early school years. It is hard for these children to control their behavior and/or pay attention. It is estimated that between 3 and 5 percent of children have ADHD, or approximately 2 million children in the United States. This means that in a classroom of 25 to 30 children, it is likely that at least one will have ADHD.
  3. 3. WHAT ! IS ADHD+? Interactive, Informative Diagnostic Assistant System ADHD+ is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms. Cross-Platform: Android, iOs, HTML5 Web http://www.ADHD.ir  
  4. 4. OUR
 CUSTOMERS THE PSYCHOLOGISTS. We categorized our customers in two different segments. §  The Patients. (Kids with ADHD symptoms, seen by their teachers or parents.) §  The Parents. §  The Teachers at schools. §  The Medical authorities. (Psychologists and ADHD/ADD Clinics) THE PATIENTS THE PARENTS DIRECT INDIRECT
  5. 5. ADHD+! VALUE PROPOSITION Our system would be divided in three segments. •  Informative Section: To provide wide ranges of information about ADHD/ADD, Symptoms, Treatments and etc. •  Diagnostic Section: To examine and diagnose whether he/she has the ADHD or ADD through the system by answering some tests which has to be done by themselves and observers (Friends, Parents, Schools). System can find whether the patient has ADHD and even the type of it. •  Referral Section: The patient can find the nearest medical center which offers ADHD/ADD treatments and etc.
  6. 6. BUSINESS MODEL

  7. 7. BUSINESS MODEL
 REVENUE STREAMS
  8. 8. SALES STRATEGY
 Designed, Pending for publication. Designed, Published .apk Design Process. Unlisted. Customers: Parents Download - $0.00 - FREE 1 FREE Test, No ADHD Categorisation ResultNo Income! No Income! 1 Test ∞ Test/1Day ∞ Test/1Month 1 User 1 User 1 User Income! Paid Paid Subscri Phone Android, iOs Tablet (Android, iOs) Laptop, PC How Money Moves* FREE APP!
  9. 9. SALES STRATEGY Customers: Teachers, Clinics FREE Setup No Income! FREE, 10 Complete Test No Income! ∞ Test for 100 Students/Patients (Annual) ∞ Test for 500 Students/Patients (Annual) ∞ Test for 1000 Students/Patients (Annual) ∞ Test for ∞ Students/Patients (Annual) Income! Subscription! PARTNERSHIP! ACCOUNT ! Contract Monthly by Direct Debit or Bank Transfer How Money Moves*
  10. 10. ADHD+ 
 PRICE PLAN Premium + $300.00 Valid for ∞ Test for 100 User" " ADHD+ Kiosk" " Online Access to Patient Data (HIS)" " *Referral to your local ADHD Clinic" " No Advertisement" " ∞ Test 100 User Diagnosis/Referral " Advance $5.00 1 Test 1 User Diagnosis/Referral " 1 Test 1 User" Freemium $0.00 Valid for One Test" " ADHD+ access on your Phone/Tablet" " Offline mode test result" " Referral to your local ADHD Clinic" " With Advertisement" " Valid for One Trial Test" " No ADHD Type" " No Referral" " With Advertisement" " PARTNER+" +   0  A   Survey: ! 100 Users , ! %75 - $5 as on time payment Based on how much they are willing to pay
  11. 11. SALES STRATEGY
 APP USERS So, the main strategy for increasing sales for our ADHD+ App users would be Brand Awareness by the help of Medical Media, such as Medical Magazines as well as online medical forum with Discount Vouchers to be used in the app. Lost of these magazines are eager to review our app free which sounds great based on the academic papers which we’ve written at university.
  12. 12. SALES STRATEGY
 CONSOLE USERS But for the ADHD+ Console Users, the marketing strategy would be a little bit controversial and harder as it needs a powerful agreement between us and partners which needs legal approvement by medical authorities such as Government, Ministry of Health, Institute of Psychology, Institute of Child Health, Institute of Education and etc. So, for ease this process and speed the agreement procedure, we are planning to gather a significant data by our App & Freemium User to show the system accuracy. At the moment we have data of 1170 users, which we are keep in touch with them to receive info from their Psychologists. The previous samples accuracy was %100 Correct Referral, %91 Accurate ADHD Type. Although, we don’t guarantee the system accuracy and every user should be seen by his/her GP and Psychologists but the system accuracy is so essential for the partnership deal. ADHD+
 KIOSK!
  13. 13. ALTERNATIVES We’ve   considered   several   alterna0ves  as  a  Paid  App  and   so   on,   but,   we’ve   agreed   to   start   with   Freemium   to   encourage   more   people   and   computer   geeks   to   download   our  app  and  refer  it  for  others   which  are  seriously  in  need  to   apply  to  the  subscrip0on.   It’s  what  our  100  user  surveys   showed  their  inten0ons.   More  User  means     More  Accuracy   PAID APP & ETC.
  14. 14. ADHD+ Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder VISIT US PROJECT http://www.ADHD.ir * You should not take this as a diagnosis of any sort, or a recommendation for treatment.
  15. 15. THANKS ! FOR YOUR! ATTENTION.! www.adhd.ir/test By Esfandiar Khaleghi. http://www.esfandiar.co

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