WPO-EA Social Media for Executive Assistants
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Ed Schipul speaks to the WPO Exec. Assistants Group on the benefits and strategy of social media.
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WPO-EA Social Media for Executive Assistants
- 1. ALL CEOS ARE CRAZY And Why Executive Assistants Become CEOs (Like Ursula Burns) Ed Schipul | www.schipul.com | @eschipul
- 5. TO WORK WITH CEOS! • Who are always right! • Who see Brad Pitt in the mirror! • Who bark orders! flickr.com/photos/oter/3104958433
- 9. 280 1,669
- 10. flickr.com/photos/39088614@N04/3629932589 THINGS CEOS DO (that I swore I never would)
- 11. CEOS & SOCIAL MEDIA
- 12. 3 TYPES OF CEOS 1. Not at all 2. REALLY 3. Terrified Interested Interested! flickr.com/photos/leyla_arsan/5224617038
- 13. CEO + FACEBOOK = VALUE • 82% of people trust you more • 77% will buy more BRANDFog 2012 CEO Survey flickr.com/photos/dborman2/3290560161
- 14. CEO + FACEBOOK = VALUE
- 15. flickr.com/photos/ogimogi/2223450729 SOCIAL MEDIA IS A TACTIC NOT A STRATEGY
- 16. Hannagan & Associates Photos thanks to: www.time.com
- 17. Flash: Julius Fleischman just dropped dead on a polo field here. Don’t forget Miami Beach dateline. @SteveHannagan #miamiBeach1936
- 18. “The Hannagan Method” 1938 2012 www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
- 19. GUNS, GERMS, AND SMART PHONES flickr.com/photos/leyla_arsan/5224617038
- 20. Social Media CEOs ★ Pure Corporate ★ Corporate w/ a Persona ★ Employee w/ Corp Ties ★ Pure Personal web-strategist.com/blog/2009/07/30/from-corporate-to- personal-the-four-types-of-social-media-profiles/ www.flickr.com/photos/mattcameasarat/3842296392
- 21. http://www.flickr.com/photos/chrism70/1363581821 CONTROLLING THE UNCONTROLLABLE
- 22. March 27 7:25 PM how do they not call a tech on JR Smith for coming off the bench to taunt our player on the ground ? March 27 7:35 PM scary part of that play: Same crew chief from game in Denver where they missed call - last play of the game & 1st JRSmith/Wright issue.
- 23. http://tracking.si.com/2012/02/03/mark-cuban- fined-75000-for-comments-about-officials/ MARK CUBAN TALKS TRASH
- 25. OR WHATEVER THIS IS
- 26. STALK YOUR CEO
- 27. MONITORING TOOLS
- 28. Why do EAs Become CEOs?
- 29. 1. You understand what running a business really means 2. You are always one step ahead 3. You care
- 31. YOU KNOW IT AIN’T EASY
- 32. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
Editor's Notes
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- Ursula M. Burns serves as Madam Chairman & CEO of Xerox\nShe is the first African-American woman CEO to head a Fortune 500 company\nUrsula started as an Intern in 1980 and in 1990 was offered the job of Executive Assistant by then Chairman Paul Allaire - she almost didn’t take it because she thought it was a dead-end\nIn 2009 she was named CEO\n
- Why are you an executive assistant? It’s not exactly a relaxing job...\n
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- Let’s look at some stats -\nCEO.com did a study in July 2012 and found that 70% of Fortune 500 CEOs have ZERO social media presence.\n
- Only 9 Fortune 500 CEOs have tweeted in the last 100 days\n
- Only 2 Fortune 500 CEOs have more than 500 friends on Facebook\n
- This is Kris Kristofferson. He is a wolf puppet made out of rabbit fur that we purchased from Jenny Lawson The Bloggess. He has almost 300 friends on Facebook. He is not a real person.\n\nAs of this morning, I have 1,669 friends on Facebook\n
- But CEOs have their own mindset. Some things CEOs do (that I swore I never would) I know understand. Such as:\nHave a pretentiously large desk, Drive a luxury car, Use an executive bathroom\nUse a private “off the grid” communication channel, Have an executive assistant\n
- But they do get it, and they do care - so let’s talk about Social Media when it comes to CEOs\n
- There are typically three types of CEOs online:\n* Those that don’t want anything to do with it\n* Those that REALLY really want to participate\n* And those that are scared\n\n
- Ok so some don’t get it. That’s ok. Stats on why it matters:\n 82% of people more likely to trust a company whose CEO engages in social media\n 77% more willing to buy from company whose leadership reflects mission through social media\n\n
- Customers see value in CEOs on Social Media - and so do employees\n
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- Strategy Example - Tell people how to talk about you\n\nPrince reduced his value to the company by changing his name to an unpronounceable symbol so they couldn’t plug him\n
- TELEGRAM\nYou have to tell them how to talk about you - now more than ever\n
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- According to Jeremiah Owyang, there are four basic types of brands online.\n
- Actual CEO tweets -\nSo for those whose boss is REALLY into Social Media, let’s talk about monitoring. Sometimes CEOs tweet crazy things.\n
- Link: http://money.usnews.com/money/blogs/luxe-life/2009/03/30/dallas-mavericks-owner-mark-cuban-fined-for-twitter-comments\n
- Sometimes they get the business in trouble... Mark Cuban frequently retweets people who talk trash about him (often they say really nasty things) and in 2009 was fined $25K three times for Twitter comments calling out a bad call\n\nLink: http://money.usnews.com/money/blogs/luxe-life/2009/03/30/dallas-mavericks-owner-mark-cuban-fined-for-twitter-comments\n\nShow actual tweet\n
- Sometimes they say mean things that maybe aren’t the best representation of the brand or would make employees uncomfortable\n\nLeft - Local Houston CEO\nRight - GoDaddy CEO bragging about being an asshole\n
- Or sometimes they post really strange things at 4 AM...\n
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- Logos - Google Alerts, Social Mention, Hootsuite, RSS feed reader Google Reader\n
- So to go back to our original question - why do Executive Assistants become CEOs?\n
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- Your role is big - and it ain’t easy\n
- And neither is running a business\n
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