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Social Media For Events


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Social Media and Events have a very symbiotic relationship. Whether it is a craft show or a mammoth conference, learn how to get the Online Event Cycle working for you!

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Social Media For Events

  1. 1. Social Media for Events How to leverage the internet for your events…. And have fun doing it!! Indie Biz Chicks Conference May 6, 2009
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  3. 3. What we’ll talk about <ul><li>The online Event Cycle </li></ul><ul><li>A few Success Stories </li></ul><ul><li>Easy things you can do today! </li></ul>
  4. 5. Social Media is a Conversation between actual HUMANS!
  5. 6. It’s not about tools, it’s all about your STORY! (just follow the yellow brick road)
  6. 7. Online Event Cycle
  7. 8. Step 1: Start Listening
  8. 9. What are people saying to/about you? Email updates for your company name and keywords Powerful Social Media search engine watches for your terms and updates you Search for what you care about on Twitter Step 1: Start listening!
  9. 10. Step 2: Set up your response + promotion vehicles
  10. 12. <ul><li>Keep it consistent EVERYWHERE </li></ul><ul><li>Create an Avatar </li></ul><ul><li>Add important links / personal brands to your email footers </li></ul>
  11. 13. <ul><li>Flesh out your profile </li></ul><ul><li>Be picky on who you connect with </li></ul><ul><li>Add your Social Media links </li></ul><ul><li>Re-purpose other content </li></ul><ul><li>Be fun and interesting </li></ul>Step 2: Set up your response + promotion vehicles Your Facebook Profile at a Glance
  12. 14. Step 3: Start spreading the news….
  13. 15. Step 3: Start Spreading the News Facebook Events ROCK!!
  14. 16. Step 3: Start Spreading the News! Your Blog is a conversation: Get is Started!!
  15. 17. Step 3: Start Spreading the News! Keep it connected and consistent <ul><li>Tie it all in together </li></ul><ul><li>Put your SM links on your stickers, mail outs, etc </li></ul><ul><li>Re-purpose your content </li></ul><ul><li>BADGES!!! </li></ul>
  16. 18. Step 3: Start Spreading the News! Blog bling: You DO need those ‘Stinkin’ Badges’ (It makes your event portable!)
  17. 19. Branding, growing Community and having FUN
  18. 21. Step 4: Follow up Fun!
  19. 22. It really, really, really matters!
  20. 23. Make them (really) feel special
  21. 25. Excited about your next event? Quickie To-Do’s <ul><li>Track the buzz about you ( ) </li></ul><ul><li>Market on Facebook ( ) </li></ul><ul><li>Connect your networks! - Flickr ( ) - Twitter ( ) - Your Blog - Offline marketing pieces </li></ul><ul><li>Be playful and have fun - How can you make someone’s day? - Be gracious and awesome  </li></ul>
  22. 26. Let’s review! <ul><li>Grow that Personal Brand! </li></ul><ul><li>Keep it connected (and make your life easier) </li></ul><ul><li>Be playful and interactive during and after your event </li></ul>
  23. 27. Get Personal Branding! Maggie McDonald Operations - The Web Marketing Company // Blog: Twitter: Find my slides on Slideshare:
  24. 28. Questions? Inquiries? Preguntas?