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Uncommon Storytelling through Social Networks at PRSA Gulfstream
 

Uncommon Storytelling through Social Networks at PRSA Gulfstream

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As online social networks and tools lead the way in PR and communications trends and buzz words, do you really know how to leverage sites like Facebook, Twitter, Flickr and YouTube to make an impact ...

As online social networks and tools lead the way in PR and communications trends and buzz words, do you really know how to leverage sites like Facebook, Twitter, Flickr and YouTube to make an impact for your clients and your business? These sites are so much more than just "another place to login online"; they are powerful Storytelling tools that pack a potential punch that few other weapons in your networking arsenal can match.

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  • Regarding the slide re NOKA Chocolate, I want to make it clear that we quickly disclosed the relationship once a relationship actually existed. We also leveraged the negative social media exposure to build visibility for the brand in mainstream media, including the New York Times, which helped to protect the brand, secured new customers around the world and achieve record sales. I think context is important when pointing to that case.
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    Uncommon Storytelling through Social Networks at PRSA Gulfstream Uncommon Storytelling through Social Networks at PRSA Gulfstream Presentation Transcript