www.equanicity.com Bruce R. Wright, co-founder of Equanicity Resources presents a series of tactics and tools that will help you to get to the future ahead of everyone else.

1. Innovative Business Strategies,
Tactics and Tools for TOP ADVISORS
January 10, 2012
Webinar
Equanicity Resources, All Rights Reserved, January 10, 2012

2. When asked the secret to his
success, Wayne Gretzky the
great hockey player, responded,
“A good hockey player plays
where the puck is. A great
hockey player plays where the
puck is going to be.”
Equanicity Resources, All Rights Reserved, January 10, 2012

3. Peter Drucker,
Business Consultant and Author
“The future belongs to
those who create it.”
Equanicity Resources, All Rights Reserved, January 10, 2012

4. It is unlikely that you will
outthink the current economy
or your typical competitors by
thinking, reacting and
behaving like MOST PEOPLE.
Equanicity Resources, All Rights Reserved, January 10, 2012

5. As soon as you let average
people know that you are
thinking and acting differently
from them, you will encounter
RESISTANCE.
Equanicity Resources, All Rights Reserved, January 10, 2012

6. Equanicity Resources, All Rights Reserved, January 10, 2012

7. Exceptional people ALWAYS
encounter resistance from people
who think and act in average
ways.
Equanicity Resources, All Rights Reserved, January 10, 2012

8. Innovation and competitive
advantages begin with new
AWARENESS or the vision to
either perceive something that is
invisible to others or to see a new
application for something
commonly perceived by others.
Equanicity Resources, All Rights Reserved, January 10, 2012

9. Which will you choose?
1. See what is now invisible to almost
everyone else.
2. Create a new application for
something commonly available.
3. Think and act very similarly to just
about everyone else and pretend that
you are special or unique.
Equanicity Resources, All Rights Reserved, January 10, 2012

10. Unique Products
Vs.
Uncommon Wisdom
Equanicity Resources, All Rights Reserved, January 10, 2012

11. Uncommon wisdom has been
commonly available (in writing)
since the advent of written
language. The question is this:
Will you choose to be a conduit or
will you surrender that role to a
competitor?
Equanicity Resources, All Rights Reserved, January 10, 2012

12. You do not have to be an original
source. Discerning people will be
very happy with you even if you
are merely an effective conduit.
Equanicity Resources, All Rights Reserved, January 10, 2012

13. “Man’s mind, once stretched
by a new idea, never
regains it’s original
dimension.”
Oliver Wendell Holmes
Equanicity Resources, All Rights Reserved, January 10, 2012

14. Tactics
1. Stretch the imagination, the
possibilities, the vision, the joy, the
fulfillment and the sense of significance
for all of your clients, prospects, referral
sources, colleagues, readers, listeners,
viewers, etc.
Equanicity Resources, All Rights Reserved, January 10, 2012

15. Tactics (continued)
2. Clarity
3. Kindness
4. Listen more, sell less
Solve more, be more helpful
Equanicity Resources, All Rights Reserved, January 10, 2012

16. Tactics (continued)
5. No Coercion
6. No Force
7. No Condescension
8. Educate and Elevate
Equanicity Resources, All Rights Reserved, January 10, 2012

17. Tools
1. New attitude, i.e. teacher, conduit and
innovator instead of transactional
salesperson.
2. Writings from you and or others who
are conduits or originators of
uncommon wisdom.
Equanicity Resources, All Rights Reserved, January 10, 2012

18. Tools (continued)
3. Videos
4. Receptions and book signings
5. Retreats
6. Webinars
7. Social media
Equanicity Resources, All Rights Reserved, January 10, 2012

19. Innovation occurs
when you get to the
future ahead of
everyone else.
Equanicity Resources, All Rights Reserved, January 10, 2012

20. Upcoming Events
AM&AA Winter Conference:
Collaborating for Success
January 17-19, 2012 in Las Vegas, NV
Macro Strategic Planning® 2012
February 17, 2012 in Marina Del
Rey, CA
Equanicity Resources, All Rights Reserved, January 10, 2012

21. Upcoming Events
Business Innovation 2012 – Growing
Your Business in Turbulent Times
March 15, 2012 in Los Angeles, CA
Macro Strategic Planning ®
Certification Courses
Phase 1: June 2012
Phase 2: Sept 2012
Equanicity Resources, All Rights Reserved, January 10, 2012

22. You are INVITED to connect with us
Website: www.equanicity.com
Twitter: www.twitter.com/ElephantGuide
Email: bwright@equanicity.com
Phone: 855-809-9006 (toll free)
432-618-1573 (TX)
805-527-7516 (CA)