Creative Ideation<br />
Who am I?<br />Thien-Bach Huynh: tbhuynh@mail.usf.edu<br />-Entrepreneurship Major @ USFSP<br />-Passion in Tech<br />-Sta...
What Is Ideation?<br />
The process of actively and creatively solving problems.<br />
This process can be used with everyday life.<br />
You Start with Brainstorm<br />
Defer Judgment!<br />Why? When you’re judging, you<br />constrict the flow of ideas.<br />
Wild & Crazy is OK!<br />Why? You’re practicing <br />defer judgment and gaining ideas. <br />
Example: You judge a solar energy startup idea based on it’s cost (too expensive).  You have all ready restricted differen...
Diverge<br />Strive for quantity!<br />It’s easier to pick great ideas from a bunch!<br />
Work in Groups<br />(4 or less)<br />
Build on Each Other’s Ideas<br />
Yes, ‘and’ instead of ‘but’.<br />
Converge on Ideas<br />
POINT Analysis<br />
Positives<br />
Find something good. No: “Oh That’s good.” Meaningful positives.<br />
Opportunities<br />
Capitalize on the opportunities.  Point out the ‘constructors’ of the positives.  Eg; “How might we get this result if we ...
Improvements<br />
The right questions provoke solutions that work with the innovative brain.<br />
Originally, we would say “This idea won’t work because of <issue>.”  <br />
Instead, focus on overcoming the issues. <br />
Phrase issues as questions.  “How might we overcome <issues>?”<br />
New Thinking<br />
With New Thinking, you identify existing problems and come up with new solutions to existing problems.<br />
POINT vs. SWOT<br />
POINT helps you creatively solve problems.  SWOT is used to collect data.<br />
Focus on Creating Value<br />
Imagine what your customers use, how they use it, what they worry about, and what they value.<br />
Practice, practice, practice.  Soon, you will see a change in ideation!<br />
Stay Wild and Crazy!<br />
Special Thanks To:<br />Dr. Nathan Schwagler<br />Sustainable Entrepreneruship Alliance<br />American Marketing Assoc. @ U...
NERD Corporation Free Consultation and Help For Your Project!<br />Thien-Bach Huynh –Business Nerd<br />tbhuynh@mail.usf.e...
Thien-Bach Huynh<br />tbhuynh@mail.usf.edu<br />Slideshare.net<br />
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Creative Ideation

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Thien-Bach Huynh's presentation on creatively coming up with ideas and innovative problem solving.

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Creative Ideation

  1. 1. Creative Ideation<br />
  2. 2. Who am I?<br />Thien-Bach Huynh: tbhuynh@mail.usf.edu<br />-Entrepreneurship Major @ USFSP<br />-Passion in Tech<br />-Started first business in High School<br />
  3. 3. What Is Ideation?<br />
  4. 4. The process of actively and creatively solving problems.<br />
  5. 5. This process can be used with everyday life.<br />
  6. 6. You Start with Brainstorm<br />
  7. 7. Defer Judgment!<br />Why? When you’re judging, you<br />constrict the flow of ideas.<br />
  8. 8.
  9. 9. Wild & Crazy is OK!<br />Why? You’re practicing <br />defer judgment and gaining ideas. <br />
  10. 10.
  11. 11. Example: You judge a solar energy startup idea based on it’s cost (too expensive). You have all ready restricted different avenues for growing the idea. <br />
  12. 12. Diverge<br />Strive for quantity!<br />It’s easier to pick great ideas from a bunch!<br />
  13. 13. Work in Groups<br />(4 or less)<br />
  14. 14. Build on Each Other’s Ideas<br />
  15. 15. Yes, ‘and’ instead of ‘but’.<br />
  16. 16. Converge on Ideas<br />
  17. 17. POINT Analysis<br />
  18. 18. Positives<br />
  19. 19. Find something good. No: “Oh That’s good.” Meaningful positives.<br />
  20. 20. Opportunities<br />
  21. 21. Capitalize on the opportunities. Point out the ‘constructors’ of the positives. Eg; “How might we get this result if we do this?”<br />
  22. 22. Improvements<br />
  23. 23. The right questions provoke solutions that work with the innovative brain.<br />
  24. 24. Originally, we would say “This idea won’t work because of <issue>.” <br />
  25. 25. Instead, focus on overcoming the issues. <br />
  26. 26. Phrase issues as questions. “How might we overcome <issues>?”<br />
  27. 27. New Thinking<br />
  28. 28. With New Thinking, you identify existing problems and come up with new solutions to existing problems.<br />
  29. 29. POINT vs. SWOT<br />
  30. 30.
  31. 31. POINT helps you creatively solve problems. SWOT is used to collect data.<br />
  32. 32. Focus on Creating Value<br />
  33. 33. Imagine what your customers use, how they use it, what they worry about, and what they value.<br />
  34. 34.
  35. 35. Practice, practice, practice. Soon, you will see a change in ideation!<br />
  36. 36. Stay Wild and Crazy!<br />
  37. 37. Special Thanks To:<br />Dr. Nathan Schwagler<br />Sustainable Entrepreneruship Alliance<br />American Marketing Assoc. @ USFSP<br />
  38. 38.
  39. 39. NERD Corporation Free Consultation and Help For Your Project!<br />Thien-Bach Huynh –Business Nerd<br />tbhuynh@mail.usf.edu<br />Brian Welch –Technology Guru<br />bcwelch@mail.usf.edu<br />We ARE poor college students, so donations are greatly appreciated!<br />
  40. 40. Thien-Bach Huynh<br />tbhuynh@mail.usf.edu<br />Slideshare.net<br />

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