CU NVC Boot Camp: Creating Value, Erick Mueller

VALUE PROPOSITION & FIRST 10 CUSTOMERS January 2012 CU NVC

OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],January 2012 CU NVC

WHO IS ERICK MUELLER? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

VALUE PROPOSITION ,[object Object],[object Object],[object Object],CU NVC January 2012

Product / service features ,[object Object],[object Object],[object Object],CU NVC January 2012

Target market ,[object Object],[object Object],[object Object],[object Object],January 2012 CU NVC

BENEFITS ,[object Object],[object Object],[object Object],[object Object],January 2012 CU NVC

Simple Value Proposition Pete ’s Coffee “ Pete’s Coffee is a Denver based coffee house. Its gourmet coffee, convenient and fast service provide a welcoming environment for people who want to meet with their friends; and a stimulating morning coffee for the on-the-go business person. CU NVC January 2012

Simple Value Proposition SST Corporation “ SST is a stainless steel toothbrush company. By its one bristle brush made of high tensile stainless steel, it provides an exhilarating tooth cleaning experience to thrill-seeking X-gen consumers” 0 http://gizmodo.com/gadgets/gadgets/tifinity-titanium-toothbrush-like-a-metal-scouring-pad-for-your-teeth-235314.php CU NVC January 2012

First 10 customers, foundation ,[object Object],[object Object],CU NVC January 2012

WHAT IS SELLING? CU NVC “ Selling is a process, including a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer.” Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press January 2012

SALES PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC ,[object Object],[object Object],[object Object],[object Object],[object Object],Customer Salesperson January 2012

SECRETS TO SELLING YOUR FIRST 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

YOUR STYLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

ART OF THE QUESTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

LISTEN! ,[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

PROVIDE/OFFER SOLUTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

REFERRALS, REFERRALS, REFERRALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

6 WAYS TO BE LIKED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC Dale Carnegie, How to Win Friends and Influence People, 1936 January 2012

WIN PEOPLE TO YOUR THINKING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC Dale Carnegie, How to Win Friends and Influence People, 1936 January 2012

MY TAKE ON IT… ,[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

MY TAKE ON IT… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

SALES ROLE-PLAYING ,[object Object],CU NVC January 2012

SALES ROLE-PLAYING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

[object Object],[object Object],CU NVC January 2012

RESOURCES ,[object Object],[object Object],[object Object],CU NVC January 2012

RESOURCES ,[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

THE ART OF THE 60-SECOND PITCH January 2012 CU NVC

OVERVIEW ,[object Object],[object Object],January 2012 CU NVC

THE STEPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CU NVC January 2012

SAMPLE ,[object Object],[object Object],CU NVC January 2012

sample ,[object Object],[object Object],CU NVC January 2012

sample ,[object Object],[object Object],January 2012 CU NVC

sample ,[object Object],January 2012 CU NVC

CU NVC Boot Camp: Creating Value, Erick Mueller

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CU NVC Boot Camp: Creating Value, Erick Mueller