credits: mich8elwu

1. We invest 3 billion hours weekly
playing online games
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2. 10.000 hours
by the age of 21
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3. 10 Positive emotions
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4. 10 Positive emotions
Joy Curiosity
Relief Excitement
Vicarious pride Awe & Wonder
Surprise Contentment
Pride Creativity
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5. What if we could bring these powerful emotions...
to the workplace ?
to innovation ?
to customer relationships ?
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6. Gamification
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7. Gamification is the use of game
design techniques and
mechanics to solve problems
and engage audiences.
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8. In the last 12 months...
$10+ million in seed capital for a series of
disruptive, gamification startups
$25+ million capital to traditional
businesses betting big on gamification
as a core customer strategy
a new $100 million fund dedicated to
gamification
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9. Economic Forecasts
2011: $100 million in gamification development*
2015: $1.6 billion *
2016: 2.8 billion **
* bloomberg business week
** M2 research
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10. Workplace
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11. The Face Game
Goal: increase collaboration across
departments to drive innovation
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14. “You’re probably
wondering how the
heck to pronounce
my name.
It’s Bre-Say-Da”
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15. Briseida’s zappos profile
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16. Your Score
over time
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17. Innovation
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20. Personal
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22. Customer relationship
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26. Industry Forecasts
2014: A primary gamification platform will become
as important as Facebook, eBay or Amazon *
2015: More than 50% of organizations that manage
innovation processes will gamify them *
* Gartner Research & Analysis
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27. Industry Forecasts
2016: Nearly 70% of Global 2000 organizations
will have at least one gamified application
* Gartner Research & Analysis
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28. In the U.S. 99% of boys under 18 & 94% of
girls play regularly - 13 and 8 hours a week
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29. “It’s inevitable: Soon, we will ALL be gamers”
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30. Why does work gamification so well?
Why does work gamification so well?
?
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31. “Games are
unnecessary obstacles
we volunteer to
tackle.”
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32. Playing games is hard work!
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35. “Work is more fun than fun”
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36. So far, we’ve spent
5.93 million years
playing
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37. 5.93 million
years ago...
the first
human
ancestors
stood up.
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38. Why are we spending so
much time tackling
unnecessary
obstacles?
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39. Eustress: Positive stress
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40. Exploring potential gains
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41. Compared to games
unnecessary obstacles
reality is too easy.
Games challenge us
with voluntary obstacles
that help us put our
strengths to better use.
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43. It's easier than it looks
MIHAlY CsIKSzENTMIHAlYI = MIHAY CIKSENTMIHAYI
"me-high chick-sent-me-high-ee"
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45. People aquire Move into
skills over time the relaxation / boredom state
new
challenge
arousal, anxiety
IRL: matching skills
is hard
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46. Good gamification must adapt &
evolve with the player
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47. Source:
http://www.slideshare.net/mich8elwu/2011-0526-
digtali-surrey-science-of-gamificationv03
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