people are the employees who build products and people are the consumers who buy products. crafting digital products requires empathy and emotional intelligence. motivation and behavioural grasp is key

1. Product Innovation with
Behavioral Secrets
mcoach Mohammed

2. 60% road deaths in Abu Dhabi due to not
wearing seatbelts

3. 37519 motorists were fined in Dubai for failing to
wear seatbelts in Dubai in 2018

4. NT Rama Rao’s son a minister in Indian State
was not wearing seat belt during car crash, says
police

5. Irrespective of the Cultures, Language, Social
strata, Fines, Punishments, Embarrassments,
Loss, Fatality. We care less.

6. Have you been issued “tickets” for not wearing
seat belts ?

7. Will you wear seat belts if there is no “tickets” ?

8. Daniel Gilbert, a professor of psychology at Harvard University, said
“if alien scientists were trying to design
something to exterminate our race, they would
know that the best offense is one that does
not trigger any defense. ”

9. What does this teach us about human nature ?

10. We're very good at clear and present danger but
not at things in the distant future

11. S1 : We are hardwired to react

12. L1 : innovative product must solve urgent pain

13. human beings today inhabit a modern world with
ingrained mentality of Stone age hunter-gatherers

14. What is a “burnout” ?

15. A famous innovator suffered one recently. Who ?

16. Have you ever experienced one ?

17. Leave Burnout. Have you experienced
exhaustion ?

18. Like Batteries we have finite energy. need to
recharge multiple times a day everyday

19. Functions
Sensory Reception
Information Cognition
Decision Making
Physical Exertion
Emotional Engagement

20. S2 : Our Brains proportion energy spend

21. Temporary / Permanent
Routine / Non-Routine
Intuitive / Deliberative
Socratic / Experiential
InAttention / Attention

22. L2 : Design your product for habit

23. If something
requires a large
investment of
time — or looks like
it will — it’s less
likely to be used

24. You can take the person out of the Stone Age, not the
Stone Age out of the person

25. How long do people take to buy a property ?

26. Have you ever bought apple product ?

27. Why is apple is so successful ?

28. What are we looking for ?

29. Benefits
05 ● Solving a Pain Point
Facilities
04 ● Offering you the control and choices
Convenience
03 ● Freedom from hassles and surprises
Efficiencies
02 ● minimizing your involvement
Outcome
01 ● Comprehensively the best choice

30. There is one more thing...

31. Bonding. Belonging. Association

32. S3: Step away from Rational Narrative

33. L3: Focus on Emotions, Engagement &
Experience

35. Emotions can never be fully suppressed

36. What is great about a friends get together ?

37. What does your dream job look like ?

39. S4 : stuck in past or dreaming future

40. L4 : deliver a transformation narrative

41. Vision Experiment Experience
Transformation we aspire for
Priority
Driven
Present
Process
Driven
Past
Pain
Driven
Future

42. We are paradoxical

46. S5 : resistance to change is in our DNA

47. L5 : Form new Habits in Baby Steps

48. Secrets
We are hardwired to React
Our brains proportion energy spend
Step away from Rational narratives
Stuck in past or dreaming a future
resistance to Change is in our DNA

49. Lessons
innovative product must Solve a Pain.
Design your product for Habit
Focus on Emotions, Engagement & Experience
Deliver transformation narrative
Form new habits in baby steps

50. ?

51. www.mcoach.in
0526498375
Profile : https://www.linkedin.com/in/blueocean

52. 6 P’s of Product Success
Problem
Researching all dimensions of
pain drivers and focusing on
the solvable
Projection
Building up a story that vows
the audience and inspires the
team
Pain
Empathy for Customer Context
and Sensitivity for his Bad
Experience
Prospect
Getting a hold of the ideal
prospect persona with the least
resistance to change
People
Identifying the multidisciplinary
skills required to materialize the
vision
Product
Identifying the Design, Business
and Technology needs to build
a rounded product for prospect.

53. Our Innovations
Product Success Index
Tipping Point Canvas
Problem Hypothesis Canvas
Beachhead Prospect Canvas
Empathetic Pitch Canvas
A-Talent Canvas

55. We help you leapfrog into the league of
product rockstars via on demand
personalized mentoring

56. @125 AED/Hr
16 Hour Program.
Shared Learning Experience
Summarized for Speed
Subjects chosen by Facilitator
Workshop
● We cover design thinking, empathy,
experience design, persona design,
story telling, people management and
Product Development
@150 AED/Hour
30 Hour Program
Personalized Learning Experience
Flexible Timings
Detailed and Comprehensive
Course
● Workshop ++
● Hands on Activity Completion
● Product Success Index Assessment
● Customer Segmentation & Positioning
@200 AED/Hour
No Time Commitment
Personalized Problem Solving
Flexible Timings
Pretty much on the Job
Mentoring
● Only what the client needs