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Win hearts and minds of decision makers with emotional and rational appeals

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pbehnia

Optimal selling and persuasion skills must include an understanding and appreciation of the emotional drivers people use to make decisions.

Business
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Winning the Hearts and Minds of Decision Makers Parissa Behnia Idea Chef 678 Partners
Setting the Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweets That Make You Go Hmm… ,[object Object],[object Object],[object Object],[object Object]
What We Have Here is a Failure to Communicate ,[object Object],[object Object],[object Object],[object Object]
Let’s Watch Something
New Brain Dialogue is Rational ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old Brain Dialogue is Emotional ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Manager Jobs are Written by the New Brain ,[object Object]
No Two Decision Makers are Alike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Winning the Mind Isn’t Sufficient ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walk a Mile in Their Shoes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Only Interest is Your Best Interest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A connection with decision makers drives actions in support of that connection.
Let’s Watch Something Else
A Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Your Preference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Win hearts and minds of decision makers with emotional and rational appeals

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