2. Is a piece of writing usually intended for
publication in a newspaper, magazine or journal.
Is written for a wide audience, so it is essential to
attract and retain the readers’ attention
May include amusing stories, reported speech and
descriptions.
May be formal or informal, depending on the
target audience.
Should be written in an interesting/entertaining
manner.
Should give opinions and thoughts, as well as
facts.
Is in a less formal style than a report.
3. Describe an experience, event, person or place.
Present an opinion or balanced argument.
Compare and contrast
Provide information
Offer suggestions
Offer advice
4. An eye-catching title which attracts the readers’
attention and suggests the theme of the article.
Articles can also have subheadings before each
paragraph.
An strong introduction which clearly defines the
topic to be covered and keeps the reader’s
attention.
The main body of 2-5 paragraphs in which the
topic is further developed in detail.
A strong conclusion – summarising the topic or a
final opinion, recommendation or comment.
5. WHERE is the article going to appear –
newspaper or magazine?
WHO are the intended readers – a specific group
of students/teenagers, or adults in general?
WHAT is the aim of the article – to advise,
suggest, inform, compare and contrast, describe,
etc.?
**These three points are the deciding factors in
the layout of your article – its style, language and
level of formality.
6. Determine the information you are going to use.
Organise your ideas carefully into paragraphs.
Each paragraph should have a clear topic
sentence.
Depending on your target audience, your article
could take on a formal, semi-formal or informal
style.
7. Use vocabulary and descriptive language
appropriate to the article.
Linking expressions and words, and a variety of
vocabulary will only improve your work and make
it more interesting.
DO NOT use over-personal or over-emotional
language or simplistic vocabulary.
8. Rhetorical questions - a question asked solely to
produce an effect or to make an assertion and not
to elicit a reply. You would normally go on to
answer it yourself.
Address the reader directly
Informal language (if appropriate)
Punchlines - the climactic phrase or sentence in
a joke, speech, article, or humorous story that
produces the desired effect.
9. We’re all supposed to hate advertising, but do
we? I don’t think we do at all.
What’s Las Vegas got to offer the tourist?
Everything from magnificent modern architecture
to the worlds largest casinos.
So what are we really talking about?
So is this really true?
10. I’m sure you’ll agree with me when I say that ...
We all hate it when someone keeps us waiting.
Why not give it a try? You’ve got nothing to lose.
Is this really the answer for all of us?
11. Let’s look at the problem from two different points
of view.
So, the government should clean up this mess as
soon as possible.
I think that another problem with banning traffic
from the city centre...
It seems to me that what’s important here is...
12. On a personal note, I’d like to say that....
How fantastic would that be?
After all, in the end it may be the only thing to do.