Comms, media relations and PR case study for technology agency Cognifide

1. Cognifide case study Comms, media relations and PR

2. About

3. About Cognifide Cognifide is a digital agency based in London, UK and Poznan, Poland The agency works with marketing technology platforms for brands and also Works with EPIServer, Microsoft and Sitecore CMSs

4. Brief

5. Comms strategy To create a comms strategy to be adopted company-wide by Cognifide Build media experience and knowledge; advising the team how to create , Write and respond to media opportunities and enquiries

6. Approach

7. Marketing strategy Used Cognfide’s Confluence intranet to build comms and media guidelines Assisted in the development of the marketing strategy in line with comms Built on team relationships to shape direction of strategy

8. Defining media Defined media most relevant to Cognifide and its stakeholders for comms Advised the team how to work with various titles including relevant verticals Highlighted media to reach current and potential clients

9. Sharing knowledge Outlined a series of relevant marketing conferences, events and seminars Balanced marketing technology with software and technology events Mainstream events ensured a richer pool of opportunities

10. Impact

11. Brand and client PR Working with articles and features focused on rich topical subject matter Demonstrated knowledge in delivering what global clients projects demand Showed how digital marketing expertise is applied

12. Building profiles Built profiles and relationships with journalists across the Cognifide team Enabled the agency to demonstrate and share expertise to a range of media Motivated European teams to contribute to comms needs

13. Boosting key profiles Consistently raised the profile of Cognifide management within key media Secured monthly opportunities in magazines creating Cognifide columnists Built stronger rapport with journalists across titles

14. Team-wide PR Sourcing opportunities appealed to the range of Cognifide specialists Securing coverage enabling the agency to convey technology expertise Including its understanding of marketing processes

15. Technology media PR Sought topics beyond software and technology demonstrating skill sets Sourced interviews in web design, development and technology magazines The Cognifide team also shared their business acumen

16. Growing media chops Through pitching Cognifide’s skill sets we sourced progressive features The agency was quoted on targeted brand and business-led subject matter Our comms enabled the team to build on its media chops

17. Ahead of the curve Successfully pitching for relevant features placed Cognifide management in relevant titles enabling them to debate approaches and technologies Built on the kudos of a digital agency ahead of the curve

18. Creating legacy Provided Cognifide team with process to manage media enquiries and proactively create opportunities in line with its marketing strategy Handover of comms in-house to management and team

19. The value of comms Whilst creating the comms strategy for Cognifide we achieved over 25 print mentions including .net, B2B Marketing, NMA, Web Designer and more Generating a ROI 443% for the digital agency

20. Elemental profile

21. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental

22. Interested?

23. Getting in touch