Elemental Communications credentials (creds)

Elemental Communications Limited © Copyright 2001-2015. All rights reserved.
Elemental Credentials
2001-2015

About Elemental

 Working with social media since 2001, before the term was even
coined. With digital even longer….
 One of the first consultancies to integrate digital media
 Considered digital thought leaders on approaching two decades
 Columnists for magazines for more than 14 years. Also sharing
knowledge as guest speakers and panel members
 Regularly quoted in articles, books and features
 Global strategy and production work for well-known and niche
brands
 Proves it’s consistently ahead of the curve
Heritage

Marketing, digital and social media since 2001
2012-2014 seeker
2011 The Nutrition Society
2010 Ubisoft
2009 Topman
2008 Reebok
2007-2014 SMP
2007 NESTA
2006 Klipmart (acquired by DoubleClick)
2005 InfoSpace
2004 adidas
2003 MGM MIRAGE
2002 Universal
2001 New Line Cinema (Lord of the Rings)
For more check out case studies
Experience timeline

 A small team, deliberately…Decisions are quicker and more
impactful for you
 You’re a always a priority and your production work is always a top
of the list. Sceptical? Ask around.
 Work is chosen carefully. Enjoy what you do and who it’s with right?
 The people that do the work are the same ones that answer your
calls, questions, emails and meet you face-to-face
 Elemental becomes part of your team; your brand is our brand.
That may sound cheesy, but it’s true
 Constantly challenges digital environments, for your benefit
 Elemental is all about marketing and media, rather than solely
digital marketing and social media
Working with Elemental

Services
Elemental works within
core areas of
communications
focusing upon marketing,
media relations and PR.
Think less digital
marketing and more
marketing. Less social
media and more media.
The focus is seamless
communications using
relevant approaches and
channels (see the yellow
section in the graph
opposite).
Services

Achieving results
From introducing a new
product or brand markets
(or taking brands globally),
creating a campaign the
focus the same. Elemental
commits fully to every
aspect of the project
reporting progress
throughout.
Working to a solid
framework proven to
achieve results reaching
relevant audiences
education your team as we
go. Have a look for yourself
by looking through the case
studies.
Results

 Experienced content marketing, marketing, media, PR and social
media professionals
 Possessing B2B, B2C, FMCG and third sector experience (with a
proven global network)
 Database of relevant blogs, digital environments, social networks,
off and online media, a growing contact book and relationships via
site the Social Media Portal (SMP)
http://www.socialmediaportal.com. More importantly, the skill and
expertise surpassing the reliance of contact books
 Expertise in managing and promoting events for B2B and B2C
audiences
 Proven placement for spokespeople at events across various
sectors
 Approaching two decades of news engine SEO, search engine
optimisation (SEO), social search and video search expertise
Experience

Elemental doesn’t subscribe to the whole
specialist industry consultancy thing.
Adaptability, flexibility and a proactive
approach works. This is why you’ll
benefit from multi-industry experience
(and better yet, results) across targeted
range of needs.
You’ll be surprised how much of your
industry, your business and your
audiences the Elemental team knows.
By becoming part of your team this is
further enhanced by outside looking in
perspectives reaping you more benefits.
Communications isn’t about who you
know. It’s about approaching and
managing what is known confidently.
fashion
music
desig
n
mobile
retail
IT
in
no
va
tio
n
Industry specialism

It’s quite understandable to be cautious when it comes to appointing
representation. There are a lot of agencies and consultants aren’t
knowledgeable, don’t have the experience and/or results to back them up.
So, given this….how is Elemental different and more importantly, how will
you know?
 Specialists longer than most… and we publish what we can on our
website, so take a few minutes and browse through the archives. And,
ask around!
 There’s no account managers to act as a middle man. The people
that possess the knowledge do the production work and manage
the account. It saves you and us time, frustration and budget. Plus
you learn through the process!
 You’ll never see Elemental asking questions of peers in forums etc.,
like a lot of competitors… Elemental is a thought leader answering
them!
The difference?

 Elemental gets the whole picture and ensure you do. Knowing the
impact of digital and social media across all departments and
individuals, Elemental demonstrates how to connect the dots
 With a strategic approach, your brand benefits from consultancy,
planning, delivery and reporting; rather having to seek it from
multiple agencies seeking cash cows
 The digital environment evolves quickly. Elemental ensures that you do
also. This way you build upon your legacy
 Being partner and vendor agnostic positions Elemental to be more
impartial (offer guidance where requested); using systems that you are
familiar with
 See through self-praise and testimonials. Ask current and previous
clients; what was their experience and how did they benefit?
Getting the picture

 It’s no problem if you want to bring your digital and/or social
media in-house at your pace
 Elemental can skill your departments and team up to bring the
expertise in-house with guidance for smooth transition in a very
hands on way
 Elemental has done it lots of times before (check out the case
studies)
 Elemental will leave you a legacy and the framework you need to
get up and running with the resources you need
 If you need refresher course or tap back into our knowledge-base
again, Elemental is always around
 Digital and social media environments evolve, as Elemental does.
You are welcome to revisit Elemental and relive the love
Preciousness

Global digital
experience since 2001

Globally social

Consultancy lifecycle

Research
Activity
Conversation
NurturingMonitoring
Reporting
Legacy
An approach and that
communications that
provides a return on
investment (ROI).
Elemental’s consultancy
provides you with the
toolkit to reach your
goals and impart that
knowledge throughout
your organisation. You
need a legacy that is
vibrant and evolves
people/teams and
Elemental does this.
Knowledge
building
Guidelines
How-to’s
Training
Consultancy lifecycle

The Elemental team

Working with Elemental ensures that
 The people that you meet are the ones that personally work with
you
 Tim undertakes production work and deliver good news, as well as
communicating on areas where things can be improved
 You may meet new members that will be assigned to your account
before any transition to see that you get along
 Elemental becomes part of your team; it may sound pretentious,
but it’s true
The Elemental team

Tim Gibbon, Director
As a former journalist, Tim knows the media
from various perspectives. Founder and
director of Elemental, Tim has been integrating
traditional and digital communications since
1997.
His experience includes consulting for adidas,
Intel, MGM MIRAGE, New Line Cinema (Lord
of the Rings), Reebok, Vivendi Universal,
Universal Pictures, Wunderman and more.
Tim a columnist for Admap, Brandrepublic, The
Huffington Post et al and is asked for comment
from may other business, marketing and
technology publications.
Tim spins old school tunes on Technics 1210s.
Read more about Tim at Scribd.
Tim
Superpowers
Comms, content marketing, digital,
marketing, media relations, PR, search
and social media

 Elemental knows the right channels and mediums to connect with
your target audience
 Elemental successfully establish relationships with the target
audience and media professionals who have an interest in this area
and regularly source information and stories
 A consultancy that is proactive and reactive to integrated media
environments. Elemental is renowned for being specialists in
seamless communications, so you benefit from offline and online
activity
 Elemental reads the signs, environment, seasonal demands and
trends to gauge business, consumer and media perceptions –
catering for these needs
 Elemental isn’t carried along by the media and technology it’s
challenged
Why choose Elemental?

Social media
specialists?
Beware of imitations

 Elemental are specialists that brand and agency-side want and need
to speak to
 See from slide 32 14 years of social media expertise for agencies
and brands
 Social has always been core to Elemental’s marketing and media
relations, but it doesn’t define the consultancy
 Appreciating and working with traditional media channels,
demonstrates they are not bolted on, they are seamlessly
integrated
 Elemental is also guilty of ‘some’ buzzwords use, the difference is
delivering upon requests and the heritage is proven
 If areas of practice weren’t defined by Elemental, then the
consultancy is known as early adopters that know how to
maximise approaches for your brand
 See the Social Media Portal (SMP); where more our knowledge is
shared
Social media expertise

Blogger outreach

 Need to reach out? With
Elemental learn how
bloggers share what is
going to be new and on
the up. This includes
what’s going to be the next
big thing/s, new and/or the
latest hot trends
 Digital and mainstream
media both feed into and
off bloggers
 Learn how to building upon
existing and create new
relationships
 The blogs can be varied
reaching broad and/or
niche subject matter
Blogger relations

Technology is our friend

 Since inception, Elemental has embraced technology into its PR,
marketing and media relations
 Understanding and working with technology is critical to success
 Whether content marketing, digital marketing, mobile, online PR,
search, SEO, social media, social search et al; Elemental isn’t limited
to just guest speaking on it, I also do it
 Content creation, production, seeding and nurturing technology is
only one platform where mastering its role/s is critical, let
Elemental show you more
 Elemental has a better understanding how audiences react to
content through channels and how to build memorable and viral
activity
 Being at the forefront of media technology is essential. The goal
is to show you why and then implement your approach so you remain
there
Friending technology

Best of friends

 Partnerships are critical to business success and Elemental can
build great connections via numerous approaches
 Whether B2B or B2C identifying touch points that resonate with
audiences achieving long-term objectives is critical
 Elemental indentifies opportunities and make them happen,
building strong relationships between your brand and your
audiences
 With the growth integrated media environments Elemental can
show you how to maximise synergy between them
 Elemental can show you how to create brand awareness, loyalty,
drive sales etc., without dilution
 Experienced in working with other agencies, brands and
representation to ensure that the relationships work
Making connections

 Elemental is great at indentifying and creating partnerships and
know how to make them work
 Developing partnerships by maximising how they function
together from business and marketing perspectives will set you
apart
 Connecting audiences with brands via various media solidifies
relationships reaping successful results for all parties
 Elemental ensure budgets are maximised and demonstrate your
ROI offering new ideas keeping relationships fresh
Working with partners

The nitty gritty

Campaign lifecycles
The objective is to
create a platform that
delivers social media
marketing that
demonstrates return
on investment (ROI).
Elemental’s
consultancy provides
you with the toolkit to
reach your goals and
impart that
knowledge
throughout your
organisation.
Lifecycle

Evolving landscapes
Advertisers, marketers
and/or PRs consistently
debate about fragmented
media.
You can trust that
Elemental adopts a long-
term approach to evolve
as media and audiences
do.
Elemental has been
writing about the
development and
integration for
approaching two
decades and delivering
campaigns within it.
Media landscape

 Elemental’s social
media review
 Overall measurement of
social activity
 Demonstrates success
of engagement,
branding, tone,
segmentation and
individual channels
 Benchmark activity
 Pre, during and post
 Versus competition
Social rating system

 Analysis of the use of main
social media against
selected competition
 Draws a comparison of the
use of competitor social
assets
 Builds rich insight and
overview integrating your
tool/s
 Provides suggestions on
building social longevity
and legacy
Social rating system

 An Elemental internal process to
demonstrate campaign results,
that can be aligned with your
metrics
 User engagement through to
reach
 Define engagement ratio
 Predictive model for future
activity, campaigns and metrics
 e.g. We need to reach X
users to generate Y objective
3000
60,00
0
100,000
1,500,000
primary
engagement
secondary
engagement
primary
reach
secondary
reach
Reach and engagement

Achieving results
Elemental cares about your
brand, and we care about
securing the results.
Working together the outset
to establishes the campaign
objectives; whether that is
new business enquiries,
footfall, product awareness,
audience engagement
and/or sales.
You work hard to generate
revenue, and so does
Elemental and this never
taken for granted.
Your ROI

Case Studies

Fashion & Retail

Campaigns
Store launches (Oxford Circus, Newcastle and
Bath), NME Radio Take Over, In Genius,
Valentine’s Day, Fashion Friday’s, London
Fashion Week and CTRL Music Tour
The approach
Created social channels including Facebook
and Twitter, integrated experiential and other
marketing initiatives, established online
influencers. Nurtured communities to engage
with the brand on regular basis
Results
Campaigns reached more than 1.5 million
Blog coverage >100
A legacy that lives on

Campaign
In Genius student rewards
The approach
Raised awareness and increased sign-ups
for student reward program using YouTube
and Twitter as primary channels; having
core audience engage directly with the
campaign by making videos to submit for
prizes
Results
Massive increase in program sign-ups
Overall awareness improved
Key influencers getting creative
Consistent chatter about campaign
Improved search engine visibility

Campaign
CTRL Student Tour with Channel 4
The approach
Dynamic social and experiential campaign
to have audience engaged with Tour
around the country, attending gigs and
interacting with street team. Ensured
online audience are engaged and fed
exclusive content in real-time during the
five gigs, and later tuning in to watch on
Channel 4 over five weeks
Results
Reignited social CTRL social channels
High interaction with experiential team
Social channels buzzing with activity
Excellent online visibility of campaign

Campaign
NME Radio Take Over
The approach
Attended the live pop-up NME station
(broadcast live from Topman’s Oxford
Circus flagship store) to feed engaging
content to Topman and NME social
audiences and have them engage and
interact with the radio show over four
weekends; managed dynamic
competitions having audiences tune in
and produced exclusive content to spark
conversations
Results
Social channels more popular than NME
More competition entries from Topman
Significant spike in NME listeners
Drove customers in store
Social channels buzzing with activity

Sports & Sports
Apparel

Campaigns
Intelligent Shoes (basketball and running),
Climacool, the World Cup, Jose & Pedro,
F50 vs. Predator, Gumball Rally and
MiCoach
The approach
Pan European, multi-lingual campaigns prior to
Facebook and Twitter existing. Undertook social
media outreach and blogger engagement
always with conversation, content and search at
the heart of activity
Results
Blog coverage >200
UGC views more than 1,000,000
Very high search visibility on all keywords
Legacy that lives on

Campaigns
B2B and B2C site launch. Rajon Rondo
campaign
The approach
UK, ROI, FR and US campaigns. Seamless
offline and online PR to trade and consumer
media. Undertook SEO and social media
outreach via Facebook (prior to groups for
brands), blogs, mobile, UGC and forums
Results
Press in major titles in each country
Eyes on campaigns >750,000
Increased search visibility

Activity
Blogger relations, online PR, SEO and
social media relations
The approach
B2B and B2C off and online PR, SEO
and social media for the brands re-launch
into the UK market; work included setting
up and nurturing social media channels
and blogger engagement and reviving a
campaign that was nearly at an end
Results
Trade media coverage >20
Blog pick-up >15
Overall campaign reach >100,000
Improved brand awareness in UK

Gaming

Campaigns
Just Dance and Just Dance 2 launch on Wii
The approach
Launched social media channels, integrated
social media with experiential events and
celebrity involvement. Built excitement of
game launch with key demographic, worked
with celebrities to create exclusive content for
fans on social media channels
Results
Enthusiastic and engaged audience
Channels of >10,000 in matter of weeks
Anticipation and excitement for new game
A solid legacy for community to thrive

Campaign
B2B promotion of Tom Clancy’s
Splinter Cell Game for the PlayStation 2
The approach
Strategy and production work for a new
media agency’s ‘Late Home’ viral game for
the launch of Ubisoft PS2 Splinter Cell game.
Media relations and online PR raised
awareness pre and post launch using
integrated comms
Results
Coverage secured in business an
marketing trade media such as
Brandrepublic, New Media Age (NMA) etc.,
that fed into mainstream B2C channels

Mobile

Activity
Media and public relations
The approach
Brand building for mobile agency Eagle Eye
Technology (its founders) and launch of its
new service BuyMeaBeer.com. Feature and
media relations activity made the agency
visible to marketing, digital and vertical
media critical for reaching brand managers.
Assisted the agency copy write and submit
to awards
Results
Placements across digital, marketing,
mobile, technology and vertical media e.g.
Brandrepublic, Digital Bulletin, New Media
Age (NMA), The Register and more.

Activity
Brand launch product development and
public relations strategy
The approach
Press release comms and media relations to
launch Glue4, a mobile and payments
specialist. Delivered initial production work
to secure coverage and strategy for the
company to manage in-house
Results
Coverage in mobile and digital trade
magazines such as New Media Age (NMA)
and World Telemedia.

Activity
Brand launch, public relations and online PR
The approach
B2B UK launch of a inspirational text
messaging service inspireyourlife with media
relations. The brand was introduced via a
radio campaign which we supported with
online PR.
Results
Business and trade coverage across digital,
mobile, technology and vertical media.
Provided strategy for long-term ideas for the
brand to make is comms relevant to create
and maintain interest

Activity
Brand development, media and public
relations
The approach
Launched brand of new mobile agency
Inside Mobile raising the profile of founders
Dusan Hamlin and James Hilton pre-launch.
Results
Secured regular coverage in agency
specified titles including Admap, Campaign,
Marketing, Media Week, New Media Age
(NMA). Achieved placements in mobile
specific articles and features essential to
build and position the brand.
Provided platform and momentum for the
agency until acquisition by M&C Saatchi

Activity
Brand creation, media and public relations
The approach
Brand building for mobile consultancy
Saycon and its founder. A focus on media
relations work with trade magazines that
address the adoption of mobile marketing
technologies whist the channel was in its
infancy
Results
Built presence of the brand across
marketing, mobile and new media
publications. Communicated mobile
marketing technologies ere impacting the
business at the time, opening doors to
consult for the new agency

Computing, IT &
Technology

Activity
Brand launch, media and public relations
The approach
Launched web analytics service ClickTracks
in the UK whilst also aligning the brand with
Europe audiences. Worked with business
and vertical media education the audience to
the evolvement of web analytics
Results
Coverage in design, IT, marketing and
technology and web development
media. Built relationships with key media
including .net, Brandrepublic, ClickZ,
mad.co.uk, Marketing, Media Week, New
Media Age (NMA) and more. Worked with
the brand until its eventual sale to Lyris Inc.

Activity
Brand development and public relations
The approach
Media and public relations focusing on the
development Gradwell’s VoIP services.
Introducing relatively new technologies in a
competitive marketplace through articles and
features placement. Provided guidelines for
Gradwell how to respond to media that was
brought in-house, so comms could be
managed internally
Results
Coverage in the most prominent computing,
design and IT publications including
Create, .net, Internet Works and Practical
Internet.

Activity
Brand development, public relations and
online PR
The approach
Managed InfoSpace Europe and InfoSpace
Mobile brands (and sub-brands) with
integrated digital comms. Advised on
seamless marketing and media relations
applying online PR and viral marketing to
boost visibility of activity.
Results
Over 50 off and online placements including
advertising, business, digital, marketing and
trade publications (.net, mad.co.uk,
Marketing, Media Week, NMA, Revolution,
The Guardian and more). Secured
placements for guest speaking at ad:tech,
Search Engine Strategies (SES) and
TMF&A.

Activity
Brand launch, media and public relations
The approach
Launched US rich media company Klipmart
in the UK with press release comms, media
relations and feature placement in addition
competitor and partner recommendations.
UK launch gave the company it required for
the platform needed for European reach
Results
Placement in desired UK digital and
marketing media including Brandrepublic,
Media Week, New Media Age (NMA) and
Revolution. Visibility assisted in the profile
that was instrumental in the eventual sale of
the company to DoubleClick (and eventual
acquisition by Google).

Activity
B2B brand awareness via off and
advertising, marketing, online PR and social
media
The approach
Asia, EU, UK, US and B2B comms. Raising
brand awareness with potential and existing
clients and partners; on-going consultancy
since 2007
What we achieve
Established spokespeople as authorities
Offline coverage major trade magazines
>100. Online coverage on major trade
>100. Increased search engine visibility
Excellent brand and product awareness
business, design and technology titles

Activity
Product development, public relations,
online PR and strategic linking strategy
The approach
Media and public relations strategy for online
directory NetLingo’s awareness drive for the
UK. Delivered online PR and strategic
linking approach of NetLingo to adopt
Results
Initial digital, marketing and vertical
coverage including BBC Radio,
Brandrepublic and Digital Bulletin. With
Elemental guidelines provided framework for
NetLingo to generate newsworthy content

Activity
UK brand testing and soft launch with
marketing, PR and social media
The approach
Created and managed experiential
marketing, media relations, PR and social
media. Tested the UK market and supported
field marketing. Assisted with the
development of email marketing and sales
pitch for field marketing.
Results
Coverage across business, business travel,
mobile and technology magazines including
Blue Skies, Mobile Marketing, PC Magazine
and Yahoo! Created content strategy to
assist seeker understand what is required
for communications across all its regions.

Activity
Integrated digital marketing and PR strategy
(including SEO) and news engine SEO) and
production work
The approach
Created and managed marketing for WebtraffIQ
and its key spokespeople. In a fiercely
competitive marketplace we ensured WebtraffIQ
stood head and shoulders above its competitors
within key media until the sale of web analytics
company to Moore Wilson
Results
Over 150 offline mentions across
broadsheets, business, design and
technology magazines (and numerous online
media) over three years

Conference &
Exhibition

Activity
Brand development, marketing, media and
public relations
The approach
Management of dmg World Media’s ad:tech
London event. Secure media coverage with
and outside of ‘media’ partner relationships.
Provided guidelines for stakeholders to do
the same and benefit from comms pre,
during and post event
Results
Article, feature and review placements in
key direct and digital advertising,
marketing and PR publications. Introduced
social thinking for the event and publishing
company for future exhibitions

Charity, Public & Third
Sector

Activity
Media relations, site launch and social media
The approach
Strategy and production work for a UK
campaign to raise awareness of site launch via
off and online B2B PR, SEO and social media. It
included setting up and establishing initial
community base via social networking channels,
onsite community management and handover
framework to run internally
Results
Excellent off and online coverage > 20
Engaged community on and off site
Legacy that is thriving with target audience

Campaign
Online PR and strategy linking
The approach
B2B strategic linking campaign led with online
PR to create more than hyperlinks with
relevant websites. Measured and analysed
the number of links for Business Link London
possessed and that of its competitors. The
approach integrated media relations and news
engine SEO to ethically build links with
relevant partners and sites
Results
Excellent link equity within directories, portals
and search engines in addition to building
long term relationships with sites. Legacy for
Business Link handing over the activity that
could be managed in-house

Activity
Brand creation, media and public relations
The approach
Launch of a new job text service by
Employment Café, creating awareness
within media for support and to reach
potential users. Elemental worked with local
government, partners and users to best
assist the Employment Café position itself
with its stakeholders.
Results
Coverage secured across business,
employment, regional media,
government and technology media. Launch
media included BBC, Headstar Local
Government Publication, IC Network and
more

Campaigns
Hidden Innovation, Innovation Challenge,
Future Innovators and Innovation Challenge
Mental Health
The approach
Online PR, SEO and social media to very
specific and niche UK audiences. Worked with
bloggers, discussion boards, news sites and
search engines to raise visibility of campaigns
and NESTA as an organisation
Results
Eyes on campaign >700,000
Blog coverage >90
Increased entries, awareness and visibility

Activity
Start-up launch and brand building
The approach
Consulted for six month period prior to and
during launch to help marketing team set up,
establish protocols and build initial community.
Traditional and online PR, social media, email
marketing and digital advertising to launch
service
Results
An engaged community of over 2,000
Framework for internal teams to run with
Celebrity coverage on Twitter > 10
Dynamic charitable campaigns

Activity
Media relations, online PR and social media
The approach
Major overhaul on brand identity and continued
consultancy over four years to raise
awareness of charity and medical condition.
Undertaken traditional and online PR, social
media, blogger outreach, email marketing and
SEO. Established and manage forum and
social channels
Results
Thriving community of more than 10,000
Broadsheet, TV, Radio coverage > 200
Online news coverage > 150
Increased site traffic by more than 65%

Theatrical (Film) &
DVD

Campaign
Integrated consumer and trade media
relations and PR for Columbia Tristar’s The
Grinch DVD and video release
The approach
Strategy and production work for a new media
agency to raise the profile of the campaign for
B2B and B2C audiences. Press release case
study and media relations to reach journalists
during a competitive festive period
Results
Print coverage including the industry
respected target media New Media Age
(NMA) ‘Adwatch’ and Revolution ‘Campaign
of the Week’ in addition to various online
media

Campaign
Little House on the Prairie DVD launch
The approach
Strategy and campaign for German market
using online PR, social media and SEO.
Established and managed social media
channels entirely in German, ensuring
audience were given rich content to
engage that also coincided and
complimented TV advertising
Results
Thriving social media channels
Campaign reach of >400,000
YouTube views >100,000

Campaign
Media relations and online PR
The approach
Integrated digital comms to support agency
Egovision’s advertising, email and viral
activity for Hong Kong Legends’ celebration
of Bruce Lee’s 30th Anniversary with a
dedicated microsite. Promoted the release
of the limited edition DVD of the iconic Kung
Fu legend with media relations via
competition sites and online communities
Results
Direct relationships with the fan base in
addition to B2B and B2C media. Created a
strong rapport with a niche audience that
were interested in retaining an open
dialogue with the Hong Kong Legends
brand

Activity
Online PR and strategic linking for New Line
Cinema’s Lord of the Rings ‘Fellowship of
the Ring’
The approach
Researched; provided insight into chat rooms,
communities and forums to understand die-hard and
new fans of what was to become one of the most
successful movie franchises of all time. Outlined
recommendations to create and sustain relevant web
traffic to the new site to keep audience abreast of
developments
Results
The strategy assisted the official Lord of the Rings
website received relevant consistent traffic ahead
and beyond the films release

Campaigns
B2B and B2C multiple DVD launches
including An American Werewolf in London,
Dark Fury, Jurassic PARK III, Fast &
Furious, Meet the Parents, Meet the
Fockers, Monsters Legacy Video, Bridget
Jones’ Diary, Van Helsing and so on
The approach
Strategy and production work for a new media
agency utilising news engine SEO to boost
visibility offline and online PR; ensuring
communications were seamless and coinciding
with each launch
Results
Consumer coverage and reviews; trade
magazine reviews and campaigns of the
week achieving excellent search visibility

Campaign
Media relations and online PR for Jurassic
Park 3 DVD launch
The approach
Blogger relations and traditional to connect
with B2B and B2C audiences. Worked with
advertising, creatives and viral campaign
created by New Media Maze to promote the
Jurassic Park 3 DVD. Planned activity with
the relevant agencies to create seamless
comms with consumer and trade media
Results
Coverage across blogs, chatter in
communities, including placement in off
and online media. Connected directly with
the fan base, which created relationships for
future activity for similar releases

Leisure, Travel
&Tourism

Activity
Blogger relations, social media
marketing and online PR
The approach
Appointed to revive social media channels
ahead of awards and have audience engage
with campaign. Undertook social media,
blogger outreach and online PR to increase
awareness and social participation of the
audience during and post activity
Results
More vibrant community
Bigger buzz and increased engagement
Legacy in how to manage social assets
in competitive sector search engine
visibility improved

Campaign
Online PR and strategic linking
The approach
Delivered an online PR and strategic linking
campaign to support the launch of the Intel
Museum website. The strategy addressed an
approach to reinvigorate interest of attendees
to the physical museum after the 9/11 terrorist
attack on New York due to the unwillingness
of using domestic flights falling
Results
Created a strategy that addressed driving
relevant stakeholder website traffic and
footfall to the museum. The approach
presented a digital roadmap for online
comms and legacy for the museum

Activity
B2B media, public relations and
online PR activity for 30-year old iconic
brand MGM MIRAGE
The approach
Raised the profile of MGM MIRAGE’s online
brand, its online casino
PlayMGMMIRAGE.com in the UK and the
brands main activities; including key
spokespeople
Results
Numerous reviews for
PlayMGMGMIRAGE.com, article and feature
placements (business, marketing and
technology magazines for MGM MIRAGE
including a Revolution front page in-depth
feature for the MGM MIRAGE brand

Activity
Blogger outreach, content, online PR,
SEO and social media strategy
The approach
Consulted on a multi-agency a six-month
digital marketing strategy to align above, below
and through-the-line advertising for the official
site of the Tunisia Tourist Board. Supplied
guidance for the incumbent PR agency in
building newsworthy stories across vertical
channels
Results
Strategy and planning from summer to
winter 2010 to build the brands digital
roadmap

Entertainment
& Music

Campaigns
Media, public relations and online PR
The approach
Working with Media Junction and Modera,
Elemental managed the trade comms for
Jamiroquai website launches for 2007 and
2010. Working with social channels, we
ensured content was in available for both
media and fans alike
Results
Coverage across consumer and trade
magazines including Billboard, Marketing,
Mashable, Music Week and so on. 2010
activity assisted in the promotion pre and
post launch of the eagerly anticipated
album Rock Dust Light Star, leaving
legacy for further comms

Agencies

Activity
Media relations, PR and marketing
development for Polish and UK-based
software agency
The approach
Created guidelines for media, marketing and PR
relations strategy for the software agency within
its intranet to be shared company-wide
Results
Over 25 mentions in trade media instilling
confidence and ability for Cognifide team to
bring in-house. Provided PR and marketing
framework ahead of new website and brand
launch

Activity
Brand positioning, marketing, media
relations and PR for digital and
vertical media
The approach
Secured relevant articles and features
particularly online marketing and video based.
Raised the awareness of new products and
services in a rapidly evolving marketplace
positioning Coull as a specialist
Results
Strong presence across Brandrepublic,
Marketing Week, Media Week, New
Media Age (NMA), Revolution and other
titles. Guest speaker placement at UK’s
prominent digital events

Campaigns
Brand, media and integrated public
relations for B2B and B2C audiences
The approach
Brand development for the design and web
agency in trade media. Created awareness of
the agency (campaigns and products it
promoted), secured guest speaker
placements and columnist opportunities
Results
Visibility in key media including
Brandrepublic Create, Digit Magazine,
New Media Age (NMA), Revolution, The
Guardian and mainstream media.
Assisted Egovision to win industry
awards and boost portfolio for pitches

Brief
Media relations, online PR, search and social
media relations for our own brand Elemental
What we do
Continually develop the the brand of our
specialist comms agency, Elemental, in an
aggressive social media arena. Share
knowledge via thought leadership articles and
reply to journalists enquiries for advertising,
marketing and PR features for digital and
trade titles.
What we achieve
Visibility in industry and trade media such
as .net, CorpComms, New Media Age (NMA),
PR Week, TechRadar, and Revolution
Magazine, Sharing knowledge across vertical
media BBC, Business Today, Catalogue &
e-business, Making Money, Third Sector
and more.

Campaigns
Media relations, PR and social media
The approach
Created awareness for Media Junction for
consumer and trade media - as well as
assisting with social media strategy. Ensured
the entertainment and youth agency became
visible across digital, marketing and mobile
media. Demonstrated its expertise through
thought leadership articles, media placements
and guest speaking at industry events.
Results
Ensured digital campaigns were featured in
consumer and trade magazines including
Billboard, Marketing, Mashable, Mobile
Marketing, Mobile Entertainment Music Week
and so on. Secured guest speaking at mobile
events The Connected Summit, World
Telemedia and marketing conferences Cross
Media and mediaPro

Campaign
Brand development, media relations and PR
The approach
B2B comms to build the brand of an
interactive agency within a competitive
developing DVD and theatrical (film)
marketplace. Through media relations
integrated comms we kept New Media Maze
in the forefront of existing and potential
clients via key marketing media.
Results
Numerous article, feature and news
placements including many campaigns of
the week. Ensured that the agency built and
maintained an excellent media profile
especially for pitches that made them more
successful

Activity
Brand marketing, media and
public relations
The approach
Brand awareness of Networx Electronic
Publishing, a design and web development
agency. Raised the profile of agency and its
founder Martin Huxford in media key media
senior brand managers read i.e. .net,
Brandrepublic, Design Bulletin, Design
Week, Digital Bulletin, Internet Works,
Revolution and more
Results
Focused on progressive digital marketing,
design and web development features,
columnist opportunities demonstrating the
competencies of the agency

Activity
Brand, media and public relations
The approach
Positioned Neutralize as standout search
marketing agency in a fiercely competitive
sector. Through press release comms,
media relations (Q&A columnist sections for
magazines) and feature work the agency
was featured in business and vertical media
Results
Coverage in .net, Brandrepublic,
mad.co.uk, Marketing, New Media Age
(NMA), Revolution including verticals such
as CM Focus, Finextra, The Guardian and
more. Organised and supported guest
speaking with comms

Campaigns
Brand launch and development; including
public and media relations
The approach
Created the awareness and profile the
specialist design, iTV and web development
agency with its key media. Positioned the
agency in a competitive marketplace as ones
to watch, building its profile; much needed
pre, during and post pitches it was involved in.
Results
Consistent coverage across NovaRising’s
trade media in addition to securing
features led by its spokespeople. Built a
solid platform for the agency to work from

Activity
Brand development and management since
2001 with integrated digital media and
public relations
What we do
Includes managing media profiles of the founders
consistently securing coverage in business,
design, marketing and technology media.
Elemental consultancy addressing search
marketing (SEO), social media and content
development for on-IDLE clients
What we achieve
Over 130 mentions and counting for on
IDLE’s target offline media building a rapport with
journalists that now request the founders
expertise

Activity
relations
The approach
Worked with Unique Digital, establishing
itself as new a full service digital marketing
agency. Managed press release comms and
media relations ensuring that its presence
was in digital led marketing features
Results
Provided the agency with a framework to
work with media. Initially secured coverage
across Brandrepublic, Campaign, Marketing
Week, Media Week, Netimperative and
Revolution

Campaigns
Brand building, media and public
relations
The approach
Created brand presence for the Birmingham
of Institute of Design (BIAD) specialist
department, User-Lab and that of its
spokespeople (e.g. John Knight, usability
engineer). Kept subject matter on the agenda
from an academia perspective
Results
Extended media coverage from design
(including user-centred design) led media
to essential business, internet, marketing,
web development and verticals. Achieved
over 40 dedicated article and features
relate to the subject matter

Law

Activity
Media relations and PR
The approach
Built the profile of the specialist law firm and
that of its legal team off and online. Secured
columnist opportunities for solicitors and
partners (.net, Develop, MCV, Internet Works,
Revolution etc.,); including guest speaking
opportunities for industry events such as
Search Engine Strategies (SES)
Results
Extended the successful reach of titles
for the firm, including successful
placements in broadsheet and gaming
titles for Alex Chapman

Campaign
The approach
Raised the profile of the IT law department
and partner Joanne Brook. Worked with our
established contacts and built new
relationships to address specific vertical
relevant to the Jeffrey Green Russell. Built a
framework for all departments within the law
firm to consider in working with media
Results
Placement across design, digital and web
development publications including
specialist legal features. Kept the firm visible
in relevant trade media positioning its
expertise

Campaign
The approach
Initially worked with the IT department to
demonstrate specialism in competitive
marketplace. Manches extended the remit to
business, employment and family law
partners to which we successfully opened
and sustained excellent relationships with
media
Results
Manches benefited from numerous media
placements in trade and vertical media
addressing topical subject matter. Imparted
our knowledge and expertise to the
marketing team to bring in-house in order
for them to manage media relations

Activity
Media relations
What we do
Raising the profile employment law firm
Reculver Solicitors and its principle James
Carmody focusing upon feature and media
relations work. Keep the firm aware of media
opportunities and assisting them to respond
to topical subject matter relevant to its
audience
What we achieve
Journalists seek Reculver Solicitors’
comment for employment law issues across
a range of broadsheet and vertical
publications

Activity
Media relations, PR and online
PR
The approach
Initially assisted the IP and IT departments to
raise its profile and key spokesperson partner
Simon Halberstam. Extended expertise
throughout departments and specialists for a
number of years. Promotion of books and
publications e.g. Domain Names - A Practical
Guide
Results
Over 160 items of print coverage across
broadsheet, business, employment, legal,
new media and vertical media. Secured
columnist sections IT in magazines

Communities, Social
Media & Networks

Activity
Media, public relations and online PR
strategy for UK launch in 2002
The approach
Elemental’s off and online approach focused on
creating the awareness of the service and its
founder Ashley Frieldlein. It outlined paths for the
new brand to build subscribers to its service
Results
Presented routes to create a dialogue with
econsultancy.com’s core media (that
perceived the service as a competitor)
opening in up long-term relationships. Used
the book launch by the founder as a platform
to kick-start awareness of the brand

Activity
Content strategy, media partnerships, SEO,
search social media marketing and web design /
development
The approach
Created and launched internal project the Social
Media Portal (SMP) in 2007. The news and
information directory maps social media and
related channels globally.
What we achieve
Allows peers share to content, experiences and
knowledge. Media partnerships with conference
organisers and publishers internationally including
Asia, Australasia, Europe, Russia, UK and the
US. The SMP currently receives between 6,000
and 10,000 unique visitors per month.

Web hosting

Activity
Brand development, public relations and
online PR
The approach
Managed media and public relations to build
the brand of hosting company Designer
Servers (DSVR). Devised comms to support
DSVR pre, during and post industry
exhibitions. Integrated comms to support
guerilla and viral marketing undertaken to
reach trade and vertical media.
Results
Increased coverage and subscribers across
titles relevant to target audiences building
the brand ahead of its acquisition.

Activity
Brand development and public relations
The approach
Media and public relations focusing on the
development Gradwell’s VoIP services.
Introducing relatively new technologies in a
competitive marketplace through articles and
features placement. Provided guidelines for
Gradwell how to respond to media that was
brought in-house, so comms could be
managed internally
Results
Coverage in the most prominent computing,
design and IT publications including
Create, .net, Internet Works, Practical
Internet.

Activity
relations strategy
The approach
Strategy for hosting company Netplan to
reach designers, web developers and
software professionals. Elemental’s
approach looked at how to
Results
Initial placements with internet and web
development magazines. Defined a structure
and guidelines for Netplan to work with to
bring comms in-house

Activity
Product development and public relations
strategy
The approach
Strategy for web hosting company
WebTapestry to bring in-house and manage
with a small internal team. Provided
guidelines on how to work with media
opportunities and how to address journalist
requests within deadline
Results
Initial coverage with design, internet and
web development media to align approach.
Imparted how to create fresh news stories
that were topical to consistently reinvigorate
the brand

Getting in touch

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Telephone: +44 (0) 843 208 4592, Fax: +44 (0) 843 208 4593
Address: Lincoln House, 75 Brokesley Street, London, Greater London, E3 4QJ
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