10.16.19

1. ©2019 MediaMax
in partnership with

2. ©2019 MediaMax
in partnership with
 #1 digital media company in broadcast and AV media & entertainment
 Over 400k monthly viewers on websites, www.broadcastbeat.com and
www.avbeat.com
 Extensive opt-in audience of over 200K subscribers for custom email blasts, e-
newsletter, and on social media for assured message delivery
 Deep content knowledge in the broadcast, tech and pro AV space
 Experienced content marketing programs including; CPL programs, webinars,
whitepapers, native advertising programs, social media, video production editing
and distribution, and advertorial packages
 Official producer of the NAB Live and NAB Live NY
About Broadcast Beat/AV Beat
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3. ©2019 MediaMax
in partnership with
 globally recognized marketing specialists in pro video, AV and broadcast
 brand building and repositioning specialists
 comprehensive integrated marketing capabilities
 technically proficient – we do the work
 established contacts with global industry publishers and editors
 new business development strategies for core and vertical markets
 client side and big agency experience
 results are measurable
About MediaMax
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4. ©2019 MediaMax
in partnership with
 truly unique combination of publishing experience and PR/marketing expertise
 guaranteed PR placements in core industry media (measurable value)
 up to speed immediately – no technology or business/market learning curve
 more global editorial reach and influence than any other agency/marketing provider
 proven expertise includes:
 strategic planning based on client’s business objectives
 new business development strategies for core and new vertical markets
 executing cost-efficient programs that deliver tangible results
 integrated marketing programs available across all media touch points
 expert content creation across all deliverables
 measurable results!
 delivers thousands of NEW impressions to key decision makers
Why Broadcast Beat/AV Beat + MediaMax?
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5. ©2019 MediaMax
in partnership with
How we work
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 understand your business
 clarify your goals
 strategic planning
 creative exploratory
 content development
 execution
 follow through

6. ©2019 MediaMax
in partnership with
Dedicated to integrated marketing
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Integrated
Marketing
Program
EarnedOwned
Paid Shared

7. ©2019 MediaMax
in partnership with
Blueprint embodies integrated programs
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8. ©2019 MediaMax
in partnership with
Owned elements
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 branding /messaging
 website
 content
 blogs
 eblast programs
 sales tools
 tradeshow graphics
 videos
 webinars

9. ©2019 MediaMax
in partnership with
Earned elements
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 press releases
 thought leadership/technology editorial
 application articles
 testimonials
 press events
 interviews
 tradeshow support
 speaking opportunities
 listings, award entries, etc.
 ratings and reviews

10. ©2019 MediaMax
in partnership with
Paid elements
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 media planning
 media purchasing
 display advertising
 print advertising
 pay-per-click campaigns
 account based marketing
 guerrilla marketing
 retargeting
 paid social
 analyst relations

11. ©2019 MediaMax
in partnership with
Shared elements
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 LinkedIn programs
 Twitter programs
 Facebook programs
 Instagram programs
 internal team engagement
 social media training

12. ©2019 MediaMax
in partnership with
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Inbound digital campaigns
 marketing automation
 on and off page SEO
 buyer persona development
 content calendar creation and mapping
 keyword research
 blogging
 content creation
 conversion path building
 lead nurturing
 database management and segmentation
 email marketing
 social publishing
 social ad management
 growth driven design

13. ©2019 MediaMax
in partnership with
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Social media drives website traffic and qualified sales leads
audience  pain point  social media  solution  product  sale
follower building
website traffic
audience targeting
creating brand advocates
lead generation
customer service

14. ©2019 MediaMax
in partnership with
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 create a platform for engagement
 built using agile methodology
(growth-driven design)
 hosts blog, resources
 gated landing pages deliver leads
Search engine optimization/marketing

15. ©2019 MediaMax
in partnership with
 Develop specific target personas
 represent typical customer types
 content is mapped to personas
 enables laser targeting of campaigns
Audience research and influencer marketing
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16. ©2019 MediaMax
in partnership with
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 messaging pillars
 campaign themes
 elevator pitch
 product architecture and themes
Messaging development

17. ©2019 MediaMax
in partnership with
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• content calendar
• topics mapped to:
– personas
– events
– roadmap
Content marketing

18. ©2019 MediaMax
in partnership with
Example Programs
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19. ©2019 MediaMax
in partnership with
Example Program 1: US Market Only (2-4 months)
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 develop strategic positioning/messaging
 write up to 6 press releases
 write 1 feature length article
 write 1 feature case history
 distribution of press releases to MM’s proprietary US media list
 placement in relevant Broadcast Beat/AV Beat properties
 all program administration and meeting time included (travel expenses to be
invoiced at cost)

20. ©2019 MediaMax
in partnership with
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 develop strategic positioning/messaging
 write 6 press releases
 write 2 feature length articles
 write 1 feature case history
 distribution of press releases to MM’s proprietary list
 placement in relevant Broadcast Beat/AV Beat properties
 creative development
 design, layout, copywriting and production of 1 GIF banners
 design, layout, copywriting and production of 1 4-color full page ad
 design, layout, copywriting and production of 2 HTML e-blasts
 banner ad placements
 placement of 1 online banner over 4 monthly placements each (total 4 placements)
Example Program 2: US Market Only (3-6 months)

21. ©2019 MediaMax
in partnership with
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 e-blasts
 distribute up to 2 e-blasts to Broadcast Beat and MediaMax proprietary lists
 provide metrics and lead gen reporting
 program status and reporting
 utilize Integrated Marketing Blueprint for planning and status tracking – available on-
line 24/7/365
Example Program 2 (cont.): US Market Only (3-6 months)

22. ©2019 MediaMax
in partnership with
Example Program 3: Global Markets (2-4 months)
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 develop strategic positioning/messaging
 write 6 press releases (1 per month)
 write 1 feature length article
 write 1 feature case history
 distribution of press releases to MM’s proprietary global list
 placement in relevant Broadcast Beat/AV Beat properties
 all program administration and meeting time included (travel expenses to be
invoiced at cost)

23. ©2019 MediaMax
in partnership with
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 develop strategic positioning/messaging
 write 6 press releases (1 per month)
 write 2 feature length articles (includes translation where necessary)
 write 1 feature case history (includes translation where necessary)
 distribution of press releases to MM’s proprietary list
 placement in relevant Broadcast Beat/AV Beat properties
 creative development
 design, layout, copywriting and production of 2 GIF banners
 design, layout, copywriting and production of 1 4-color full page ad
 design, layout, copywriting and production of 3 HTML e-blasts
 banner ad placements
 placement of 2 online banners over 4 monthly placements each (total
8 placements)
Example Program 4: Global Markets (3-6 months)

24. ©2019 MediaMax
in partnership with
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 e-blasts
 distribute up to 3 e-blasts to Broadcast Beat and MediaMax proprietary lists
 provide metrics and lead gen reporting
 program status and reporting
 utilize Integrated Marketing Blueprint for planning and status tracking – available
on-line 24/7/365
Example Program 4 (cont.): Global Markets (3-6 months)

25. ©2019 MediaMax
let’s connect…
Gary L Rhodes / Broadcast Beat/AV Beat
gary@broadcastbeat.com • 848.757.2930
Vince Galdi / MediaMax
vgaldi@mediamaxservices.com • 845.358.1801
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